Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

It’s an easy mistake to assume the “big dogs”—the names everyone recognizes, the legends with legacy lists and past launches people still talk about—can’t lose. They seem untouchable, bigger than life, like the titans of the game.

But here’s the twist most don’t see: even titans can turn into tourists.

Once, they built something that worked; they earned their momentum by doing the right things, again and again. But slowly, success made them comfortable. They started sending fewer emails. They cared less about showing up for their audience. They let their reputation do the heavy lifting instead of real relationship.

Comfort creeps in quietly, one small shortcut at a time.

Most of these titans didn’t crash overnight. They drifted, got bored, and started chasing shiny new ideas and projects, forgetting the hunger that started it all. After the initial excitement faded, their main business was left ignored. That’s when the cracks start to show.

From the outside, the brand still shimmers. But behind the scenes? The engine starts coughing. Partnerships end in lawsuits, teams get bloated, and systems stay half-built. Their once legendary lists decay in silence.

I’ve watched people with 300,000 subscribers dwindle to 40,000, sometimes even less. I’ve had big names promise their promo would crush it, hit send, and only 16 people show up to a webinar. Sixteen. That’s not real influence. That’s just leftovers.

Worst of all is the slow slip into laziness. Many big dogs run on their old momentum rather than real systems. When they’re distracted, traveling, or simply bored, everything stalls—because the business still relies on them moving.

Small operators don’t have that luxury. They can’t coast. I’ve seen tiny lists—just 7,000 people—generate 60 webinar attendees and outsell the giants. Why? Because their relationships are real. Fewer subscribers, more trust, bigger results.

So next time you find yourself intimidated by the “big dogs,” remember: Titans become tourists the moment they start coasting.

While everyone's chasing crypto, AI, and social media algorithms, a forgotten government protocol from 1979 is quietly building fortunes for ordinary people.

Protocol 108 was buried in obscure engineering documents and never meant to make money. It was designed to move tiny bursts of information between early research computers.

Yet celebrities like Matthew McConaughey, Oprah, and Rihanna use it to drive their empires. 

David, a former smartphone sales rep, generates $100,000 per month using it. Kevin, a construction worker, used it to quit his job and buy his family a new home.

This special report reveals exactly what Protocol 108 is and how regular people are using it to go from scrubbing toilets to making $4,300,000 a year working from coffee shops around the world.

Most people think you have to love the work itself to make it online. That’s not true. And honestly, it stops a lot of people before they even start.

I’m not passionate about building websites. I don’t enjoy tweaking autoresponder settings or geeking out on technical details. I understand them, I respect them, but I don’t love them. Other people on my team do, and that’s perfect.

Here’s what I am passionate about: control.

Control over my income, control over how many people I can reach, and control over not having to commute, travel, or leave my family for days just to make money. I’d rather spend one hour on a webinar and reach thousands than spend years doing one-on-one calls.

That’s the real driver.

You don’t have to love every single task. You just need to connect the work to something you care about. Money is just the tool. What it lets you do is what really matters.

For me, it’s about providing. Taking care of my family and being there for my kids. Not having to disappear for speaking gigs or hotel rooms just to make a living. When you know what matters, you don’t have to force motivation.

If you’re procrastinating, it’s not because you’re lazy. It’s because you haven’t connected what you’re doing to what really matters to you.

Think about it. What does success buy you in real life? Figure that out, and motivation stops being a problem.

This episode is a masterclass in leverage. My guest went from running a 32-client agency to serving over 11,000 customers in a single year—using one webinar funnel and a radically simpler business model.  

One moment that stood out for me is realizing clients often get better results in group programs than with excessive one-on-one attention. That shift unlocked scale without sacrificing impact.

We also dig into why most coaches never make the leap due to the fear of rejection, fear of pricing, fear of letting go, and how systems are built only after you start doing the work.

If you’re feeling stuck trading time for money, this episode will rearrange how you think about growth.

Most of us believe we make decisions logically. We think we analyze the facts, weigh our options, and choose what makes sense. Thinking, Fast and Slow shows how wrong that assumption usually is. Kahneman explains that our brain runs on two systems: one that’s fast, emotional, and automatic—and another that’s slow, deliberate, and effortful. The problem? The fast system is in control far more often than we realize.

This matters a lot if you’re in business or marketing. The book explains why people don’t always act in their own best interest, why great ideas sometimes fail, and why persuasion works in ways that feel irrational on the surface. You’ll start recognizing mental shortcuts and biases that influence buying decisions, money choices, and even your own confidence in decisions that aren’t as smart as they feel.  It will sharpen how you think about human behavior, and that alone makes it worth the effort.

The more you rely on me, the less powerful you become.
I feel safe, logical, and familiar;
But I’m the enemy of growth and progress.

What am I?

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