Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • How I Outsourced My Brain's UFC Match

  • What’s $3.99 Worth to You?

  • Courage Comes After You Pee Your Pants

  • What Doesn’t Kill You Makes You Rich With Patrick Stiles

  • “Buy Back Your Time” by Dan Martell

FROM MY WORLD

How I Outsourced My Brain's UFC Match

Ever feel like your brain is caught in a UFC fight with itself?

One side screaming “Yes!”
The other yelling, “Hell no!”
And you, stuck in the middle like a referee without a whistle?

That was me the other day. Torn about whether to bring in a consultant to solve some long-standing business headaches. It wasn’t a clear yes. But it wasn’t a no either. It was… that dreadful purgatory of “maybe.”

And you know how that goes—"maybe" turns into mental clutter.
Then mental clutter turns into Netflix binges and way too many late-night snacks.
(Yes, even we list builders aren’t immune to Pringles therapy.)

But then I had an idea.

I asked ChatGPT to play therapist.
I said, “Help me decide—but don’t lecture me. Ask me questions. Multiple choice style.”
Just five. That’s it.
Five questions later—BOOM.
The clouds parted. The doubt vanished.
I knew it was a solid, unapologetic “NO.”

I emailed the guy immediately. Kept the relationship clean. Walked away with clarity AND peace of mind.

This wasn’t a one-time miracle either.

I’ve been using this “interrogation method” for everything:

  • Making product decisions

  • Writing tricky emails (especially when someone really pisses me off)

  • Reframing arguments

  • Legal stuff (hello, Bulgaria!)

  • Translation

  • Content creation

  • Crafting the perfect “hell no” without burning bridges

Pre-ChatGPT Igor?
He’d stew over a tough email for HOURS, then still end up refunding the guy just to make the headache go away.
Today? I give the prompt, review the draft, and send it with full confidence.

What’s wild is how much of your mental bandwidth this frees up.
Stuff that would eat at you for days—gone in minutes.
All because I outsourced my mental clutter to a glorified AI butler.

Moral of the story?

If you’re still dragging your feet on decisions…
If you’re walking around with an unresolved “maybe” weighing down your chest like a sack of bricks…
Try the five-question drill.
You might just gain back weeks of your life—and your sanity.

MY GIFT FOR YOU

What’s $3.99 Worth to You?

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

MINDSET MAKEOVER

Courage Comes After You Pee Your Pants 

Let’s be real…

If you’re waiting for courage to magically show up before you act?
You’re gonna be waiting a long time. Like… forever kind of long.

That’s the cruel little trick life plays on us.

See, most people think action starts with confidence.
That you need to “feel ready” before launching your first product, sending that awkward sales email, or hopping on a call with someone who could crush you with one word.

But here’s the truth:
Courage doesn’t come before the leap. It shows up AFTER.

It’s like jumping out of a plane.
Your knees are shaking. Your stomach’s doing backflips.
And the second you leap—boom—something kicks in.
You’re not thinking anymore. You’re flying.
You’re doing the damn thing.

Fear? Still there.
But it’s in the backseat now.
You’re in control.

This shift changes everything.

Because waiting to feel “ready” is just procrastination in fancy clothes.
And the self-help world? It feeds you that garbage all day long.
“Just align your chakras and your courage will rise…”
Yeah, okay. Try that next time you’re about to cold email someone with 100K followers.

Look, even the high-achievers, the overachievers—the ones who seem fearless?
They’re not.
They just got good at acting despite the fear.
They know the secret:

Feel the fear.
Do it anyway.
Courage will catch up later.

It’s like in Indiana Jones and the Last Crusade, when Indy takes that step into the abyss… only to find solid ground appear after the leap.

That’s entrepreneurship.
That’s marketing.
That’s life.

You don’t build the parachute first.
You jump—and build on the way down.

So whether it’s your first email, your first funnel, your first pitch—whatever’s making your palms sweat…
Don’t wait for the fear to go away.
Move with it.

Because if you’re not scared, it probably doesn’t matter.

And if it matters, it’s gonna scare you.
Do it anyway.

FOR YOUR LISTENING PLEASURE

What Doesn’t Kill You Makes You Rich With Patrick Stiles

Have you ever wondered how a turbulent past can lead to a transformative future? 

In this episode, I’m thrilled to welcome Patrick Stiles, the founder and CEO of “Vidalytics”, a revolutionary video hosting and analytics platform. Tune in as Patrick shares his inspiring story of reinvention, valuable lessons from failure, and insights into the current state of video marketing. 

From debunking myths about VSL lengths to strategies for optimizing video funnels, this conversation will leave you inspired to rethink your approach to video and life itself.

CURATED READS

“Buy Back Your Time” by Dan Martell

Ever felt like you’re working 12-hour days… but still getting nowhere?

Yeah, welcome to the grind trap.
And Dan Martell? He’s here to slap you out of it.

In Buy Back Your Time, Dan doesn’t just talk productivity. He talks liberation.
This book is a roadmap for entrepreneurs who are buried in the crap they shouldn’t be doing.
The kind of stuff that sucks your soul dry and kills your dreams with a smile.

He flips the script on how to grow a business—not by doing more, but by buying back your time, piece by piece.
It’s not theory either. Dan’s built and sold multiple companies using this method, and his stories hit hard.

You’ll learn how to:

  • Identify time-draining tasks you should’ve ditched months ago

  • Create systems that work without you (finally)

  • Hire and delegate in a way that actually grows your business

This book should come with a warning label:
“May cause sudden life upgrades and dangerous levels of clarity.”

If you’re scaling your business and feeling stuck, this is your manual.
Go grab it. Highlight it. Tattoo it on your calendar.

RIDDLE ME THIS

Can You Crack The Code?

I’m not a start, I’m not an end,

But motion builds me, my power’s your friend.

I don’t work in bursts; I thrive on flow.

Push me once, and watch me go.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

I don’t shout, but I’m always heard, I show up wrapped in every word. I sell without trying, I charm with flair, I make strangers click from who-knows-where. What am I?

The answer is: Copywriting

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