Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me hit you with a harsh truth: you might be out here dropping pure gold—and still getting crickets.

You write. You post. You email.
You teach everything you know.
You’re practically a walking TED Talk.

And still—nothing.

Nobody’s buying. Nobody’s clicking. And if someone does reply, it’s to thank you for the free masterclass they’ll never implement.

I know the pain.
Because I was that guy.

The guy giving away the secret sauce, the marinade recipe, the full damn kitchen.

And what did I get in return?
A pat on the back and broke-ass bank statements.

Until I realized this one cold, sobering fact:

You can’t teach someone into a sale.

In this episode of The List Building Lifestyle, I unpack why teaching too much is killing your conversions—and how infotainment is your secret weapon.

Infotainment isn’t about dumbing things down. It’s about wrapping the lesson inside a story, an analogy, a metaphor—something that sticks, entertains, and seduces.

Think of it this way:

Explaining a magic trick kills the mystery.
Performing the trick? That sells tickets.

Teaching makes people think you’re nice.
Infotainment makes them think you’re a damn authority.
And only one of those gets paid.

Hard teaching = friend zone.
Infotainment = pedestal.

Wanna be the nerdy professor they never buy from? Keep hard teaching.

Wanna be the cool authority they admire, follow, and PAY? Start infotaining.

Look, the info doesn’t matter if no one’s listening.
And no one’s listening if you smell like a lecture hall.

The game has changed. And if you’re not using infotainment, you’re not even on the field.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Let’s talk about the most selfish, self-absorbed, and utterly predictable thing about every human being—including you and me.

We’ve all got a radio station playing in our heads 24/7.
And it only has one channel: WHIIFM.
That stands for: “What’s In It For Me?”

That’s it.
That’s the channel.
That’s the secret.

Every thought, every decision, every action we take—it’s all tuned to that station.
Even charity donations? Yep. People give because it makes them feel like a good person.

Here’s why this matters for your mindset:

If you want attention… if you want influence… if you want people to stop scrolling and start buying…
You better be broadcasting loud and clear on WHIIFM.

It’s not about being short, clever, or concise.
It’s about being relevant.

I used to work a job so toxic, it came with chemical showers and eye-wash stations on every corner. The kind of place where you might clock out with a paycheck or a terminal illness—dealer’s choice.

So you better believe that when I opened an email on my lunch break, I wasn’t counting words.
I was counting escape routes.

How can I get out of this nightmare?
That was the question. And if your email had anything resembling an answer to that question, I devoured every word.

When someone’s obsessed with fixing a problem, length doesn’t matter.
Relevance does.

So here’s your mindset shift for the week:

Stop writing to impress. Start writing to relate.

Tune in to your reader’s station.
Their desires. Their pain. Their secret playlist of thoughts that repeat every single day.

Because if your content doesn’t say “here’s what’s in it for you”—
It doesn’t matter how smart, beautiful, or pithy it is.

It’s just noise on the wrong frequency.

Have you ever wondered how a turbulent past can lead to a transformative future? 

In this episode, I’m thrilled to welcome Patrick Stiles, the founder and CEO of “Vidalytics”, a revolutionary video hosting and analytics platform. Tune in as Patrick shares his inspiring story of reinvention, valuable lessons from failure, and insights into the current state of video marketing. 

From debunking myths about VSL lengths to strategies for optimizing video funnels, this conversation will leave you inspired to rethink your approach to video and life itself.

This isn’t just a novel—it’s a punch in the face followed by a whispered, “Wake up.”

Atlas Shrugged is a 1,200-page beast that reads like a prophecy for entrepreneurs, creators, and anyone who's ever felt like they were dragging the world forward while everyone else clung to mediocrity.

If you've ever asked yourself:
"Why do I feel guilty for wanting more?"
or
"Why do the lazy get applause while the productive get punished?"
—this book answers those questions, and then flips the damn table.

It’s a story about innovation, independence, and the raw power of value creation in a world hellbent on rewarding need over merit. Sounds familiar?

Spoiler alert: You might see yourself in the characters. Especially if you’ve ever worked your ass off, built something from scratch, and had people call you “lucky.”

Will it challenge your beliefs? Hell yes.
Will it force you to think bigger, harder, and more ruthlessly? Definitely.
Will you agree with everything in it? Probably not.
But that’s why you should read it.

Because this isn’t just a novel—it’s a mirror.

I’m always beside you in business, yet often ignored.

I reveal your blind spots but say no word.

You can spy on me, but I can’t spy on you.

Guess me right—and I’ll give you a clue.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!