Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I remember launching a page that looked like I chose a random Canva template, slapped a headline on it, and hit publish before I could second-guess myself. Some people in my market even asked, “Does this actually make you money?” The answer was yes. Because when the words are right, your design “darlings” don’t matter — they just slow you down.

Beginners love obsessing over colors and layouts. They polish, tweak, adjust… and murder their own momentum. I cared about one thing: the line that makes someone stop scrolling. That old ClickBank “get your ex back” headline? I’ve seen it for fifteen years. Caleb O’Dowd still uses versions of it. It keeps winning because human psychology hasn’t changed — your favorite shade of blue never moved a single dollar.

Same with email. I once tested a glossy, beautifully designed template against a plain Gmail-looking message. The plain one crushed it. No distractions. No fluff. Just the message doing its job. When words land, money follows.

And while everyone else fussed over gradients and spacing, I was glued to the stuff that actually moves the needle — the ugly work that quietly prints the ROI everyone else hopes design will give them.

So here’s the truth: your “darlings” — the pretty details you protect — are the first things that should die. Pretty is optional, persuasion isn’t.

Today, take one “ugly” thing you’ve been hiding from the world… and send traffic to it. Let the market decide what lives — and what deserves a death sentence.

Want to make your first $1,000 in affiliate commissions but tired of hearing about social media, content creation, and expensive Facebook ads that never work?

I built a million-dollar affiliate business working evenings and weekends using a simple system almost nobody talks about.

In 90 days, I went from zero to $8,200 in commissions. Today, this system generates $30K-$60K monthly while I travel with my family.

Thursday at 2pm EST, I'm revealing the complete system in a live workshop where you'll see my actual campaigns, the traffic source that converts 4x better than Facebook ads, and the email templates that turn strangers into buyers.

Perfect if you're brand new and want a proven path to your first $1,000 in the next 30 days without the usual grind…

Or you’re a seasoned marketer looking for a way to increase your commissions while putting in less hours.

Only 200 seats available with no replay. Everyone who attends gets my complete traffic rolodex ($497 value) with every source I use on autopilot.

A lot of people think that doing everything yourself is what it means to work hard. But actually, that’s how you end up holding your own business back. I learned this myself when I was waking up early, going to bed late, and still not getting ahead—not because the work was too much, but because I kept trying to do it all myself.

It hit me pretty quickly that every minute I spent on things like swapping links, loading emails, or just watching over small tasks was actually time I wasn’t making money. I thought I was saving money, but really, I was just losing out by trying to do everything myself. Wanting to control everything feels safe, but it’s actually the most expensive habit you can have as an entrepreneur.

Here’s a rule I wish I had started following sooner: if a task keeps coming up, wears you out, and doesn’t really need your full attention, give it to someone else—even if they only do it 70% as well as you would. That last 30% is just the cost of getting your time back, and your time is where the real value is.

Pick one task you keep doing even though you don’t really need to, and give it to someone else. If it feels a bit uncomfortable, that’s probably the right one to start with.

A lot of people ask where top copywriters really go to learn the roots of persuasion. Well, this episode is where you’ll find out. Lawrence Bernstein is the guy who quietly spent decades tracking down the rarest winning ads, magalogs, sales letters, and infomercial scripts. He built an archive so deep and so unusual that serious marketers study it the way historians study ancient texts.

In our conversation, Lawrence shares how he built his reputation by studying the greats, way before the internet was even a thing. He talks about why he thinks copy is something you put together, not something you just write from scratch. He also explains how he manages to stay focused in a world that’s always trying to distract you, and why having a well-organized swipe file is one of the biggest unfair advantages you can get as a marketer.

You’ll hear stories about Ogilvy’s almost monk-like research habits, the headline that still cracks Lawrence up, and the one sales letter he thinks every beginner should copy by hand. Plus, there’s the wild story of how he brought Mel Martin’s long-lost ads back to life—the same ads that once pulled in over $120 million in sales.

So go ahead and hit play. This episode is basically like sitting in a vault of direct-response history with the one guy who kept the lights on.

This book reminded me of something I already knew: you can’t just trust your gut. Testing is what actually makes you money. Siroker and Koomen show how even small changes—a headline, a button, a layout—can turn visitors into buyers without you having to work harder.

What stood out to me was how often your favorite idea actually loses. And how a single good test can beat a whole month of hard work. If you’re just guessing, you’re paying the price for not testing.

If you want conversions you can engineer instead of pray for, read this one.

The more you rush me, the less you get. 
I compound when you're patient and punish panic. 
Entrepreneurs chase me like gold.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!