Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever wake up, look at your to-do list, and think,
“Meh… I could skip it today.”

That, my friend, is a sign.
Not that you’re lazy.
But that whatever you're doing… just isn't it.

Look, you’re either being pulled by a burning vision of a future that excites you to your core…
Or you're being pushed by the fear of a future that makes your skin crawl.

Either way, if your goal doesn’t punch you in the gut emotionally, chances are you’ll bail when things get hard.
And they will get hard.

I’m what you’d call a “run-from-hell” type.
I’m terrified of an average life.
Mediocrity keeps me up at night.
The idea that my son might grow up to be just “another guy” with a job, a mortgage, and 2.5 kids?
That thought pushes me harder than any dream ever could.

That’s why I’m willing to fly across continents, argue with school principals, cancel meetings, wake up early, stay up late…
All so my kid can chase a shot at a European football career.
Because when I picture him walking out in a Real Madrid jersey?
I feel it.
It’s like a lightning bolt to the chest.

But it’s not just about him. It’s about me.
My legacy as a father.
The kind of man I want to be remembered as.

Most people?
They’re just coasting.
They let life happen to them.
They parent like amateurs and run their business like it’s a part-time hobby.
They never figure out what lights them up or what scares them stiff.

Don’t be like most people.
Because “most people” live boring, unremarkable lives.

You need a reason that makes your soul scream.
You need either a dream you’d die for… or a nightmare you’d do anything to avoid.

If you can’t feel it in your chest or your stomach, it ain’t real.
And if it ain’t real, you’ll quit.

So the question is:
What’s pulling you forward—or chasing you down?

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Let me hit you with a bitter truth most entrepreneurs choke on:

You’ve been building your business around a version of yourself that doesn’t exist.

The you who wakes up at 5AM, smashes workouts, makes 100 calls, writes 10,000 words, eats kale, and still tucks the kids in with a smile.

You know… that mythical beast.

But here’s the thing:

You don’t need to become that guy.
You just need to build your business in a way that works for the real you.

You hate making calls?
Don’t force it.
Design your system around emails, automations, partnerships—whatever keeps you in the game.

You’re drained after a phone call?
Schedule them after lunch, when you’re already running low.

You’ll prep food if it’s just two steps—microwave and eat—but if you have to chop a salad? You order pizza instead?

Then design your life to never involve chopping salad.

Sounds silly, but that’s how deep the rabbit hole goes.

Success doesn’t come from pretending you’re a productivity machine.
It comes from engineering your environment so your worst habits don’t sabotage your best intentions.

And here’s another twist:
Stop obsessing over your goals.

Start obsessing over the right questions.

Don’t ask:
“Where do I want to be in 5 years?”

Ask:
“What would I regret most on my deathbed?”

Boom. Suddenly, clarity. Suddenly, you care.

The quality of your questions determines the quality of your life.

So stop building around your fantasy self.
Build around your real self.
Because you can’t outsource the grind. And you damn sure can’t escape your wiring.

The moment you start honoring your own quirks, you stop feeling broken…
And start feeling unstoppable.

Ever feel like you’re posting non-stop but no one’s buying? In this episode, I sat down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid.

We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image.

If you’re ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.

If you thought AI was wild already…
You haven’t seen anything yet.

Mustafa Suleyman, co-founder of DeepMind (yeah, the same folks who taught machines how to beat humans at their own game), has written a book that’s not just eye-opening—it’s downright existential.

“The Coming Wave: Technology, Power, and the Future of Civilization” isn’t about AI hype.
It’s about AI reality.
It’s about what happens when intelligence itself becomes scalable.

The book delves deeply into the oncoming tsunami of not just artificial intelligence, but also synthetic biology, quantum computing, and a swarm of technological breakthroughs that could either elevate us to utopia or drag us into a digital dark age.

Here’s why this book is mandatory for you:

Don’t read it to get scared.
Read it to wake the hell up.

Because the next 5 years will make or break everything.

I’m the message you never asked to get,

The pitch you didn’t see coming just yet.

You’ll ignore me fast, unless I hit right—

With a killer subject and timing just tight. 

What am I?

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