Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever been to a dinner party where someone drops the “T” word?

No, not “taxes”… I’m talking about Trump.

Boom. The room splits like Moses just waved his staff.

Some folks nod, others clutch their wine glasses like they’re about to swing 'em. And suddenly, it’s like you’re in a reality show reunion episode.

Now, whether you love or loathe the man is irrelevant. Because this isn’t about politics—it’s about power.

The power of clarity.

See, Trump doesn’t stutter when he speaks. He doesn’t hedge. He doesn’t say, “Well, on one hand…” No. The dude plants his flag and says, “This is what I believe. Deal with it.”

That kind of certainty—that clarity—is magnetic. Polarizing? Sure. But magnetic nonetheless.

And in a world where people are more fragmented than a $2 iPhone screen, that kind of clarity builds trust.

We crave people who know what the hell they stand for.
Not fence-sitters. Not “let me cater to everyone” chameleons.

That’s why your email list doesn’t care if you give away 97 lead magnets or deliver 8 value-packed webinars a month.
They care about who you are.
What do you believe?
What hill do you die on?

Because if I know that you and I see eye to eye on something that matters—like, say, that flipping crypto is a joke and providing real value is the way to wealth—then we’ve got a foundation.

We don’t have to agree on everything.
But if we agree on something meaningful, now we’ve got a connection. And connection is the bedrock of trust.
And trust, my friend, is what prints money.

So here’s the deal:

If you’re in a “safe” market and you’re scared of ruffling feathers—stop it. Every market has its controversies. Even health and wellness. Especially health and wellness.

Take a stand. On something. Anything.

Because clarity doesn’t just build relationships.

It builds tribes.

And if you’re in the business of influence, selling, or simply being heard…
You'd better stop playing it safe and start being clear.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Let’s talk about a word that makes every newbie marketer cringe…

“Imitation.”

Yeah, I know. It doesn’t sound sexy.
It doesn’t sound like “build your empire” or “10X your hustle.”

But let me break your brain for a second:

Originality is overrated.

At least in the beginning.

See, when I first got into copywriting, I wasn’t trying to win awards or build a personal brand.
I was trying to make money. Period.

So what did I do?

I copied. Literally. By hand.

Late at night, after work, brain fried and eyes half shut, I’d sit there scribbling out sales letters from guys like Dan Kennedy and Gary Halbert.
Word for word. Line for line.

Not to study. Not to analyze.
Just to feel what it was like to write like a pro.

I didn’t realize it at the time, but that mechanical, mind-numbing practice?
It was rewiring my brain.

And years later, when I was writing emails that brought in tens of thousands of dollars in a single send…

…I realized those nights spent copying like a zombie were the foundation of everything.

Think that’s cheating?

Let me tell you something: every pro started as a copycat.

Frank Kern? He ripped from Jeff Walker.
Jeff Walker? Learned from Dan Kennedy.
Dan Kennedy? Got his chops studying the greats before him.

The whole damn marketing world is a giant, beautiful, incestuous pool of stolen ideas with fresh lipstick.

So don’t fall for the myth of the “self-made genius.”
There’s no such thing.

The path is simple:
Copy first. Then create.

You imitate until the training wheels fall off.
You copy until the lines blur, and suddenly—you’ve got your own voice.

And here’s the real kicker:

You’ll know when it’s time to go original.
You won’t need anyone to tell you.
It’ll hit you one day:
“Hey… I think I can tweak this.”
“Maybe I’ll throw in a story here…”
“Why not add a weird P.S. at the end?”

That’s the moment your style is born.

But don’t skip the messy, unglamorous, humble beginning.
Because that’s where the power is.

Have you ever wondered how a turbulent past can lead to a transformative future? 

In this episode, I’m thrilled to welcome Patrick Stiles, the founder and CEO of “Vidalytics”, a revolutionary video hosting and analytics platform. Tune in as Patrick shares his inspiring story of reinvention, valuable lessons from failure, and insights into the current state of video marketing. 

From debunking myths about VSL lengths to strategies for optimizing video funnels, this conversation will leave you inspired to rethink your approach to video and life itself. 

If you’ve ever said, “I’m just not good with money,”
…I’m gonna stop you right there.

Because Ramit Sethi wrote a book that shreds that excuse and leaves it bleeding on the carpet.

It’s called I Will Teach You to Be Rich.
And don’t let the flashy title fool you—this isn’t some crypto-bro hype fest.
It’s a battle-tested, no-BS guide to getting your money right.

Ramit talks to you like your brutally honest (but weirdly likable) older cousin who’s fed up watching you blow your paycheck on $7 lattes and Netflix subscriptions you forgot to cancel.

Inside, you’ll learn how to:

And here’s why this book hits home for online marketers like you and me:

It’s not about saving your way to freedom.
It’s about building a rich life on your terms—and that includes owning a business, generating income. At the same time, you sleep and spend unapologetically on the things that make life worth living.

So if you’ve got a dream but your bank account says, “Try again later…”

This is your wake-up call.

I measure what you lose, not what you gain.

When I'm too high, your profits feel pain.

I'm feared in SaaS, but email folks too.

Keep me low—or success may elude you.

What am I?

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