Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

Let’s talk about something that separates the struggling marketers from the ones swimming in sales: sexy propositions.

And no, I’m not talking about sliding into someone’s DMs with a pickup line. I’m talking about offers so good, so irresistible, that saying no to them feels downright stupid.

Here’s the golden rule of marketing:

A sexy offer beats a sound argument—every single time.

Think about it.

You can spend hours trying to convince someone with logic and stats… but the moment you hit them with an offer that makes their eyes light up?

Boom. Sold.

Let me give you an example.

One of the greatest copywriters of all time, Gary Halbert, once sold a face cream. Sounds boring, right? I mean, it’s just a jar of goo.

But Gary didn’t call it “face cream.” No. He called it “a facelift in a jar.”

Read that again—a facelift in a jar. Suddenly, it’s not just a cream. It’s surgery in a jar.

No scalpels. No pain. No recovery time. Just smear it on, and bam—you’re younger, sexier, and more confident.

And you better believe people lined up to buy it.

Why? Because it wasn’t about ingredients or formulas. It was about results. The product promised transformation, not just moisturization.

Now, here’s the kicker. You don’t need to invent miracles to make a sexy offer. You just need to reframe what you’re already selling in a way that hits people emotionally.

Think about it: most of your struggles—whether in business, relationships, or life—boil down to the frame you’re looking through.

I learned this firsthand when I tackled my fear of flying. For years, I thought I was scared of planes crashing. Turns out, I wasn’t afraid of flying—I was afraid of leaving my family behind.

The moment I reframed that fear, it lost its grip on me.

The same thing happens in marketing. 

If you can reframe what you’re selling to make it hit people’s emotions—whether it’s fear, desire, or hope—you’ll see sales explode.

Because the truth is, most people don’t buy logically. They buy emotionally—and then use logic to justify it later.

So here’s my challenge for you: Take a hard look at what you’re selling right now. Ask yourself—does my offer make people feel like they’d be crazy not to take it? Or does it sound like just another “meh” product in a crowded market?

And if it’s not sexy enough yet? Reframe it.

Make it faster. Easier. Sexier.

Because at the end of the day, your offer isn’t about what it is. It’s about what it does—and how it makes people feel. 

When you get that right? The sales arguments won’t even matter.

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

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I used to think success is something that happens to other people.

You see someone driving a Ferrari or posting about their dream vacation, and you think, "Must be nice... but that could never be me."

I get it. I used to think the same way.

I was broke, in debt, and stuck in a soul-sucking job. My biggest fear? That I'd wake up 10 years later, still broke, still stuck—just older and angrier.

But you know what changed everything? A mindset shift.

I stopped looking at success like some magical thing reserved for the chosen few and started asking, “Why not me?”

Because here’s the truth most people never realize:

Success doesn’t come from talent or luck. It comes from believing it’s possible—and refusing to quit until it happens.

Let me ask you—how often do you catch yourself waiting? 

Waiting for the “right time.” Waiting until you’re “ready.” Waiting for someone to pick you or give you permission.

That’s exactly why most people stay stuck.

They let fear, doubt, and excuses paralyze them—while the few who do succeed are the ones who act before they feel ready.

I’ll be honest with you. When I first started, I failed. A lot. I went months without seeing results. And every time something didn’t work, I felt like quitting.

But I didn’t.

Because I knew—deep down—that giving up wasn’t an option. And that’s when the floodgates opened.

So if you’re feeling stuck right now, here’s my advice:

And most importantly? Ask yourself this question every single day: “Why not me?”

Because once you believe it’s possible, the rest is just execution. Success isn’t reserved for the lucky—it’s reserved for the committed.

And the only difference between you and the people living the life you want? They decided to go for it—and didn’t stop until they got there. 

Your move.

Ever wondered how some people always sell high ticket opportunities while you struggle with a $7 product? I mean are they magicians of some kind? No. They are humans like you and me. But they have a technique up their sleeve that’s a game-changer.

And today one of those real life magicians, my man Devon Brown, explains this mesmerizing technique. When he used it on a client, he exclaimed “Wait! Aren’t you going to sell me anything?”.  All Devon had to do then, was tell him about the $3,000 opportunity he was selling and the client replied “OK. Let me get my credit card”.

It’s THAT powerful. And that’s not all. Because I am a prince of a guy, I take it a step further.

Me and Devon put on our acting hats and roleplay a real life scenario, using his technique. You see from A to Z what it takes to warm up prospects, make them feel comfortable, and even how to make the dreaded close of high ticket opportunities feel like second nature to you.

Tune in to have an inside scoop. 

Tired of drifting through life without direction?

John R. Miles’ “Passion Struck” delivers 12 powerful principles to help you unlock your purpose, crush fear, and live intentionally.

No fluff—just actionable steps to take control, build momentum, and make every day count.

Read this if you’re ready to stop coasting and start thriving.

I turn skeptics into eager buyers,

Fueling dreams and stoking fires.

I sell with words that captivate the eye,

Crafted for action—What am I?

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