Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

When people ask me how I built my business, they usually expect me to hand over some “perfect plan.”

The truth is, I didn’t have one.

What I did have was courage.

Courage to record videos even though my English was broken and I sounded like Borat with a head cold.
Courage to send emails that might get ignored—or worse, judged.
Courage to pick up the phone, pitch my own $800 offer, and get slapped with a rejection that made me want to unplug my internet for a week.

Did any of those things make me rich overnight? Nope.
But every one of them made me braver. And that bravery built the version of me who could eventually make millions online.

Here’s what most people get wrong:
They think it’s about finding the right tactic. The secret funnel. The magic ad platform. The guru’s latest hack.

But it’s not about tactics at all.
It’s about building the kind of person who can handle rejection, silence, embarrassment, and still keep going.

Because let’s be real: the internet isn’t kind.
It’s filled with armchair critics who’ll happily tell you your voice is annoying, your copy sucks, or your offer is garbage. And they’ll do it hiding behind a screen, with zero accountability.

If you’re not willing to take those punches, you’ll never last long enough to win.

Now, here’s where it gets interesting.
Psychologists have a term for what I went through: exposure therapy. It’s when you repeatedly face the thing that scares you until your brain stops treating it like a life-or-death threat.

That’s exactly what happened with me.
The first 50 videos? Brutal.
The first 50 emails? Painful.
The first 10 sales calls? Straight-up terrifying.

But each rep rewired my brain. Each rejection toughened me up. Each “failure” became training for the business I’d one day run.

And eventually, things shifted.

One tweak from a mentor on my sales pitch turned a flat “no” into a $2,400 payday.
One cringey video built trust with people who later became customers.
One ignored email became the stepping stone to the emails that built my empire.

But none of those wins would’ve happened if I hadn’t paid the toll first. And the toll wasn’t strategy—it was courage.

See, a flawless plan means nothing if you don’t have the guts to execute it.
But even an average plan, executed with relentless courage, can move mountains.

So if you’ve been sitting there, refreshing your inbox, waiting for the “perfect strategy” to drop into your lap, let me save you some time:

It’s not coming.

What you need isn’t another tactic.
What you need is the guts to do the scary thing in front of you—today.

Because courage doesn’t just pay better than strategy.
It’s the only thing that pays at all.

This new book is your blueprint for creating 7 automated income streams from a single email list. It’s designed to do two things: end your dependency on a single paycheck so you can stop worrying about money, and buy back your time so you can start living life on your own terms.
I’ll ship it to your door for free (just cover S&H) and include my $3,271 AI-Powered Income Kit to get you there faster.

Most people don’t fail in life because they’re incapable.
They fail because they play too small.

They settle for “good enough.”
They avoid risk.
They play not to lose instead of playing to win.

And when you do that long enough, you don’t even notice the chains tightening around your wrists. Chains of debt. Chains of comfort. Chains of routine.

You buy groceries with tomorrow’s money. You swipe the card for the new TV instead of saving. You sink into an overdraft and call it “normal.”

But debt isn’t just numbers on a statement. It’s modern slavery. It keeps you stuck on a treadmill where you run harder and harder… only to stay in the same place.

And if debt doesn’t get you, comfort will. Comfort whispers:
“Don’t take the risk.”
“Don’t launch the business.”
“Don’t go all in — you might fail.”

So you play it safe. You work the stable job. You make just enough to keep the lights on. And you tell yourself you’ll take the leap “one day.”

Here’s the truth nobody tells you:
The biggest risk is avoiding risk.

Because safe choices don’t keep you safe. They keep you small.

When you play not to lose, you miss the only opportunities that can actually change your life. You miss the chance to build wealth instead of debt. You miss the chance to create freedom instead of slavery. You miss the chance to live bold instead of existing quietly.

The people who rise — in business, in life, in relationships — are the ones willing to risk rejection, embarrassment, and failure. They don’t avoid falls. They fall harder, then get up faster.

So if you’re in your 20s, 30s, or even 50s, here’s the mindset shift:
Stop protecting what little you have.
Start pursuing what you could actually win.

Because life isn’t about avoiding losses. It’s about building a future so big, a few setbacks can’t shake it.

So ask yourself today:
Where am I playing not to lose?
And what bold move would it look like to actually play to win?

The answer to that question might scare you. Good.
That’s how you’ll know you’re finally on the right track.

In this episode, Igor speaks with internet marketing pioneer Ken McCarthy about what it really takes to succeed in business and life. 

From the resilience of small businesses to the power of publishing bold ideas, they explore why speed of communication matters most in uncertain times, how critical thinking gives you an edge, and why creating your own media might be the most transformative move you can make today.

Tune in to learn how small businesses can stay resilient, why publishing your own ideas can transform your influence, and the surprising way critical thinking separates winners from the crowd.

Most people think they need “massive willpower” or a life overhaul to change. Wrong. That’s exactly why their New Year’s resolutions crash and burn by February.

Here’s the truth: big change starts ridiculously small. Like flossing one tooth. Doing two push-ups. Drinking a glass of water after you pee.

Sounds stupid, right? But that’s the genius of BJ Fogg’s Tiny Habits. When you shrink habits down to the point of being too easy to fail, your brain says, “Hey, I can actually do this.” And that tiny win snowballs into transformation.

What I love about this book is that it kills the myth of discipline. You don’t need to become some superhuman. You just need the right system.

Read it, and you’ll stop beating yourself up for “lack of motivation.” Instead, you’ll finally understand how to design habits that stick — and use them to rewire your business, your health, and your entire life.

Because in the end, success isn’t built in giant leaps. It’s built in tiny, almost laughable steps — stacked day after day.

Pushed at the rim with effort and grit,

Fans pile on and I never quit.

I turn, I gather, then roar with might—

Name the engine behind your growth’s flight.

Think you've cracked the code? Reply to this email with your guess, and see if you're right!