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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

Most people look for online businesses the same way they dream about owning a Ferrari. They want the fastest, flashiest thing out there. The one that makes everyone stare and think, 'Wow, this guy made it.' So they chase after the Ferrari. The shiny system. The automated funnel. The one with big-ticket upsells, perfect design, and a bunch of screenshots showing off results. They start picturing themselves winning before they even get started.

Then reality hits. Hard.

They buy the system. Maybe it’s $49, $1,000, or sometimes it’s $10,000. They tell themselves, 'This is the one.' Six months go by, and nothing happens. No sales. No progress. No confidence. So what do they do? They blame the car. Must be the system, the funnel, the opportunity. And just like that, they’re back out there, looking for the next Ferrari.

That’s classic shiny object syndrome. But that’s only half the story.

The other half shows up when it’s time to get traffic. Now they’ve got the 'best funnel' and start throwing money at ads or solo emails, hoping it’ll work. When nothing happens, they blame the traffic. Bad source. Wrong vendor. But it’s the same driver, same habits, and still avoiding the real problem.

Here’s what most people don’t realize: you can crash a Ferrari in ten seconds if you don’t know how to drive.

I’ve been there myself. My first shot at this promised easy money if I just told my friends. Ten bucks a month for every person. I started dreaming about $3,000 a month. What really happened? My best friend joined, quit two days later, didn’t even tell me, and I spent my time being mad at him instead of being honest with myself. I wasn’t a marketer. I wasn’t a communicator. I was just sitting in the car, revving the engine, hoping something would happen.

It took me three and a half years to figure out what actually matters. It’s not the system, the company, or the traffic source. It’s the skill. Figuring out how people think and what makes them move. That’s the real school. There’s no shortcut. You pay for it with mistakes, not with software.

So before you go buy another Ferrari, stop and ask yourself: are you just getting a new car, or are you avoiding learning how to drive? That answer explains almost everything.

Most affiliate marketers chase one-time commissions and have to start from scratch every single month.

I found something different.

A high-demand service that practically sells itself and pays you month after month. You're not selling anything yourself. You're simply connecting people who need something with people who provide it.

This Thursday, January 15th at 2 PM EST, I'm pulling back the curtain on the complete system.

The service is so valuable that sign-ups happen fast and commissions are recurring, so they stack over time... 

And because almost nobody knows about this yet, there's virtually no competition.

I'm keeping the exact details under wraps until the training because this window won't stay open forever. 

This is a one-time training and won't be repeated. 

If you want predictable, recurring income that builds month after month instead of chasing one-time payouts, you need to be on this call.

Space is extremely limited.

There’s a line people have been repeating for thousands of years: the harvest is plenty, but the workers are few. It sounds nice, probably because it’s from the Bible. But that’s also why people get it wrong.

Most people hear that and think it means there’s opportunity everywhere. Good things will come. But they skip the hard part: 'workers are few.'

Most people don’t get results, not because there’s no opportunity, but because responsibility is heavy. Work is uncomfortable. Taking ownership feels risky. So people hand it off. To God. To gurus. To systems. To timing. Anything that lets them say, 'It wasn’t my fault.'

I’ve seen this happen again and again. Someone spots an opportunity but doesn’t do anything. They tell themselves it wasn’t meant to be. Or the system was broken. Or they’ll try again when things are clearer. It sounds spiritual, but really, it’s just avoiding responsibility.

Here’s the hard truth: faith without action is just an excuse to do nothing. The people who win, in business, health, or anything, don’t sit around waiting. They move first. They take responsibility, because it’s on them.

Opportunity doesn’t reward belief. It rewards workers.

So here’s the question you can’t avoid: when things don’t move, who are you blaming? If it’s not yourself, nothing changes.

The harvest is still there. The only thing that matters is if you’re willing to do the work.

This episode is a sit-down with Russell Brunson, and it quietly dismantles a belief a lot of people are clinging to without realizing it. Russell didn’t win because he’s smarter. He didn’t win because he invented something magical. He won because he paid attention.

He walks through how ClickFunnels didn’t explode out of the gate, how the first launch flopped, and why “funnel hacking” was born out of frustration, not brilliance. Instead of guessing, he bought what was already working, studied the offers, the upsells, the structure, the words, even paid to transcribe sales videos just to see how decisions were actually being made.

That’s the part most people skip. They want originality before competence. Russell did the opposite. He modeled first, improved second, and let results do the talking. Even his best insight comes wrapped in humility — a friend once told him he wasn’t that smart, just disciplined enough to copy what works. He didn’t argue.

If you’ve ever felt pressure to be a genius, invent something new, or wait until you’re “qualified,” this conversation will reset that thinking fast. Sometimes the smartest move is admitting someone else already solved the problem — and being willing to learn how they did it.

This book hit me because it exposed how often people saw locked doors that weren’t actually locked. Not because they were incapable, but because they never bothered to knock. What Steve does brilliantly is strip away the myth of “connections” and replace it with a much simpler truth: access comes from clarity, audacity, and asking without apology.

If you’ve been playing smaller than your ability because you assumed the rules were fixed, this one will irritate you just enough to change how you move. Fair warning—it ruins excuses permanently.

I grow when shared,
Shrink when hoarded,
Make poor men rich,
And rich men bored.
I cost nothing,
Yet sell for millions.

What am I?

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