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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I used to believe trust comes from having the best solution—the smartest offer, the tightest logic, the most polished pitch. If the product worked and the math checked out, people should say yes. And yet I kept watching them hesitate, stall, or quietly disappear, even when I knew the offer was fair and the results were real.

I remember sitting at my desk with my inbox open, coffee going cold, staring at a sales page that made perfect sense on paper. The benefits were clear. The promises were reasonable. Still, refunds came in and objections popped up that had nothing to do with the actual product. So I stopped tweaking copy and started paying attention to when people leaned in instead of pulling back.

Here’s what I noticed. The moment someone felt understood, the entire dynamic changed. The questions softened. The skepticism eased. They stopped scanning for traps and started looking for reassurance. That’s when it clicked: people don’t care how good your solution is until they trust your intent. You can shout, “I have the fix,” all day, but that’s just background noise now. Everyone says that.

What actually lands is when someone feels, “This person knows what it’s like to be me.” That’s why proof matters—but not the way most people think. I’ve shared real tax returns because screenshots get doubted, but official paperwork shuts arguments down fast. Even then, I’ve seen sales pages packed with testimonials fall flat. Different faces, different stories, same result—no movement.

Here’s the uncomfortable truth. People don’t trust you because of your testimonials. They trust your testimonials after they already trust you. Testimonials don’t build trust; they reinforce it. They push someone off the fence once they’re already leaning your way.

So look at what you’re putting out there. Are you trying to convince people you’re smart, or are you letting them feel understood first?

I run multiple income streams, but they all depend on one thing.

My email list.

Without quality leads flowing in every day, none of it works. And for years, I watched people waste thousands of dollars and countless hours chasing "free" traffic that never delivered results.

I stopped doing that a long time ago.

I found an automated traffic source that delivers quality leads at the push of a button. It's 20X more profitable than Facebook or Instagram, and most people have no idea it exists.

And I just put together a session showing the complete 3-step system.

You'll see the exact traffic source I use to generate thousands of visitors every day. Plus, the one small tweak that lets me break even on virtually every campaign. And how to set this up so leads flow in on autopilot for any offer, product, or niche.

But be warned, this method isn't for freebie seekers. This is for people willing to take small, calculated risks using the right source and strategy.

Most people think procrastination is a time problem or a discipline problem. It’s not. Procrastination is avoidance, dressed up as productivity, and we’re all ridiculously good at it—including me. You know exactly what needs to get done, and instead of doing it, you suddenly feel a powerful urge to do anything else that feels justified.

Here’s the part nobody likes admitting. We don’t avoid the task because it’s hard. We avoid it because doing it would force us to face who we are if we don’t. Flat-out refusal would mean admitting, “I’m not doing what’s mine to do,” and that creates too much internal friction. So the brain gets creative and offers you a loophole—coffee, tea, cleaning, researching, “getting the big picture.”

I used to sit down to write emails, open the autoresponder, stare at the blank screen, and feel an urgent need to walk to the kitchen. Tea kettle on. Fridge open. Snack hunt. Sandwich assembled. All of it felt responsible. None of it moved me forward. That’s the art form. Procrastination rarely looks like laziness. It looks like being busy with the wrong thing.

Here’s the truth. When you skip ahead, chase the big picture, or reorganize instead of executing, you’re not being strategic—you’re protecting yourself from discomfort. And because it feels reasonable, you don’t catch it in real time. That’s where most people mess up.

So here’s the rule. Do the next assigned step, not the emotionally easier one. One lesson. One call. One page. No skipping, no warming up, no fake urgency. Just the thing in front of you.

Now ask yourself this. What are you “preparing” for right now that you already know you should be doing?

I didn’t expect this conversation to land the way it did. James Svetec started managing Airbnbs in Toronto eight years ago without owning a single property, and instead of chasing tenants or fighting regulations, he built leverage by solving a problem owners didn’t want to deal with.

What stood out wasn’t the Airbnb hype. It was the model. Co-hosting. Owners keep the asset. You run the systems. Pricing, listings, guest communication, cleaning, reviews—done right, it turns short-term rentals into a service business that prints consistency instead of chaos. James breaks down why rental arbitrage looks sexy but cracks under pressure, and why co-hosting keeps working as long as travel exists.

We also got into the unsexy details that actually move revenue—answering guest questions before they ask, optimizing photos, using tools like AirDNA to spot upside, and choosing markets that want tourism instead of fighting it. That’s where most people lose money: skipping research and hoping enthusiasm fills the gap.

If you’ve ever thought, “Airbnb sounds great, but I don’t want another headache,” this episode will rearrange how you see the opportunity. It’s less about property and more about systems—and that changes everything.

If you’ve ever looked at your business numbers and thought, “I make money… so why do I feel broke?” this book will hit a nerve. 

Profit First flips the traditional business math on its head. Instead of Revenue – Expenses = Profit (aka the reason most entrepreneurs stay broke), Mike says: Revenue – Profit = Expenses.

Translation? You take your profit first, and your business learns to survive on what’s left.

This isn’t a dry finance book or a spreadsheet marathon. It’s practical, a little uncomfortable, and refreshingly blunt. The ideas are simple enough to implement immediately, yet powerful enough to completely change how you run your business. If you want your business to stop feeling like a high-paying job and start acting like a real wealth-building machine, this is a must-read.

I make busy people poor
And focused people rich.
Everyone talks about me.
Almost no one protects me.

What am I?

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