Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me let you in on a little secret: the solo ad game has a dark underbelly. If you're not careful, you're probably tossing your money into the abyss, paying up to 50% more for traffic than you should.

Why? Two words: shady brokers.

Imagine this: you think you’re dealing with a quality solo ad provider who’s got pristine traffic streams, but behind the curtain, they’re not the source at all. 

They're middlemen—reselling clicks they just bought from someone else, slapping on a fat markup for themselves.

It’s like paying $15 for a Starbucks coffee...only to find out they poured it from a McDonald’s pot.

Now, not all brokers are villains. 

Legit brokers play the game fair and square. They’re upfront about what they do, help you navigate traffic sources, and ensure you get tailored clicks for your offer. In fact, 

But the shady ones? Oh, they’ll sell you junk traffic faster than you can say “conversion rate.”

Let me tell you about Mark. A few years ago, he reached out to me, looking like he’d seen a ghost. Turns out, he had—his bank account.

Mark had poured $5,000 into solo ads, expecting to build a robust email list and see conversions roll in. Instead, his campaign flopped harder than a fish on a boat deck.

When I asked where he bought his traffic, he rattled off a list of random names I didn’t recognize. One "provider" had a Facebook profile pic of a guy with sunglasses and a Chihuahua. You already know where this is going.

Mark had unknowingly bought from shady brokers. They had no real traffic, just a hodgepodge of recycled, low-quality clicks slapped with a hefty markup.

Worst of all? Mark had no idea. He thought he was doing everything right.

The Moral of the Story? Not all traffic is created equal. The key to winning with solo ads is working directly with people who own and nurture their lists. These are the folks who care about delivering value—not just padding their wallets.

So the next time someone tries to sell you solo ads, take a closer look. 

Are they the real deal or just another shady middleman trying to play puppet master with your marketing dollars?

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Attraction marketing—it sounds like something straight out of a self-help book, right? The magical idea that people will flock to you, practically throwing money at your feet. But let me tell you something most gurus won’t: for most people, attraction marketing is a big, fat myth.

Here’s the real kicker: attraction isn’t about magic; it’s about behavior. 

It’s about positioning yourself as someone others want to be around—someone they trust, admire, and want to do business with. And guess what? It’s not just for marketing. This works in every area of life, whether you’re building a business, a relationship, or just trying to be the kind of person others love having around.

So, how do you become magnetic? Here are five practical steps that will transform how people see you:

1. Be Interested, Not Interesting

The quickest way to repel someone is to talk endlessly about yourself. 

The quickest way to attract them? Show genuine interest in them. 

Ask questions, listen carefully, and focus on their needs instead of pushing your agenda. People naturally gravitate toward those who make them feel seen and heard.

2. Ditch the Neediness

Nobody likes a clinger. 

Whether you’re chasing prospects, leads, or even friends, acting desperate sends people running for the hills. Approach every situation with confidence and a mindset of abundance. 

You don’t need to convince anyone—you’re offering something valuable, and it’s their loss if they don’t see it.

3. Lose the Hidden Agenda

Ever had someone reach out pretending to "catch up," only to pitch you something two minutes later? 

Feels gross, right? Don’t be that person. 

Either be upfront about your intentions or focus entirely on helping others without expecting anything in return. Ironically, that’s when people start to lean in and pay attention.

4. Confidence is Key

Confidence is attractive, period. 

Even if you’re just starting out and have no track record, adopt a mindset of belief—belief in yourself, your offer, and your ability to create value. 

Remember the formula: Be > Do > Have. Act like the person you aspire to become, do what they’d do, and you’ll eventually have what they have.

5. Master a Skill

Want to be irresistible? Get really good at something valuable. 

Whether it’s writing killer copy, running ads, or creating engaging content, people are drawn to those with expertise. 

As your skills grow, so will your confidence—and that creates a powerful, magnetic cycle.

Attraction isn’t about faking success or hyping yourself up. 

It’s about being the kind of person who naturally inspires trust and admiration. And the best part? These steps are simple, actionable, and they work—even if you’re starting from zero.

So, here’s your challenge: take just one of these principles and start applying it today. Watch how people begin to respond differently to you.

What if you could turn spare bedrooms and empty homes into steady income without owning any property? 🏡 

In this episode, James Svetec, Airbnb expert and co-author of Airbnb for Dummies, reveals how to turn short-term rentals into passive income powerhouses. From co-hosting strategies to optimizing listings, James shares actionable steps to help anyone build a profitable business managing Airbnbs. Whether you’re a complete beginner or looking to refine your strategy, this conversation is packed with tips to boost revenue, reduce hassle, and navigate the Airbnb landscape like a pro. 

Get ready to discover how to earn from Airbnb, even if you don’t own property, and create a business that works for you.

In Co-Intelligence, Ethan Mollick takes readers on a fascinating journey into the evolving relationship between humans and artificial intelligence. 

This book isn’t about robots taking over—it’s about how we can work with AI to spark innovation, solve complex problems, and create opportunities that were unimaginable just a few years ago.

Mollick gets into the practical applications, offering insights into how businesses and individuals can thrive in this collaborative future. This book will inspire you to think bigger and bolder.

Why Read It?

If you’ve ever wondered how to make AI your ally in business and beyond, Co-Intelligence is the guide you didn’t know you needed.

I’m the art of thinking small but dreaming big,

Finding creative ways to make your business dig.

I use data, experiments, and sometimes a guess,

To turn little wins into massive success.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!