Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Most people start building a list without any real plan. They just give away free stuff, then they give away more free stuff. Articles, tips, tutorials. They write long emails trying to show how smart they are, but it just ends up being too much.

Months pass, sometimes years. The inbox is busy, and the revenue is dead quiet.

I’ve watched this pattern enough times to recognize it instantly. And it looks exactly like bad dating. If you never make your intentions clear, you don’t get rejected. You get tolerated, you get parked, and you get stuck wondering why nothing ever moves forward.

That’s what happens to most email lists.

People don’t just wake up one day and decide you can sell to them. You have to set that expectation from the start. If you don’t, they just see you as the guy who gives free info. Not as an expert. Not as a leader. Not as someone they should pay.

Once that frame is set, fixing it is painful.

Most people think value means giving more information. More tips, more tricks, teaching like a college professor. It feels like you’re helping, but really, you’re giving away your authority. You put your subscriber above you and keep trying to impress them.

That’s where most people mess up.

Real value in your emails isn’t about dumping more information. It’s about sharing your way of thinking, your experience, your point of view. It’s about helping people see things differently. You don’t have to share everything you know. Sometimes, what you don’t say is just as important.

If your list doesn’t expect to be sold to, they won’t buy. If they don’t see you as an authority, they won’t listen.

Most people waste years chasing the latest trend.

New platform launches and everyone rushes in. ..

Then the algorithm changes, and income disappears overnight.

Protocol 108 is different.

It's been working the same way for decades without the need to please algorithms or rely on platforms that can shut you down.

It’s just a simple system that generates income on demand.

Stay-at-home parents are using it to finally breathe financially. Burned-out employees are walking away from jobs they hate. People with zero experience are building real freedom.

I stumbled onto Protocol 108 after years of failure, and it's the only thing that actually worked. Dead-end jobs became a distant memory thanks to it.

I wrote a special report that reveals what Protocol 108 actually is, why it's so much more reliable than anything you've tried, and how ordinary people are using it right now to build income that doesn't vanish when trends change.

Most people think differentiation means being better, smarter, more skilled, or more polished.

That’s the trap.

What really makes you different is much simpler, but also harder. You get known for one thing, or you let your personality do the work. If you can do both, that’s even better.

I learned this the hard way. When people started calling me the ‘solo ads guy’, I never planned for that. I didn’t even like it, but it stuck. Years later, I’d go to events and people would still call me that. It helped me get noticed, but it also put me in a box.

But here’s what most people miss. It’s better to be known for one thing than to be invisible for everything.

Pick one problem and solve it in a clear way, and make it easy for people to know what you do. That alone will make you stand out, because most people try to help everyone and end up being forgotten.

The second lever is personality. And this is where people freeze.

They don’t want to write their own emails. They hide behind templates, removing anything human because it feels risky. Then they wonder why no one connects, clicks, or buys.

Think about choosing a lawyer. First, you filter by specialty. Then, when the services and prices are basically the same, you choose based on who you trust more as a person. That’s personality doing the deciding.

The reason is simple: when skill is equal, personality closes the deal.

You don’t have to show your face or even use your real name. But you do need a voice. Maybe you’re sarcastic, calm, intense, or something else. Just don’t be boring.

So here’s the challenge. Pick one problem you’re willing to own—or decide what kind of personality shows up in your emails this week. Then commit to it.

I sat down with Richard Cooper, and right away I could tell this wasn’t going to be another talk about thinking positive or working harder.

He built a debt settlement company in 2003 that’s helped wipe out over a quarter-billion dollars in credit card debt. This isn’t theory. These are real numbers, real people, and real problems solved.

What stuck with me wasn’t just the business side. It was how early the system pulls people into debt, how little financial education anyone gets, and how easy it is to confuse lifestyle with progress. Richard doesn’t sugarcoat it. He calls out the traps, the bad incentives, and the myths we’re taught to accept.

We also talked about his YouTube channel, the ‘red pill’ space, and why taking responsibility for your own life matters more than blaming other people or the system. You might not agree with everything, but you’ll definitely see things differently after listening.

If you care about money, making smart moves, and avoiding bad decisions, you should check this episode out.

This book stood out to me because it doesn’t try to be fancy. It just tells the truth that most people ignore.

An email list isn’t just about branding; it’s a way to make sales. If you don’t set it up that way from the start, it just becomes a noisy hobby that wastes your time and gives you nothing.

What Deiss explains really well is that selling should feel normal, expected, and almost invisible, because your system does the work for you.

If you’re tired of not knowing when to sell, or feeling bad when you do, or seeing your list go cold every time you pitch, this book will help you fix that.

Read it once to get clear. Read it again whenever you feel like you’re making things too complicated.

I’m a techy elf working all day,
Automating tasks the digital way.
From posting to emails, I never delay.

What am I?

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