Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • I Turn Scarcity Into a Siren Song

  • What’s $3.99 Worth to You?

  • The Mind Hack That Broke My Open Rate Ceiling

  • Optimize Your Business Taxes and Credit With Tommy Thornburg

  • “Financial Freedom” by Grant Sabatier

FROM MY WORLD

I Turn Scarcity Into a Siren Song

Have you ever noticed how people suddenly wake the hell up when the clock’s about to strike midnight?

I’m talking about your buyers. All week you’ve been banging the drum, crafting clever angles, hammering their inbox, and what happens?

Crickets.

Then—boom.

Final hours hit. Suddenly, your inbox lights up like a Christmas tree, and your Stripe account starts making that sweet “cha-ching” sound on loop.

It’s maddening. It’s exhilarating. And it’s exactly how human nature works.

I learned this the hard way, and I relearn it every damn time I run a promo. In one launch, I was competing with marketers who had list sizes the size of small countries. I was punching way above my weight.

Ten days of promo. First nine? Solid. 50-something sales.

But that last day? 30+ sales in a freaking frenzy.
Most of them in the final 6 hours.

You know what I did? I started sending an email every hour—each one with a new twist, a new reason, a new flavor of FOMO. The last few were nothing but raw, uncut scarcity.
Like “Yo—it’s about to end. Are you in or out?”

Why does this work?

Because deadlines are a psychological nuke.
Our brains can’t ignore them. They pull our attention like a dog spotting a squirrel.
It’s not logic. It’s lizard brain programming. We only move when the pressure’s on.

But here’s the trick most rookies screw up:

They treat their sale like it’s just “open cart, close cart.”
No momentum. No buildup. No plan.

You want to crush it? You need seven days of consistent promo, building like a wave, and on the last day—you unleash the beast.
Don’t play coy. Hammer the message home.
If you’re not making half your sales in the final 24 hours, you’re leaving money on the table.

So here’s your move:
Start slow. Build up. Then drop the hammer.

Because when the deadline’s real… people buy.
And when you master that? You’re no longer “launching stuff.”

You’re printing money on a timer.

MY GIFT FOR YOU

What’s $3.99 Worth to You?

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

MINDSET MAKEOVER

The Mind Hack That Broke My Open Rate Ceiling

Let me hit you with a truth bomb:

Your audience is drowning in noise—and you’re part of it.

Every day, they scroll past hundreds of messages. Social posts. Emails. Ads.
All of them shouting:

“BUY THIS!”
“ACT NOW!”
“BEST PRODUCT EVER!”

Guess what they do?

They tune it all out.

But there’s one thing they can’t ignore.
Not now. Not ever.

A question.

Seriously. Try it.
Ask someone: “Are you allergic to black people?” (Yes, someone actually yelled that in Times Square.)
It’s offensive. It’s absurd. It’s a total pattern interrupt.

And it worked.
Because the human brain can’t ignore a question—even a ridiculous one.

Apply this to your marketing, and suddenly… you're not background noise.
You're the siren in the storm.

Whether it’s in an email subject line, the first sentence of your VSL, or the hook in your ad—lead with a question your prospect is already asking in their own mind.

Not “Do you want to make $1,000 before lunch?” (Don’t be that guy.)
Instead ask:

“How much longer can you pretend your job doesn’t suck?”
“Is it really too late to start over at 40?”
“What if your ‘Plan B’ could out-earn your Plan A?”

Good questions don’t just engage.

They create curiosity.
They stir emotion.
They provoke action.

And they work especially well when you’ve got nothing else to say.

So if your emails are falling flat, your ads are tanking, or your content’s getting ghosted…

Ask a better damn question.

FOR YOUR LISTENING PLEASURE

Optimize Your Business Taxes and Credit With Tommy Thornburg

Unlock the keys to effective business structuring, master tax optimization, and learn how to build solid business credit in this enlightening discussion. Gain crucial insights into protecting your assets and enhancing profitability, whether you’re starting fresh or scaling up. 

Dive into this episode for practical advice and essential strategies that every entrepreneur needs to thrive in today’s competitive business landscape.

CURATED READS

“Financial Freedom” by Grant Sabatier

This book isn’t just about money—it’s about time.

Financial Freedom will slap you awake faster than a triple shot of espresso. Sabatier went from broke and jobless to a millionaire in five years, and this book is his blueprint.

But don’t expect penny-pinching and “skip the lattes” advice. This is about hacking income, maximizing your earning power, and reclaiming your life on your terms.

You’ll learn:

  • Why saving alone will never make you rich

  • How to earn more without selling your soul

  • And the secret sauce to retiring decades early (yes, seriously)

It’s like a financial gut check for entrepreneurs who know deep down that trading time for money is a losing game. If you're serious about building a freedom-first lifestyle and kissing the 9-to-5 goodbye forever, this is your manual.

RIDDLE ME THIS

Can You Crack The Code?

I’m not a door, but I open pathways.

I speak many tongues, but never say a word.

I let systems talk, even if they’ve never met.

Without me, your app just sits and waits.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

I’m not the creator, but I steal the fame. I borrow the buzz to build up my name. Quick on my feet, I win in the scroll. Catch me too late, and I’ve lost all control. What am I?

The answer is: Trendjacking

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