Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever noticed how we glorify being “busy”?

We wear it like a badge of honor.
“Sorry, can’t—too busy.”
“Man, my to-do list is insane.”
“Wish I had the time.”

It sounds impressive… but you know what it really means?
You’re trapped.

I know, because I was there.

Every day I’d wake up, slam coffee, and chain myself to a never-ending list of “important” tasks. I felt productive. I looked productive. Heck, sometimes I even bragged about how much I had on my plate.

But at the end of the month, after all that hustle, I’d realize… nothing big had actually changed.

That’s when it hit me: busywork is the enemy of progress.

Here’s the raw truth:
Most of what you do doesn’t move the needle.
The list keeps growing because you’re feeding it tasks that don’t matter.

The breakthrough came when I stopped treating my to-do list like a master and started treating it like a filter. Instead of asking:
“What do I need to finish today?”
I started asking:
“What will actually move my business forward today?”

For me, that boiled down to just three things:

That’s it. Everything else—social media posts, email replies, another “marketing hack” ebook—was noise.

So here’s my challenge for you:
What’s one “urgent” task you’re doing right now that, if you stopped doing it, nothing bad would happen?

Cross it off—not because you finished it… but because it doesn’t deserve your time in the first place.

That’s how you escape the productivity prison.

You don’t need another funnel hack or traffic trick. What’s really holding you back is hesitation — overthinking decisions, saying yes to the wrong opportunities, and missing the right ones.

That’s what we’ll reprogram in the Money Magnetics Workshop — two live Weekends where you’ll strip out the hesitation and install the decision-making framework top earners use to grow past $200K+ without burning out or chasing shiny objects.

Register by Thursday, Oct 2nd, 11:59 PM PST to unlock the full VIP package (hot seats, mastermind, support) free with your pass.

There are seasons in life where you feel stretched so thin, you wonder how you’ll survive another day.
Kids needing you.
Papers piling up.
Responsibilities screaming for attention.

In those moments, you don’t get the luxury of “someday.” You only get today.

And strangely enough, that’s a blessing in disguise.

Because when life squeezes you, you stop pretending you can do it all. You stop trying to please everyone. You stop chasing what doesn’t matter.

Scarcity of time has a way of pulling the mask off. It shows you what’s truly important—what actually deserves your heart, your focus, your presence.

It may hurt at first, because you’ll realize just how much of your life was spent on noise. But on the other side of that discomfort is clarity. And clarity is freedom.

The truth is, most of us don’t need “more time.”
We need to honor the little time we already have—by giving it to the things and people that matter most.

So next time you catch yourself thinking, “If only I had more hours…” remember: you don’t need more hours. You need sharper priorities.

And the gift of scarcity? It forces you to find them.

What do Microsoft software, sleight-of-hand, and Trump-style marketing have in common? Believe it or not—Jack Turk.

This episode takes you on Jack’s wild ride: from cranking out tech manuals for Age of Empires, to pulling rabbits out of hats, to writing copy that made him the head guy at GKIC.

We dig into why Trump’s media machine works (whether you like him or not), the #1 mistake most marketers keep making, and why speed will always crush perfection.

Love him or hate him, Trump built a blueprint worth studying—and Jack breaks it down with sharp insights and zero B.S.

Tune in now if you want to see how magic tricks, marketing, and mayhem all tie together.

If you’ve ever wondered what separates “average” marketers from the legends whose names echo decades later… this book is the answer.

Brian Kurtz doesn’t just teach direct response marketing—he lived it at Boardroom Inc., running campaigns that mailed to millions of households (yes, millions). In Overdeliver, he pulls back the curtain on timeless principles that work just as well for email today as they did for direct mail in the 80s.

This isn’t another “hack” or “growth trick” book. It’s about the fundamentals—the stuff that never dies. Relationship building. Copy that connects. Offers that actually sell.

Here’s what I love about it: Brian shows you how to win by giving more value than you take. Not fluffy theory—real stories, real campaigns, and real results.

If you’re serious about mastering marketing instead of just dabbling, Overdeliver belongs on your shelf (and probably dog-eared, highlighted, and covered in notes).

I’m free, yet I can be worth millions.

I lure strangers closer, but I’m not bait.

I don’t sell directly, but I open the door.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!