Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Someone asked me where I’d start if I were training them on their very first promo today.

Here’s the truth. I wouldn’t ask what software you own. I wouldn’t ask how pretty your pages are. I’d ask one thing first: are you comfortable being seen?

If the answer is no, that’s fine. You start with email. You write and invite people to a webinar the product owner already built, or you send them straight to a sales page. And you do it for seven days straight. Same offer, different frame every day. Sometimes, once a day, sometimes twice. You keep reframing until something hits.

Most people stop too early. They try one angle, it flops, and they assume the offer’s broken. It’s not. The frame is.

Now, if you are comfortable with video, the game changes. Not because video is magic, but because it removes friction. Instead of writing a 500-word email, you say it into a camera. Face or screen, doesn’t matter. You turn your emails into short videos and send people to a simple page.

And when I say simple, I mean ugly-simple.

Every page I use still has three things: a title, a video, and a button. That’s it. No fancy design or backgrounds. I tried all that stuff, and it took forever and never converted better.

When I’m promoting high-ticket offers—$1,000, $2,000, $5,000—it’s almost always through a webinar. Cheap products don’t need that. Expensive ones do. Different price, different path.

This whole setup has a name. Frank Kern called it the triangle of trust. Email → page→  video→ offer. Multiple media, one controlled frame. And that can be the difference between 1% conversions and 20%.

Most beginners think they need better tools; they don’t. They need repetition and restraint.

The first promo isn’t about being clever. It’s about staying in the game long enough for one frame to finally convert.

If you haven't done that yet, make sure you catch up on this training today before it’s pulled down. The training breaks down the pure mechanics behind turning cold traffic into consistent affiliate commissions.

I'll walk you through the three core pillars: where the traffic comes from, how the campaigns are structured, and how the emails do the selling — without guesswork, hype, or unnecessary layers.

The immediate takeaway is a new level of clarity on:

• Where money is leaking in your current setup
• Which adjustments create lift without rebuilding everything
• What can be copied and deployed right away

The walkthrough focuses on the core system my business still runs on, reduced to the parts that directly affect revenue.

If you want to move from guesswork to a reliable, mechanical understanding of affiliate conversions, you need to see this now.

My daughter, Erica, walked onto this small local stage. There were bright lights, loud music, and she was just a kid doing something brave in front of a bunch of strangers. Watching her, I felt something great in my chest that I hadn’t felt even from getting sales in a long time.

She got first place in one category and third in another. But instead of being proud, she was frustrated.

That made me stop and think.

When we got in the car, she took it personally. To her, getting third meant someone else was better. I recognized that feeling because I used to think the same way for years.

I remembered a school basketball game. I was sitting on the bench while Max was scoring like crazy; eighteen points, assists, and rebounds. I didn’t think he was talented. I just thought, I don’t belong here. I felt embarrassed and invisible.

So I did what a lot of insecure kids do. I looked for a different way to measure myself.

School became my escape. I went for straight A’s in math, history, whatever I could. I needed proof that I mattered somewhere. Winning felt safe. Losing felt like everyone could see I wasn’t good enough. That way of thinking pushed me forward, but it also messed me up.

So with Erica, I decided to do things differently.

We didn’t focus on trophies. Instead, we discussed what truly matters: stepping on stage, executing your practice, staying composed, and taking risks. That’s genuine success, regardless of whether you receive a ribbon for it.

Art is subjective. Business is too, even if everyone pretends it’s just about numbers. One judge, one buyer, one email that flops—none of that decides who you are unless you let it.

Twenty-four minutes later, we were home. We celebrated with some chicken nuggets and read some Dr. Seuss. She went to sleep smiling, not comparing herself to anyone else.

That meant more to me than any first place ever could.

So here’s the tough question: What scoreboard are you still letting decide your worth? And what would happen if you stopped playing by those rules?

I’ve got Andrew Fox on the show in the episode, and yes—he owns the yacht, the Ferraris, the McLaren. He’s been in this game since 1999, but that’s not why you should listen.

What matters is what he figured out early, before the lifestyle photos were even a thing.

Andrew was broke, working for $5 an hour, buying marketing tapes as a Christmas present. What clicked for him wasn’t traffic or copy tricks. It was this: build a list, but more importantly, build a buyer list. People who’ve already trusted you with their money once will do it again.

He breaks down how a $1 trial, a simple email, and consistent follow-up turned into recurring income—and why writing one good email to 10,000 people beats writing ten emails to 1,000.

If you’re tired of grinding more hours for tiny gains, this episode will mess with how you think about leverage, time, and what actually compounds.

Most marketing books promise hacks; this one tells you the uncomfortable truth.

Jon Steel was the thinking brain behind some of the most iconic ad campaigns ever created, and in this book, he doesn’t teach you how to “write better headlines.” He teaches you how to think like the market.

Steel shows you why most ads fail; not because the copy is bad, but because the strategy is lazy. Because the marketer didn’t do the one thing that actually matters:

Understand what people already believe.

If you’ve ever wondered why some promos feel magnetic while others feel invisible… this book quietly answers that question.

It’ll mess with how you frame offers, position products, and write emails that don’t sound like emails

The more you test me, the clearer I become.
Ignore me, and I stay invisible.
I’m not traffic.
I’m not copy.
But I decide whether both work.

What am I?

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