Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me paint a picture for you...

You're sitting at your desk, finally ready to crush your to-do list. You open your browser to get started, and BOOM—before your eyes even finish adjusting to the screen brightness, you're hit with 17 ads.

One’s trying to sell you socks that hug your feet like grandma. Another wants you to "change your life" with a 12-minute morning routine. And some poor soul’s throwing $5 a click into the Facebook void, begging you to buy a course on "how to build an audience."

Here’s the thing… no one gives a crap.

And it’s not personal. It’s brain science.

Your prospect is bombarded with 4,000 to 10,000 ads every single day. Their brain has gone full Gandalf—"You shall not pass!" So even if your ad was crafted by the ghost of David Ogilvy and sprinkled with unicorn dust, the odds are, it’s getting tuned out like elevator music in a dentist’s office.

So, what makes it through the mental spam filter?

One word: Story.

You can thank evolution for this one. Our brains are wired to ignore ads, but they’re addicted to stories. They crave them like my daughter craves her bedtime Cinderella fix. One minute she’s mid-meltdown, the next she’s curled up in bed whispering, “Tell me a story.”

We’re no different as adults. Work? Nah. Entertainment? Yes, please. And stories? That’s the most powerful kind of entertainment. They slip past our defenses and sink in deep.

That’s why if you’re serious about standing out in this noisy, overcrowded, hyper-competitive marketplace, you’ve got to stop sounding like a marketer and start sounding like a storyteller.

But here's the kicker: telling a story isn’t just about being cute or creative. It’s about positioning. Your story is what separates you from the 57 other folks selling the same "work from home" gig. It's what makes you memorable, relatable, and—dare I say it—human.

Your edge isn't in outsmarting the algorithm or outspending the competition.

Your edge is being the only one in the room telling a damn good story.

Because in a world where everyone’s shouting... the best story wins.

Discover the proven system one Spanish marketer used to dominate JVZoo for 10+ years—pulling in 5 and 6-figure monthly commissions without his own product, paid ads, or switching niches every month.

Now, he's revealing how everyday affiliates can copy his strategy to earn consistent, passive income using email.

Perfect for beginners who want predictable income and pros who want more consistency.

Let me hit you with a hard truth:

You’re not stuck because you don’t know what to do.
You’re stuck because you don’t believe it’ll actually work for you.

Yeah, I said it.

You could be following the same affiliate program, using the same tools, even copying the same funnels…
And still get left in the dust by someone with half your skills but 100% belief.

That’s the first mindset grenade I want to lob at your feet today:
Belief isn’t a “nice to have”—it’s your damn fuel tank.

If you're trying to build an online business while secretly thinking, "I’m not sure this is gonna work", you’re basically trying to win a war with one foot out the door.
You’ll quit before the breakthroughs. You’ll hide when it’s time to pitch.
You’ll dabble instead of dominate.

But belief alone doesn’t cut it.
You also need a clear goal.

Not the fluffy “I want to make money online” goal.
I’m talking real, down-to-the-decimal goals—goals you can reverse-engineer into daily, trackable actions.

Think:
"I want to get 10 new YouTube customers per day."
Now we’re talking.

You can calculate what that requires: how many views, how many ads, how much budget. That’s the kind of clarity that turns wishful thinkers into money-printing machines.

Now add this final piece: visualization.

Yeah, I know, it sounds like woo-woo garbage. Trust me, I used to hate that stuff too.
I grew up in post-Soviet Ukraine, where “visualization” meant hoping your neighbor wouldn’t steal your bread.

But once I understood the science behind it—how your brain literally starts filtering reality based on what you focus on—I was hooked.

It’s not magic.
It’s cognitive bias.

Whatever you focus on, you’ll start seeing more of.

Believe hard. Set smart goals. Visualize daily.

That’s the real triple threat.

So before you chase another shiny tactic or launch another campaign, ask yourself this:

If not, you’ve got some internal upgrades to make, my friend.

Did you know that an astounding 80% of sales require at least five follow-ups? It's a staggering statistic that reveals the untapped potential hiding in the art of follow-ups. 

Jon Weberg has a belief that almost no one does it right. Meaning that almost nobody follows up with their potential customers correctly. 

Tune in as Jon unveils his groundbreaking approach to revolutionizing your follow-up game. 

From mastering email strategies to unlocking the science behind timing and personalization, get ready to uncover the secrets that will elevate your sales success.

This ain't your typical “rah-rah” business book.

Ben Horowitz doesn’t sugarcoat the grind. He doesn’t serve you feel-good fluff about waking up at 5 AM and journaling your way to millions.

Instead, he gives it to you straight—what it actually feels like to be in the trenches, making brutal decisions, firing friends, facing failure, and fighting for your business when the dream turns into a dumpster fire.

If you're building something and wondering, “Why the hell is this so hard?”—this book will slap you in the face and say, “Because it’s supposed to be.”

Horowitz talks about stuff most business books dodge:
– How to lead when you’re scared out of your mind
– What to do when there are no good options
– Why being a CEO is less about vision and more about not losing your damn mind

It’s part war journal, part therapy session, and 100% real.

Read it if: You’re building a business, making tough calls, or feel like everyone else has it figured out but you. Spoiler: They don’t. And this book proves it.

You track me from ad to close,

Then use my data to diagnose.

Your leads, your costs, your ROI—

Without me, you shoot blind. Oh my!

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!