Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Everyone’s obsessed with finding the perfect strategy.
The magic ad formula.
The guru-approved blueprint.

But here’s the thing… none of that matters if you don’t have the guts to look stupid first.

When I started, my English was so broken I sounded like Borat’s little brother. My squeaky voice made me cringe so hard I wanted to throw my laptop out the window. But I kept filming videos anyway. Fifty uploads, zero dollars earned. Did I look ridiculous? Absolutely. But I got better.

Then came the emails. My first fifty? Crickets. Nobody replied. Nobody bought. Nobody cared. Still, every email was another rep at the copywriting gym. Eventually, those “useless” emails turned into the foundation of a million-dollar business.

And then came the scariest test of all—phone sales.
One lady actually said this to me:
“If your coaching is so good, why don’t you coach me for free?”
That one hit like a punch to the gut. I hung up feeling like the internet’s biggest loser.

But because I pushed through it, I leveled up. My mentor tweaked my pitch, and the very next call I closed a $2,200 sale. That moment felt like winning the lottery.

Here’s the lesson: you can’t avoid looking stupid. You can’t avoid rejection, crickets, or trolls. You can’t strategize your way around it.

The only way to win is to walk straight through it.

So if you’re scared of sending that first email, launching that first ad, or hitting “publish” on that awkward video... good. That means you’re on the right track.

Because the people who win online aren’t the ones with the perfect plan.
They’re the ones willing to look stupid long enough to get dangerous.

There’s a moment when every trapped 9–5er realizes:
“I’m trading my life for crumbs… while others eat the feast.” I hit that wall. Then I built a $20M email system—and I wrote a book about it. The List Building Lifestyle (AI Edition) walks you through how I built an 8-figure biz using nothing but email… and how you can do the same, even if you’re starting from zero.

And now—with the help of smart, easy-to-use AI tools—it’s even faster and simpler to build your list, write emails, and automate your income. You can get my book free, and I’ll even throw in $3,251.88 worth of my best templates, emails, and traffic blueprints. Just cover shipping.

Most people hate selling.
They picture some greasy used-car hustler in a plaid jacket, pushing junk nobody wants.

So what do they do? They try to avoid selling. They tell themselves, “I’ll just create great content. People will magically buy.” Or they buy into nonsense like “learn to sell without selling.”

Here’s the reality: that mindset is poison.

Everything in life is sales. You sold your spouse on marrying you. You sold your boss on hiring you. You sold yourself on getting out of bed this morning.

And if you run a business? Forget it—you’re either selling, or you’re starving.

But let me clear something up: real salesmanship isn’t about pushing people into stuff they don’t need.
It’s about persuasion. It’s about helping someone off the fence when you know their life will be better if they take your offer.

The opposite is what I call “selling from your heels.”
That’s when you timidly mumble, “Well, here’s my thing, you probably don’t want it… never mind.”
And you’re ready to bolt at the first “no.”

Sound familiar?

That’s not salesmanship. That’s sabotage.

The real mindset shift is this:
Salesmanship is the most valuable life skill you can master.

Because when you can sell, you’re untouchable. You could wake up tomorrow broke, stripped of everything, standing in a cornfield in Iowa with nothing but your underwear—and if you understand salesmanship, you’d find a way back to the top.

That’s not theory. That’s security.

And here’s the kicker: success doesn’t come from one giant leap. It comes from stacking small wins. Writing that first blog post. Building that first list of 50 subscribers. Making that first sale. Each win builds confidence—and that confidence makes selling feel less like pressure and more like service.

So stop waiting for the day you can “sell without selling.”
It doesn’t exist.

Instead, learn to persuade. Learn to move people off the fence. Learn to ask confidently, knowing you’re doing them a favor.

Because when you embrace salesmanship, you stop fearing rejection—and you start building a life where no setback can keep you down.

In this episode, I’m joined by the “World’s Most Disciplined Man,” Craig Ballantyne, a performance coach, bestselling author, and the guy who’s helped thousands of entrepreneurs cut through the noise and take back control of their lives. 

Craig is here to flip the script on everything you think you know about discipline, productivity, and focus. We dig into why most people stay stuck, even when they’re grinding hard. From chasing trends to falling for distraction traps, Craig breaks down how we lose sight of what truly matters, and how to get it back. He offers a new lens on what real success and freedom actually look like. 

If you’re tired of doing “all the right things” and still feeling stuck, this is mentorship at its finest, and you won’t want to miss it.

Most entrepreneurs dream of scaling.
More money. More customers. More freedom.

But here’s what usually happens: the more the business grows, the more the entrepreneur drowns. Instead of freedom, they get stress. Instead of time off, they get 80-hour weeks. Instead of enjoying the money, they’re too busy putting out fires to even spend it.

That’s where Scale by David Finkel and Jeff Hoffman comes in.

This isn’t another fluffy “think bigger” book. These guys show you practical frameworks to grow a business without chaining yourself to it. They talk about building systems, empowering your team, and creating leverage so the business serves you—not the other way around.

One of my favorite takeaways? If your business depends on you to run every little thing, you don’t have a business… you have a stressful job.

And isn’t that the nightmare we’re all trying to escape?

Scale is a blueprint for taking yourself out of the hamster wheel and finally building something that grows beyond your own effort. Whether you’re running a solo gig or already have a small team, this book shows you how to step back without everything collapsing.

Highly recommended if you want to grow big, stay sane, and actually enjoy the lifestyle you started your business for in the first place.

I’m the judge of your funnel, quiet but stern.

From every 100 who visit, I show who will turn.

I reveal your success in a number to learn.

What am I?

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