Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

You know that feeling when you look in the mirror and suddenly wish you could unsee what’s staring back at you?

Yeah, I’ve been there.

There was a time when I stood butt-naked in my living room (no one else was home, I swear), staring at my flabby self in horror. 

I had dreams of being confident, successful, and, let’s be real—someone women found attractive. But instead, I saw a guy who couldn’t even commit to a damn diet.

That moment of raw, gut-wrenching shame?

It changed my life.

See, most people think shame is a bad thing. Something to avoid. Something to bury deep inside while they numb themselves with Netflix and ice cream. But here’s the truth:

Shame is one of the most powerful catalysts for success.

It’s the fuel that forces you to wake up and say, “Enough is enough.” It’s the slap in the face that shoves you out of your comfort zone and into action.

Want proof? Look at your own life. When have you actually changed something? When you were comfortable? Or when you were so disgusted with yourself that you had no choice but to level up?

It’s the same in business.

Most people don’t buy products because they’re excited—they buy because they’re ashamed of where they are and desperate for a way out.

That’s why great marketing isn’t about hyping up benefits—it’s about holding up a mirror and making people see the pain they’ve been avoiding. Done right, this isn’t manipulation—it’s service. 

If someone is stuck in a cycle of failure, the greatest gift you can give them is the truth that shakes them awake.

But be warned: If you use shame to sell garbage, karma will eat you alive. I’ve seen it happen to marketers who milked shame for sales but delivered trash. They ended up banned, sued, and forced to disappear from the internet like ghosts.

So use this power wisely.

Shame can be a weapon that destroys—or a tool that builds something amazing.

The choice is yours.

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Ask anyone what their financial goal is, and 9 times out of 10, you’ll hear the magic number:

"$10,000 per month."

I used to think that was the golden ticket too. Back in the day, I even had a little notebook where I wrote, “I am making $100 per day on the internet quickly and easily.” That was my ultimate dream.

And guess what?

That’s exactly why it took me forever to move beyond it.

See, when you set a goal like $10K/month, you unknowingly trap yourself in a glass ceiling. It’s just “realistic” enough to feel achievable, but it’s not big enough to scare you into transformation.

And when you don’t hit it?

You feel like a failure. Your enthusiasm fades. The goal starts feeling impossible.

And when you do hit it?

You get bored.

You lose motivation because the goal itself wasn’t exciting—it was just survival wrapped in a nice round number.

That’s why most people stay stuck at mediocre income levels for years.

Real growth happens when you set goals that are so big you have no clue how to reach them. Goals that force you to rally resources, build skills, and surround yourself with bigger thinkers.

Instead of aiming for the moon and falling back to earth, shoot for the stars.

And while you’re at it—stop sharing your dreams with small-minded people.

Your friends and family? They only know the old you. They can’t see your future vision, so they’ll just pull you back into their reality. If they’ve never built a business or made real money online, why would they believe you can?

Simple rule:

Talk dreams with dreamers.

Hang out with winners, people who are already where you want to be. They won’t just encourage you—they’ll show you what’s possible and push you to level up.

So here’s your challenge:

The difference between staying stuck and exploding your success isn’t about working harder. It’s about thinking bigger.

Are you planning to build a profitable list down the road but find it hard to effectively communicate with your list? 

Well, you’re in luck because Greg Johnson is here to spill his top strategies to extract the most money from your list, and he’s got the results to prove it!

If you’re tired of sugar-coated, feel-good business advice that gets you nowhere, John Carlton’s “The Entrepreneur’s Guide to Getting Your Shit Together” is the slap in the face you need.

Carlton isn’t some armchair guru—he’s a battle-tested copywriting legend who’s made millions with his words. This book is a raw, no-BS guide to thinking like a real entrepreneur, making money on your terms, and cutting through the excuses that keep most people broke.

Expect brutal honesty, hilarious storytelling, and actionable wisdom that actually works—not the usual fluff about "manifesting success" or “finding your passion.”

If you want to start thinking (and selling) like a proven direct-response master, grab this book, read it, and start implementing.

Warning: If you’re easily offended, this book will punch you in the gut. But if you’re serious about getting ahead, you’ll thank Carlton later.

The more of me you have, 

the stronger you grow, 

but if I’m weak, 

your rank sinks low. 

What am I?

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