Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let’s get real for a second.

You say you want $10K a month.
You say you’re “all in.”
But then I tell you traffic’s gonna cost $700, and you’re like...
“Ohhh, I’ll buy when I start making money.”

What?!

How the hell do you plan to make money if you’re not driving any leads?

That’s not hustle. That’s fantasy.

Look, this isn’t about being mean. It’s about being honest.
Because if you’re not willing to call out this kind of backward thinking in your own marketing...
You’re gonna struggle.

Hard.

Here’s the deal: Great marketers aren’t the ones with fancy funnels or secret traffic hacks.
They’re the ones who grab people by the mental collar and say:

“Hey! You’re acting against your own goals. Snap out of it.”

We call out the nonsense.
We name the contradictions.
We roast bad behavior like a comedian at a roast dinner.

Why?

Because when you call out what everyone else is too scared to say, you become the trusted voice.

Not the “salesy guy.”
Not the pushy guru.
But the truth-teller who gets it—and gets results.

This episode of List Building Lifestyle wasn’t just a rant.
It was a straight-up clinic on how to use “stating the obvious” as your #1 persuasion weapon.

Want to stand out in your niche?
Become the one who speaks what everyone else is thinking but won’t say out loud.

Trust me—you’ll be remembered.

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Here’s a brutal truth no one tells beginners:

Nobody cares about your product.

I don’t care if it’s a pill that cures fatigue, a lotion that smooths wrinkles, or a super-secret widget that makes your toilet sparkle. If you're leading with the thing—you're already losing.

The game-changer?
Stop selling the gizmo.
Start selling yourself.

See, this isn’t just marketing—it’s a mindset.

When someone lands on your funnel, they don’t trust you yet. They don’t care about your miracle offer. What they really want to know is:

“Can I trust this person to lead me somewhere better?”

That’s why the first impression you make is everything.

Start your video strong.
Introduce yourself.
Share why you’re passionate.
Make them feel like you’ve got their back.

Even if you’ve got zero credentials, no Ferrari in the garage, and your bank account makes you cry at night, you can still win by showing up with the right mindset:

Be real.
Be relatable.
Show that you give a damn.

Because people buy people.
They buy certainty.
They buy into your confidence that you can help them change their life.

And if you really want to play the long game, here’s the secret sauce:

Appreciate them before they give you a dollar.
Treat that lead like they’re already your best client.
Make them feel seen, heard, and respected.

When you lead with appreciation, you trigger a powerful reciprocity loop.

They trust you more.
They read your emails.
And eventually... they buy.

Mindset takeaway?

Stop being a desperate salesperson.
Start being a trusted guide from the very first click.

In today’s very special episode, Igor picks the brains of one of the online business’  biggest legends. 

They discuss all sorts of exciting things: problem-solving skills, business strategies, journaling, parenting, work ethics, personal development and diminishing returns, the future of online business, and a lot more in between. 

One thing is certain: this is not an episode you want to miss!

Let me just say it straight:

This book will slap the paycheck mindset right outta your head.

MJ DeMarco doesn’t sugarcoat. He doesn’t coddle. He doesn’t waste your time telling you to save 10% of your paycheck and wait until you’re 65 to, maybe, possibly enjoy life.

Nope.

He grabs you by the mental collar and drags you out of the financial Matrix.

The Millionaire Fastlane breaks down why the traditional “slow lane” to wealth is broken—and how the Fastlane (i.e., building businesses, leveraging systems, and creating value at scale) is the only sane way to reach financial freedom before you’re old and gray.

This isn’t your typical rah-rah “follow your passion” fluff.
It’s brutal. It’s real. And it’s ridiculously actionable.

If you're building an online business and still thinking like a consumer instead of a producer, this book is the mindset intervention you desperately need.

Read it. Live it. Escape the slow lane.

I don’t chase buyers—I pull them in.

With value up front, that’s how I win.

You’ll see me in emails, blogs, and lead gen gates.

Name this tactic marketers celebrate.

Think you've cracked the code? Reply to this email with your guess, and see if you're right!