Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I used to think I was being productive…

I had the tabs open.
CRM dashboards, automation builders, AI copy tools.
I looked busy. I felt smart.

But let me be real with you: I was broke.

See, tech has this sneaky way of making you feel like a boss while quietly keeping you in employee mode.
You’re tweaking funnels, tagging leads, splitting hairs on email triggers—meanwhile, your bank account’s practicing intermittent fasting.

Sound familiar?

Technology is the best excuse ever invented to avoid doing actual work.

I see it all the time. Someone will spend 50 hours mastering their autoresponder segmentation tree. He can push a lead forward, backward, sideways—and maybe even spiritually ascend it to CRM nirvana.

But what he can’t do?
Close a sale.
Make an offer.
Get traffic.
Write a damn email that moves people.

I fell into the same trap.

I spent weeks learning HTML.
I fiddled with WordPress themes like a broke tech monk on a vision quest.
Video editing? Yup, I became the Spielberg of 3-view YouTube videos.
But none of it put cash in my pocket.

What did?
Learning how to persuade.
Learning how to write an offer.
Learning how to sell.

Because while the tech bro’s busy coding his next Frankenstein funnel, the savvy marketer is out there making money with a Google Doc and a PayPal link.

Here's what most folks don’t get:

You can hire someone for $10 an hour to do the tech.
But nobody’s gonna build your list, craft your message, or sell your offer—except you.

And tech? It changes. CRMs evolve. Pixels get pixel-ier. But persuasion? Influence? Communication? That stuff is evergreen.

So before you dive into another 8-hour ClickFunnels binge…

Ask yourself this:
Are you building a business?
Or are you just cosplaying as one?

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

You’ve been lied to.

They told you marketing is about “adding value.”
That if you just educate, inspire, and sprinkle in enough free tips, people will magically come knocking.

Wrong.

The real game?
Every single email you send is a prom0ti0n. Or it should be.

Even when it’s dressed up as a helpful guide or a friendly update, if it’s not pointing somewhere—towards a link, an offer, or a call to action—you’re just giving free labor to the internet gods.

And that’s not noble.
It’s broke behavior.

Let me give it to you straight:
People don’t take action unless you ask them to.
And if you’re too timid to pitch in your emails, you’re not “being authentic.”
You’re avoiding rejection.

See, this is a mindset trap.
We convince ourselves we’re “nurturing” our list.
Building rapport.
Warming ‘em up.

And then we wonder why the list is colder than a Siberian snowman in January.

Now here’s the shift:
Your audience WANTS to be sold to.
Not spammed—sold.
With intention, enthusiasm, and clarity.

Turn your campaigns into events.
Make them exciting. Anticipated. Unmissable.
Because if your offer feels like a party, people will RSVP with their credit cards.

So the next time you think, “I’ll just send something valuable, no pitch today…”
Ask yourself:
Am I trying to serve my audience—or hide from them?

The answer could be the difference between growing your income…
Or just growing your unsubscribe rate.

What if the fastest path to authority isn’t years of experience, but the willingness to ship what others are too afraid to publish? 

In this episode, Meet Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted.

We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his “Belief Shifting Emails” that rewire subscriber brains.

Plus, the truth about AI copywriting that most experts won’t reveal, and how Csaba leverages it without losing his human edge.

This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let’s go.

If your brain feels like it’s got a permanent subscription to worry, this book is your unsubscribe button.

In Beyond Anxiety, Martha Beck doesn’t give you the usual “breathe and visualize a beach” nonsense. Nope. She takes a flamethrower to the root of anxiety—and helps you rewire your mind with some beautifully rebellious wisdom.

She blends neuroscience, life coaching, and a bit of mysticism into a guide that’s not only powerful—but actually fun to read. Think of it as therapy for entrepreneurs who don’t have time for therapy.

Why am I recommending this?

Because if you’re building a business, trying to become financially independent, or simply trying not to lose your mind in the process, anxiety will show up. And Beyond Anxiety is like having Martha whisper in your ear, “You’re not crazy—you’re just evolving.”

Read it. Highlight it. Keep it next to your laptop.
Because when your heart races and your inbox is full and your launch bombs, this book will remind you who the hell you are.

I’m not a diary, yet I tell your tale,

In niches and hooks, I rarely fail.

Some write me for fun, others for gold,

But without consistency, I quickly grow cold.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!