Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me ask you something uncomfortable...

Why do you chase some goals with insane fire—and others, you barely even nudge?

You set the same kind of goal. You want the same kind of outcome. So why does one turn into an obsession... and the other into dust?

Spoiler alert: it ain’t about motivation.
And it’s definitely not about “discipline.”

Those are just band-aids for goals you’re not really committed to.
What actually makes the difference?

Non-negotiables.

When something becomes non-negotiable, your brain stops entertaining excuses.
You’re not deciding if you’ll follow through today—you’re deciding how.

Like when I signed a $45,000/year tuition contract for my kids’ school.
Sixth and seventh grade, by the way.
$45k. Per year.

People around me flinched.
Wiggled. Cringed. Coughed.

Not me.

Because for me? Best education = non-negotiable.
I even toured a cheaper school—half the price.
Still said no.

I felt it in my gut: this wasn’t the best for my kids. And anything less than the best? Non. Negotiable.

And that’s the thing...

When your goals are rooted in something that’s so deeply personal, so raw, so connected to who you are and what you’re about...

You don’t need willpower.

You don’t need some motivational TikTok guru screaming “RISE AND GRIND” at you at 5am.

You just do it because the alternative isn’t even on the menu.

Same thing with my career.

Average life?
Clocking in?
Asking for vacation days?
Taking orders?

Not bad for some people.
But for me? That’s hell.
That’s a slow death.

And I won’t negotiate with death.

Here’s your challenge:
Find what’s non-negotiable for you.
Not what sounds cool.
Not what your mastermind group claps for.

Find the thing that would make you nauseous if you didn’t get it.
Build your goals around that.

When you do, everything else becomes noise.
And finally—finally—you’ll stop breaking promises to yourself.

If you’ve ever felt like you’re dragging through the day...
If you’ve ever asked yourself, “Why can’t I move faster?” even when you know exactly what to do…

You’re not lazy, you’re not broken… You’re just running on outdated programming.

And that’s exactly what Rich Schefren is tackling head-on.

Today at 8 PM ET, Rich — the same guy who helped grow Agora, mentored legends, and advised Google — is going live with a brand-new breakthrough.

What he’s sharing isn’t about traffic, conversions, or tactics.
It’s about removing the internal friction that slows you down — and using AI to upgrade your brain’s “operating system” so you can finally perform at your true potential.

You’ll learn:

There’s a silent killer out there.
It doesn’t show up on blood tests.
Your doctor won’t catch it.

But it’s everywhere.
It ruins dreams, flattens ambition, and turns once-driven people into bitter husks of themselves.

It’s the victim mindset.

And it’s spreading like wildfire.

You’ve seen it.
Heard it.
Maybe even lived it.

It’s that voice in your head that whispers:
“Life is unfair.”
“The system is rigged.”
“There’s no point in trying, so why bother?”

Here’s the truth nobody wants to say out loud anymore:

You’re either playing to win, or you’re playing not to lose.

Guess which one turns you into a lion…
And which one turns you into livestock?

We live in an era of overdraft lifestyles and Instagram dreams paid for with tomorrow’s money.
People living on the edge of their next credit card statement, blaming capitalism, their boss, or their ex for their stress.

But here’s the kicker:
The real chains aren’t on your wallet.
They’re on your mindset.

Because the system can only enslave you… if you buy into it.

You don’t “wake up” in debt or disease or mediocrity.
You get there choice by choice—governed by a belief system you didn’t even install.

That’s what makes this dangerous.
It’s not obvious. It’s insidious.
And it’s disguised as “normal.”

Here’s the flip side though:

You can unplug.

You can take bigger risks.
Build something that feeds your soul.
Buy with cash. Live with pride.
And cut out anyone—especially the toxic ones—who sees victimhood as a personality trait.

If you want peace, freedom, power?
Start playing to win.

Even if you fall down hard.
Because unlike the victim—you’ll get back up faster.
And stronger.

Ever find yourself jumping from one idea to the next, never finishing what you started? 

Today, we’re cutting through the clutter with Dr. Robert Glover, author of “No More Mr. Nice Guy.” Instead of spreading ourselves thin, we’ll learn how to stick to our goals and ignore the distractions. Dr. Glover will share easy-to-follow strategies to help us stay focused and finish what we begin, turning fleeting interests into real achievements. 

Tune in to transform the way you tackle your projects and plans!

This book should come with a warning label:
“Will permanently ruin how you see persuasion.”

If you’ve ever pitched anything—an offer, an idea, a product, or even yourself—you’ve probably done it wrong.

And Oren Klaff? He’s here to school you.

Pitch Anything isn’t your typical “sales tips and scripts” book. This thing hits like a psychological sledgehammer. Klaff breaks down frame control—a savage strategy that turns desperate pitches into magnetic power plays.

You’ll learn:

And it’s not theory. Klaff has raised over $400 million with this exact method. It’s field-tested. Battle-proven. And honestly? It’s borderline manipulative—in the best way.

This isn’t just for salespeople.
If you write copy, record videos, run webinars, or talk to any human being…
Read this book.

I come in two, yet I'm one at heart.
You test me to see which part does its part.
I hold the truth in clicks and rates,
To help you scale and dominate.

What am I?

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