Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

I figured out something about myself years ago: goals don’t move me, but consequences do. So whenever I’m stuck, I flip the picture. I look at the upside-down, the version of my life that happens if I don’t act.

That’s exactly what pushed me when I was deciding whether to leave Canada. I didn’t daydream about better weather or lower taxes. I grabbed a napkin and wrote down what staying would cost me over the next ten years in taxes. The number hit like a slap: over $500,000 gone. I remember saying, “Wow, I didn’t realize it was that much.” Suddenly, the decision wasn’t philosophical — it became a financial survival.

Then I thought about the health side. A friend once told me men in North America tend to get cancer between 40 and 50. I couldn’t unhear it. So I pictured myself at 45, sick, wondering why I didn’t move somewhere with cleaner food and fewer hormones in everything. That image did more to push me than any “stay motivated” tip ever could.

And the kids? That sealed it. Watching my neighbor’s daughters drift through life with zero urgency scared me more than any tax bill. Smart parents, great environment, yet the girls weren’t ready for anything. I thought, “If my kids grow up like that, I’ll never forgive myself.” That fear connected the whole picture: money, health, future — all pointing in the same direction.

Here’s the truth: external motivation fades fast. The upside-down sticks because it forces clarity. When you can vividly see the cost of staying the same, moving becomes the only sane option.

If you’ve ever sent traffic, made a sale, and got… nothing but a small commission, this walkthrough will click immediately.

You’ll see exactly how to:

It’s simple, it’s visual, and it will make you say: “Okay… NOW I get it.”

Watch it while it’s still up.

Most people think the problem is discipline. It’s not. The real problem is believing you should operate like a machine when your life runs like a heartbeat full of spikes, dips, and chaos.

I was talking to an IT guy who spent six months coding something ChatGPT spits out in seconds. He still insisted humans outperform AI “because of creativity.” Meanwhile, the proof was on the screen, and he refused to look at it. That’s when it clicked: we’re not unreliable because we’re lazy — we’re unreliable because we’re human.

And here’s the part no one wants to admit: if your results depend on your best days, your business is already on fire, you just haven’t smelled the smoke yet. Systems are what save you when you’re tired, bored, overwhelmed, or distracted. They carry the weight when you can’t.

Just like having a runway, a good system gives you weeks — sometimes months — of cushion. Bad weeks stop being catastrophes and start being data points. You stop fearing a slump because a slump no longer decides your future.

So here’s the truth bomb: strength is overrated; systems win. 

Most people stumble into online marketing. Paul Ace sang his way into it — literally. The wild part? His first big breakthrough wasn’t digital at all. It was when he stacked his wedding-singer offer so hard he started charging £2,000 a day while five-person bands charged £1,200. That’s the moment he realized the real game wasn’t talent — it was positioning.

Then he applied the same thinking everywhere: bridesmaid dresses, coaching businesses, eight-figure companies. One idea kept repeating, and the opportunity matters more than the skill set. And Paul shows how most people trap themselves by clinging to “what they know” instead of upgrading the playing field they’re on.

If you want to hear how a drummer turned wedding singer, then turned marketer, built leverage in industries that didn’t even know they needed it, this episode is worth your next commute.

Listen in as this episode rewires your pricing brain.

If you’ve ever said, “One day, I want to sell my business for a boatload of cash,” but your business looks more like a roller coaster run by caffeinated squirrels …this book is your wake-up call.

Built to Sell is the story of a business owner who discovers—painfully—that his “successful” business is actually worth nothing because it depends entirely on him. (If that stings a little, good. It stung me the first time, too.)

Warrillow walks you through how to turn a chaotic, owner-dependent hustle into a scalable, sellable machine—without making you feel like you need an MBA or a therapist to understand it.

In short, this book doesn’t just teach you how to sell a business; it teaches you how to stop being your business’s employee.

Do yourself a favor—read it.

I’m not cash, but I buy you trust;
I grow by showing up, or die by rust.
You earn me with honesty, lose with a lie;
Without me, every funnel runs dry.

What am I?

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