Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • How I Turned "I'm Too Late" Into My #1 Advantage

  • Stop Second-Guessing Your Money Moves — Build the Confidence to Grow Past $200K

  • How to Spot the Real Decision-Maker In Your Life? 

  • The Neuroscience of Persuasive Copy with Csaba Borzási

  • “Profit First” by Mike Michalowicz

FROM MY WORLD

How I Turned "I'm Too Late" Into My #1 Advantage

Confession time.

For years, I lived with this nagging, annoying, borderline toxic thought:

“You’re late. You missed the boat. Everyone else already got there before you.”

It haunted me. Every time I thought about launching a campaign, writing an email, or starting a project… that voice whispered, “Too late, Igor. Somebody already did it better.”

Now, most people would let that fear paralyze them. They’d sit on their idea until it collected dust. They’d convince themselves there’s no point in even trying.

But me? I let that fear fuel my speed.

Instead of freezing, I overcompensated. I’d execute so fast it would make other marketers dizzy. I didn’t polish, I didn’t overthink, I didn’t obsess about details. I just shipped.

And here’s the twist—most of the time, even my “ugly” work made money. Why? Half-baked action outperforms fully-baked hesitation. A sloppy campaign in motion will crush a flawless idea stuck in your brain.

Turns out, that constant paranoia of being late wasn’t a curse—it was my secret weapon.

It forced me to move faster than my competition. To fail faster, learn faster, and ultimately win faster.

So next time you catch yourself thinking, “Crap, I’m already behind…” don’t use that as an excuse to quit. Flip it. Use it as fuel. Sprint past the overthinkers.

Because here’s the truth: you’re not late.
You’re just one fast move away from changing everything.

MY GIFT FOR YOU

Stop Second-Guessing Your Money Moves — Build the Confidence to Grow Past $200K

You don’t need another funnel hack or traffic trick. What’s really holding you back is hesitation — overthinking decisions, saying yes to the wrong opportunities, and missing the right ones.

That’s what we’ll reprogram in the Money Magnetics Workshop two live Weekends where you’ll strip out the hesitation and install the decision-making framework top earners use to grow past $200K+ without burning out or chasing shiny objects.

Register by Thursday, Oct 2nd, 11:59 PM PST to unlock the full VIP package (hot seats, mastermind, support) free with your pass.

MINDSET MAKEOVER

How to Spot the Real Decision-Maker In Your Life? 

Want to hear something unsettling?

You’re not really making decisions.
Your beliefs are.

Every time you stall, hesitate, or pass on an opportunity, it’s not logic making the call — it’s the quiet voice of a belief you didn’t even know you had.

  • “I’m not ready yet.”

  • “This probably won’t work for me.”

  • “People like me don’t succeed at that.”

Sound familiar?

The truth is, our beliefs act like invisible software in the background, running the show. And unless you challenge them, they’ll keep running the same outdated program.

But here’s the kicker: beliefs can be shifted. Just like marketers use copy to flip a reader’s perspective, you can do the same with your own mind.

Ask yourself:

  • What belief is keeping me stuck right now?

  • Is that belief actually true… or just something I’ve rehearsed for years?

  • What new belief would serve me better?

This isn’t fluffy “positive thinking.” It’s rewiring your operating system. Because the second your beliefs shift, your actions follow. And when your actions change, so do your results.

Want proof? Look at anyone who’s transformed their life or business. They didn’t just work harder — they believed something new about what was possible.

So here’s your challenge: find one limiting belief that’s been steering your life in circles. Call it out. Replace it. Then act as if the new belief is true.

Because at the end of the day, your beliefs aren’t just shaping your mindset — they’re shaping your entire future.

FOR YOUR LISTENING PLEASURE

The Neuroscience of Persuasive Copy with Csaba Borzási

What if authority wasn’t about stacking up years of credentials… but about having the guts to put work into the world that everyone else is too scared to release?

In this episode, you’ll hear the story of Csaba Borzási, the copywriter who went from student to sought-after expert by dissecting legendary sales letters and openly teaching what he discovered—proving once and for all that authority isn’t handed down, it’s taken.

We unpack how daily sales letter breakdowns built his credibility, why he scrapped most of his lead magnets in favor of a single book that filters the right people, and the fascinating neuroscience behind “Belief Shifting Emails” that can literally rewire your subscribers’ brains.

You’ll also hear the unfiltered truth about AI copywriting—what it’s great for, where it fails, and how to use it without sounding like a robot in your readers’ inbox.

If you’ve ever wondered how to build trust, authority, and influence faster… this episode may just flip your whole perspective.

Hit play.

CURATED READS

“Profit First” by Mike Michalowicz

Want the truth about most entrepreneurs? They’re running businesses that barely pay them.

Not because their business doesn’t make money… but because they spend it faster than it comes in.

If you’ve ever wondered how it’s possible to hit six figures (or even seven) and still feel like you’re drowning financially, this book is your wake-up call.

Mike Michalowicz flips the whole accounting formula on its head. Instead of:
Sales – Expenses = Profit (aka the reason most businesses are barely scraping by)…

He makes you run your business like this:
Sales – Profit = Expenses.

It’s simple. It’s radical. And it forces you to build a business that actually pays you first, instead of waiting for scraps at the end of the month.

No more “I’ll take profit later.” No more martyrdom disguised as entrepreneurship. You set aside profit from Day 1, and then magically (well, not really magic—discipline) you learn to run your business on what’s left.

This book isn’t just about money—it’s about peace of mind. It’s about finally running your business like the asset it’s supposed to be, not a needy monster that devours every dollar you make.

If you’ve ever caught yourself saying, “I just need to make more money”… stop.
Read this book first.

RIDDLE ME THIS

Can You Crack The Code?

I arrive piece by piece, never all at once.

Too soon, and I'm overwhelmed. Too late, and I’m ignored.

But hit just the right rhythm, and I turn strangers into loyal friends.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

I rise when your words sparkle, I fall when they flop. Your list knows me well, For I decide if they click or stop. What am I?

The answer is: CTR — Click-Through Rate.

Reply

or to participate

Keep Reading

No posts found