Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

The morning after a trucker paid me four grand to join my coaching program, my phone buzzed. I thought it would be a simple 'thanks, excited to start' message. But instead, he told me he came home from work to an empty house and a note from his wife. She told him: get a refund from Igor or get a divorce.

I just stared at the screen for a moment. You don’t expect a $4,000 payment to be the thing that breaks up a marriage. But it’s never just about the money. It’s all the stuff underneath—fear, resentment, one person trying to grow while the other refuses. I’ve seen this happen more times than I want to admit.

My own brother went through this. We built a business together, and he was making $6,000 a month—twice what he made at the bakery. But his wife still talked him out of quitting his job. So he stayed. Two months later, the business died. Every project needs time to breathe, and he kept holding on to the thing that was choking him.

That’s why I’m grateful for my wife, Anastasia. She didn’t cheer me on, but she didn’t stand in my way either. And honestly, that’s all most entrepreneurs need. If she had told me I was wasting my time, I probably would have given up and taken a job that kills the part of me that wants to build things.

Here’s the hard truth: the wrong partner doesn’t just slow you down. They can erase your future before it even starts.

What are you putting up with at home that’s making your world smaller?

There’s a part of the affiliate world where you don’t need 12-hour days, a big following, or to post content all day. That’s where I made a million dollars in commissions, just working after dinner and on weekends. No grind or circus. Just a system that kept working while all the usual tactics burned people out.

This same system took me from $0 to $8,200 in 90 days. Then I hit my first $10K month. Now it brings in $30K to $60K a month while I focus on living, not hustling.

So I’m breaking it down in a live workshop. I’ll show you the full system, the real campaigns, and the traffic source that converts four times better than Facebook ads.

Only 200 seats. No replay.

Everyone who grabs a seat also gets my $497 Traffic Rolodex for free.

If you want the shortcut I wish I had years ago, this is it.

Most people think holidays are a bad time to sell. They imagine everyone is distracted, busy with gifts, not paying attention. But if you look at your own habits, you know that’s not true. You still want things in December. You still solve problems on Thanksgiving. You don’t turn into a different person just because there’s a turkey on the table.

I had a JV partner tell me she only promotes in late January because she thinks nobody buys during the holidays. Meanwhile, I’m running Fourth of July specials, Black Friday bundles, and Christmas offers that outperform the rest of the year. People don’t stop wanting things—they just need a little push when their desire is strongest. When something is top of mind, people are ready to buy.

Here’s the truth: your list is still paying attention even when you’re not. Every time you go quiet for the holidays, you’re giving away attention and sales to someone else. Don’t go silent. Be the one who shows up.

If you believe in what you sell, then sell harder when everyone else hides. So what’s the offer you’re afraid to send this season?

Jeff Vacek didn’t just stumble into affiliate marketing. He spent twenty years running webinars, JV deals, and trying every traffic experiment you can think of. At some point, his e-commerce businesses ran themselves, so he stepped in to run Offer Wave.

What stood out to me is how simple his best advice is, and how few people actually do it. Jeff says most affiliates act like hobbyists, not business owners. Get an LLC, track your numbers, and know your audience better than they know themselves. It’s not flashy, but it’s why the best stay on top.

If he had to start today, he wouldn’t chase offers first. He’d build a brand. A brand pulls people in, gives you leverage, and makes every promotion feel like a real conversation, not just a cold pitch.

If you want to hear how someone with twenty years in the game thinks about affiliates, data, and where this business is going, listen to this episode on your next walk or drive.

If email marketing had a constitution, this book would be it.

Email Marketing Rules isn’t one of those boring best practices books that puts you to sleep faster than watching paint dry. Chad S. White actually takes the chaos of email marketing and turns it into something you can use, something clear, and even kind of fun.

This book gives you the kind of insights most marketers only learn after years of expensive mistakes. I’ve made those mistakes myself, so you don’t have to.

If you want to really understand how inboxes, audiences, and email behavior work—not just send more emails like every guru tells you—this book is the cheat code.

I’m paid in seconds… yet vanish in the blink of an eye.
You scroll to find me, but the faster you chase, the faster I slip away.
Brands stalk me. Creators obsess over me.
And still, most never catch enough of me.

What am I?

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