Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

A few years back, I ran what I thought was going to be my best promotion ever.
Perfect offer.
Killer bonuses.
Emails that sang like Sinatra.

And yet… it tanked.

I couldn’t understand it.
The traffic was solid. The copy was sharp. I even had testimonials from people who basically said, “Igor, you changed my life!”

Then I realized where I blew it — I mentioned my bonus too soon.

See, I got so excited about it that I teased it in the first email.
I thought I was building hype.
But what I was really doing was leaking energy before the pitch even started.

It’s like showing someone the fireworks finale while it’s still daylight. You ruin the show before it begins.

That’s when I remembered something Dan Kennedy said that punched me right in the ego:

“The difference between salad and garbage is timing.”

And man, that hit home.

Because the truth is — your offer can be gold, your copy can be silk, but if your timing sucks, it’s all garbage.

Marketing is a performance.
You’ve got to build tension. Create curiosity. Make them want the offer before you ever reveal what sweetens it.

When you drop your bonus after the offer — right when your audience’s dopamine is peaking — it’s like lighting the fireworks at midnight. The crowd roars, the sky explodes, and your conversions do too.

So if you’ve ever wondered why your “amazing bonuses” don’t move the needle…
It’s probably not your bonuses.
It’s your timing.

You’ve seen AI write, draw, and talk. Now you’ll see it earn.

That’s what Manus does — it finds the niches already proven to pay, builds the pages, writes the follow-ups, and then runs the whole system 24/7, turning clicks into commissions.

This Wednesday, October 29th, at 12 PM EST, we’re pulling back the curtain in a private VIP session. You’ll watch Manus go from a blank screen to a live, money-ready system right in front of you.

Don’t miss this start-to-finish demo that proves how simple online income becomes when AI finally does the heavy lifting.

Ever wake up and feel like your motivation’s been kidnapped?
Like, one day you’re unstoppable — the next, you’d rather scroll memes than move mountains?

Here’s the ugly truth: it’s not laziness.
It’s a lack of enthusiasm.

And I don’t mean the “rah-rah” fake energy you see at self-help seminars.
I mean real, fire-in-your-belly, can’t-wait-to-get-out-of-bed energy.

See, the word enthusiasm literally comes from the Greek for “possessed by a god.”
Meaning — it’s not something you do. It’s something that takes over you.

The question is, how do you get possessed like that?

Simple. You build the kind of life that fuels it.
And that starts with three things:

1. Your Environment.
Hang around energy vampires, and they’ll suck you dry faster than Monday morning Zoom calls.
But surround yourself with people who dream bigger than you — and you’ll catch their fire.
Contagious ambition is real. Find people who light you up, not people who drain your battery.

2. Clarity of Purpose.
When you know exactly what you want, enthusiasm becomes automatic.
You don’t need to “motivate” yourself when your goal is crystal clear.
Your brain just goes: “Okay, let’s move.”
The clearer your mission, the faster your engine revs.

3. Accountability.
If nobody’s watching, it’s easy to slack off.
But when your goals are tied to something (or someone) you deeply care about — your kids, your freedom, your future — quitting isn’t an option.
You move because you must.

So if you’ve been feeling flat lately, don’t beat yourself up.
Just check your environment, your clarity, and your accountability string.
One of them’s probably loose.

Tighten it — and watch your energy explode.

Because enthusiasm isn’t a mood.
It’s a setup.

In this episode, marketing pioneer Ken McCarthy — one of the original minds behind internet marketing and a lifelong champion of small business — shares a masterclass in resilience, communication, and critical thinking.

He explores how bold action, fast communication, and fearless content creation can help entrepreneurs rise above the noise, especially in times of chaos and uncertainty. With decades of experience challenging the status quo, Ken breaks down why speed and courage often matter more than perfection — and how the simple act of publishing your ideas can spark transformation in both business and society.

This isn’t just a talk about marketing — it’s a call to arms for thinkers, creators, and business owners who refuse to stay silent when the world needs truth and leadership most.

If you’re ready to see what happens when bold thinking meets bold doing… tune in.

If you’ve ever scrolled through social media and wondered how everyone suddenly became a millionaire, influencer, or “crypto genius” overnight… this book is your reality check.

Symeon Brown rips the filter right off the “hustle culture” we’ve all been sold. He dives deep into the world of fake gurus, self-made millionaires who aren’t really self-made, and the dark side of the “get rich quick” mindset that’s taken over the internet.

But here’s why this book matters — it’s not just a takedown. It’s a mirror.
Because while it’s easy to laugh at the scammers, Brown forces you to ask: where do I draw the line between ambition and delusion?

This book will make you rethink what success really looks like, how authenticity fits into modern entrepreneurship, and whether the dream you’re chasing is truly yours… or just a repackaged illusion from someone’s marketing funnel.

Fair warning: this isn’t a cozy bedtime read. It’s an uncomfortable wake-up call — and that’s exactly why it belongs on your shelf.

I don’t fight head-on,

yet I win the game.

I attack from the side,

but victory’s the same.

What am I?

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