You are receiving this newsletter because you are already on our email list, having requested a copy of one of our resources. If, for any reason, you don't want to get this free email newsletter, reply with the words “opt out.”

Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I walked into a Lexus dealership already assuming I’d get scammed, which is what makes this story funny and annoying at the same time. I wasn’t wide-eyed. I wasn’t hopeful. I came in expecting the dance.

Still didn’t help.

I spent close to three hours negotiating a lease. Three hours of smiling, recalculating numbers, disappearing managers, and prices that somehow shifted without anyone touching them. The salesperson was genuinely nice. His name was Archie. That’s part of the mechanism, because friendliness lowers resistance faster than pressure ever could.

Eventually, we land on a number I can live with, not because it’s great but because my patience ran out. That’s when they walk me into the finance office, which feels suspiciously like the “next page” of a checkout funnel.

A different person with an even softer voice. And suddenly the upsells begin.

Gap insurance. Protection packages. Add-ons framed as “smart,” “responsible,” and “something most people choose.” Another $100 to $200 a month if I say yes a few times too many. If you’ve ever sold anything online, you already recognize this flow, because it’s the exact same logic as an email marketing upsell sequence.

You already bought the main thing, so now you’re warm. Now you’re trusting. Now it’s time to increase lifetime value.

Here’s the difference. When I use upsells in my business, people call it manipulation. When Lexus does it, people call it standard procedure.

The moment she started stacking offers, I canceled the deal and asked for my $1,000 deposit back. No debate. No drama. That’s when panic set in. She leaves the room, and Archie rushes back in, closes the door, and explains something that stuck with me.

He tells me her entire job is to upsell me as aggressively as possible and that I should ignore everything she says.

Let that sink in.

We tolerate upsells everywhere except online, even though the mechanics are identical.

Every industry monetizes attention, trust, and timing. Some just dress it up better and benefit from decades of normalization. You don’t get to avoid judgment by choosing a “respectable” lane. You only choose whether the judgment comes with freedom or boredom.

The internet is drowning in complexity right now.

Everyone's building massive sales funnels, creating endless content, managing social media accounts, dealing with customer support. The list never ends.

Steve Clayton and Aidan Booth took the opposite approach - they stripped everything down to one webpage and three clicks. That's the entire system.

The system doesn’t rely on AI and requires no selling or product creation…

Just a simple webpage that generates $2,145 per day.

Thursday at 2 PM EST, we’re breaking down exactly how this works in a live session. 

You'll see the simple webpage, learn how to carbon copy it, plus see how it can generate $7K in 7 days.

There's a strict 200 seat limit and we’re expecting a full house

Most people think selling is about the product, which is why they keep polishing features, stacking bonuses, and explaining themselves into a hole. They assume better logic will force better decisions.

That’s not how decisions work.

People don’t buy because something makes sense. They buy when a decision feels safe to make and easy to live with afterward. If that emotional part isn’t handled, no amount of proof will save you.

Here’s what’s really going on. Most people don’t trust themselves anymore. They’ve been burned, distracted, overwhelmed, and trained to second-guess every move. So when it’s time to decide, the fear isn’t about the offer. It’s about regret.

That’s why pushing harder backfires. Enthusiasm turns into pressure, and pressure makes people defensive. Calm certainty does the opposite because it gives them space to arrive at the decision on their own terms.

The mistake is trying to convince. Convincing assumes resistance. Guidance assumes capability.

Sometimes, the most powerful thing you can do is say less at the right moment and let the person fill in the gaps themselves. When they do that, the decision becomes theirs, not yours, and ownership changes everything.

So stop selling the thing. Help people feel confident choosing. When someone trusts their own judgment again, the sale stops feeling risky, and that’s when decisions actually stick.

If you’ve been staring at your email list thinking it’s too small to matter, this episode will probably annoy you in the best way. I sat down with Marc Mawhinney, and he calmly dismantled the idea that you need massive volume to make real money online.

Marc runs a list of roughly 4,000 subscribers and used it to generate around $100,000 a year by selling solo ads the right way. One partner at a time, flat fees, and clear boundaries that protect both his list and his sanity.

We talked about why he emails daily, how that actually lowers unsubscribe rates, and how different people on the same list wake up and pay attention at different times. That part alone will change how you think about promotions.

What I liked most was the predictability. Knowing roughly what you’ll make each day beats chasing spikes that never repeat.

If you want proof that simplicity scales when trust is intact, this episode is worth your time.

This book hit me years ago because it stripped negotiation of theatrics and exposed how badly people chase approval when money is involved. Jim Camp doesn’t teach you how to “win.” He teaches you how to stop losing leverage by needing a yes.

What stuck with me is how often desperation hides behind politeness, and how much power you regain the moment you’re willing to walk away calmly. That lesson shows up everywhere, from sales calls to car dealerships to conversations with yourself.

Read it slowly. It changes how you hear the word no, and once that happens, you don’t negotiate the same way again.

I grow quietly while you sleep,
but only if you feed me while awake.
Neglect me, and time works against you.
Nurture me, and time becomes your partner.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!