Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me say something that might ruffle a few feathers:

Your audience doesn’t have a short attention span… your content just sucks.

Oof. I said it.

You see, there’s this never-ending back-and-forth online marketers love to cry about. “Should I create long-form content? Or keep it short and snappy? Should my emails be 200 words or 2,000?”

I’ve heard it for years. I’ve even been in the trenches of it, testing everything from TikTok-style shorts to emails that would make Tolstoy blush.

And after all the testing, researching, and face-palming… here's my verdict:

It’s not about the format. It’s about the FEELING.

Let me explain.

I recently caught myself watching hours—yes, HOURS—of YouTube videos about different countries to potentially move to. Portugal, Greece, Turkey, Dubai. Even got on Zoom with some expat whisperers who basically help rich folks relocate like it’s a Netflix series.

Did I skip around like a coked-up squirrel on TikTok?

Nope.

I devoured long-form content like a starving man at an all-you-can-eat buffet.

The same thing happened when I researched stem cells for my back. (Spoiler: I didn’t do it. Turns out I prefer not gambling with spinal cancer.)

I inhaled hours of podcasts. Scoured Reddit threads. Watched shady clinic YouTubes from Colombia to Mexico. Hell, I even read long-ass scientific reports. (That’s how you know I was serious.)

Why? Because I cared. The subject mattered. My brain was locked in.

That’s the secret.

If your prospect gives a damn about what you’re saying—if they’re emotionally engaged—they’ll consume it, no matter how long it is.

And if they don’t?

You could hand them the Gospel in 3 bullet points, and they’ll still swipe past like it’s last week’s salad.

This long vs short debate goes way back. From direct mail days to Facebook ads to emails, it’s the same song on repeat.

But here’s what I’ve always lived by:

Your copy should be as long as it needs to be to move the reader off the damn fence.

Period.

You’re not writing content for the masses. You’re writing for the 10% who care enough to read, listen, or watch the whole thing—and maybe even buy.

So quit worrying about being short. Start focusing on being compelling.

And if you need a cheat code, just remember this little gem I keep bringing up like your grandma’s favorite casserole:

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

Nail that, and you can write a damn novel in your next email and still rake in sales.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

There’s a trap most entrepreneurs fall into.

It’s sexy. It’s celebrated. And it’s killing your freedom.

It’s called the hustle.

You know what I’m talking about: 16-hour days, inbox zero, “rise and grind” until your brain turns to guacamole. The whole GaryVee meets Red Bull meets mental breakdown routine.

And yeah, I used to be that guy too.

But let me ask you this:

What’s the point of “making it” if you never get to enjoy it?

Think about it. Most entrepreneurs start because they crave freedom. Freedom to do what they want, when they want, with whoever they damn well please.

Not so they can become the unpaid intern in their own business.

See, hustling can get you started—but it won’t get you free.

Eventually, the grind eats your relationships, your health, and your sanity alive. You’re too busy checking your Stripe dashboard to play with your kids. You start scheduling intimacy with your spouse between Zoom calls. (Not that I’ve done that. Cough.)

That’s why I made the shift.

From entrepreneur to business owner. From bucket-hauler to pipeline-builder. (If you’ve read Kiyosaki’s Cashflow Quadrant, you know the story.)

Here’s the difference:

The entrepreneur works like hell just to avoid having a boss.

The business owner builds a machine that works—without them being chained to it.

Because true freedom isn’t about working from anywhere. It’s about not needing to work at all.

You know what’s underrated? Peace of mind.

Getting paid while you play Scrabble on a rainy day in Mexico. Seeing surprise $7K drops into your account while your kids are off in gadget-land. Waking up not in a panic over leads, clients, fires, or Monday.

That’s the real flex.

Look, some people can hustle forever. The Grant Cardones and Gary Vees of the world—they’re wired for it. I’m not.

I need a system. A machine. A cake recipe that prints dollars without melting my brain.

Because hustle might build your business...

…but only systems keep you sane.

Ever find yourself jumping from one idea to the next, never finishing what you started? 

Today, we’re cutting through the clutter with Dr. Robert Glover, author of “No More Mr. Nice Guy.” Instead of spreading ourselves thin, we’ll learn how to stick to our goals and ignore the distractions. Dr. Glover will share easy-to-follow strategies to help us stay focused and finish what we begin, turning fleeting interests into real achievements. 

Tune in to transform the way you tackle your projects and plans!

This ain’t your typical rah-rah, manifest-your-dreams nonsense.

Garrett Gee, the guy who sold his app to Snapchat for $54 million and then took off on a world tour with nothing but a backpack and a mission, wrote something that hits different.

The Hacker Mindset is less about coding and more about rewiring your brain for speed, adaptability, and ruthless efficiency—you know, the traits every online entrepreneur needs, but most lack.

What I love about this book is how it punches the “I need more time” excuse right in the face. Garrett doesn’t have a secret productivity tool or a fancy MBA. What he has is a mindset—a hacker’s mindset—that makes him look at obstacles like bugs in the system.

And guess what?

He fixes them fast.

If you’re building an online business, juggling offers, testing funnels, or trying to create your own income engine from scratch, this book gives you the mental software update you didn’t know you needed.

Highly recommended for anyone who's tired of linear thinking and ready to start playing exponentially.

I’m the first step, but I scare many away.

Done right, I excite—done wrong, I delay.

I guide new folks and make things clear…

But bore them, and they disappear.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!