Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

There’s a dirty little truth in online marketing no one wants to admit.

Pretty pages don’t pay.

At least not in the beginning. And definitely not for 99% of us who aren't designing the next Apple homepage.

Back when I was just another caffeine-fueled wannabe marketer, I was obsessed with getting my pages “just right.” Spent hours debating font pairings like I was designing wedding invites.

And guess what?

No one cared.

People didn’t care about my “cool” buttons. They didn’t praise my color palette. Hell, some even laughed at how ugly my landing pages were.

But those ugly ducklings? They laid golden eggs.

One guy even asked me, “This… makes you money?”

Yup. And lots of it.

Why? Because while everyone else was tweaking their hex codes, I was obsessed with one thing—my message. The words. The pain points. The solutions.

Ugly worked because it put the spotlight where it belongs—on the offer and the prospect.

All those fancy-schmancy templates on Canva? Great for your Instagram feed. But if you’re building an affiliate funnel or an email capture page, simple beats sexy every time.

Just look at the biggest direct response offers. Same templates. Same headlines. Same boring designs for over a decade. Why? Because human psychology hasn’t changed.

That guy is trying to get his ex back? He doesn’t give a crap if your sales page is blue, green, or taupe. If your words speak to his pain and promise relief, he’s in.

So here’s your permission slip to stop pretending you’re Picasso.

Design later. Sell now.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Let me tell you something that took me way too long to figure out:

If you’re doing it all yourself, you’re doing it wrong.

There’s this badge of honor we wear in the early stages of our business. We grind. We hustle. We build everything from scratch and act like asking for help is a sin.

And it works—for a while.

You’ll hustle your way to six figures. You’ll claw your way to $250k. You’ll white-knuckle your way to burnout and back.

But there’s a hard ceiling for lone wolves. And that ceiling usually hovers somewhere between “I can’t sleep” and “I hate my life.”

What breaks that ceiling isn’t working harder. It’s working with people who are smarter than you in areas you suck at. It’s learning to rely on genius—even if it’s not yours.

Once I finally leaned into that? Life got... easier. Calmer. And a hell of a lot more profitable.

Here’s the kicker, though...

You can’t convince anyone else to do the same just by preaching it. Believe me, I’ve tried. Tried at parties. Tried with friends. Tried with family.

Fell on deaf ears every time.

You don’t tell people what's possible. You show them.

When they see your transformation, when they watch your stress melt and your business grow, they catch the bug. Quietly. Naturally. Like it’s contagious.

So if you’re wondering how to get to the next level—not just in business but in life—stop hoarding all the tasks. Stop pretending you’re a Swiss Army knife. And start being the visionary your business needs you to be.

The lone wolf might look cool… but he’s usually cold, hungry, and stuck in a cage of his own making.

In this special episode, Igor picks the brains of one of the online business’s biggest legends, Rich Schefren.

He is widely recognized as an Internet marketing pioneer and one of the world’s top experts on online business strategy. He is one of the most respected people in this whole industry, and is often referred to as “the guru of gurus”.

They discuss a wide range of exciting topics, including problem-solving skills, business strategies, journaling, parenting, work ethics, personal development, diminishing returns, the future of online business, and many more in between. One thing is certain: this is not an episode you want to miss!

This book has the ugliest title—and the most beautiful truth.

If you’ve ever sat through a webinar, nodded your head for 90 minutes straight, and then did nothing with what you learned… this book is for you.

It’s based on the legendary Sandler Sales System, and it flips everything you think you know about selling on its head. No more begging. No more convincing. No more acting like a needy little puppy desperate for approval.

Sandler turns you into the prize. You become the one qualifying your prospects, not the other way around.

Now, full warning: this book’s style is direct. Maybe even a little abrasive. But if you can get past the no-BS tone, what you’ll find is a repeatable, principled system that makes selling feel less like chasing and more like dancing. And trust me—when your prospects feel like they’re chasing you, you win.

If you're tired of hearing gurus scream “provide value” without telling you how to actually close the damn deal, this book will be your new favorite weapon.

I travel faster than email or post,

I’m what happy customers love to boast.

You can’t buy me, but you can earn me—

What am I that makes loyalty turn the key?

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