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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

For years, I obsessed over techniques. I chased every traffic source, every technical skill, thinking it made me look like I knew what I was doing. I told myself I was being responsible, building a foundation. But the truth is, I was just avoiding the one thing that actually mattered. The offer. Because that felt risky. That felt exposed.

I remember sitting there with tutorials open, notes scattered everywhere, telling myself that if I just learned one more tool, everything would finally click. It felt productive and sounded smart. But really, it just kept me busy and let me avoid the uncomfortable question: what am I actually selling?

What I didn’t get back then is this: you can know almost nothing technical and still win, if you have an offer people actually want. But if you have no offer, it doesn’t matter how skilled you are. You’re just working hard for nothing.

The first time I saw real results was with affiliate marketing. Not because I suddenly figured out traffic. I just happened to find a genuinely good offer. Not some boring, generic thing, but something people in that market actually wanted. That one change took me to my first six figures.

Then it got even more obvious. I was a customer in a tiny niche, maybe 300 people total. I knew the pain because I was living it. I turned around and became a provider in that same niche, and the business jumped to about $250,000 that year. Same skills. Same effort. Clearer offer.

The jump to seven figures came from the same thing. More offers, upsells, and better positioning. Thirteen months later, the business crossed a million. And it still wasn’t because I learned how to build prettier pages or write clever emails.

Most people just consume. They read, they watch, they listen. But they never actually pitch anything. Content doesn’t pay you. Offers do. Content just gets people to the door. The offer is what gets them inside.

If I had to start over today, I’d pick one offer I could actually deliver, set a price, add a bonus, give it a deadline, and pitch it non-stop. Everything else is just noise.

The internet is drowning in complexity right now.

Everyone's building massive sales funnels, creating endless content, managing social media accounts, dealing with customer support. The list never ends.

Steve Clayton and Aidan Booth took the opposite approach - they stripped everything down to one webpage and three clicks. That's the entire system.

The system doesn’t rely on AI and requires no selling or product creation…

Just a simple webpage that generates $2,145 per day.

Today at 2 PM EST, we’re breaking down exactly how this works in a live session. 

You'll see the simple webpage, learn how to carbon copy it, plus see how it can generate $7K in 7 days.

There's a strict 200-seat limit, and we’re expecting a full house.

Most people assume bigger markets mean bigger opportunities, so they aim wide, try to appeal to everyone, and wonder why nothing sticks. The logic sounds right, but in practice, it does the opposite of what they want.

Niches work because the people inside them actually care. Deeply. Someone who’s into sailing doesn’t casually like it; they plan their free time around it, think about it when they’re not doing it, and happily spend money to get better at it. The same thing happens with golfers, anglers, fitness fanatics, or anyone who’s emotionally invested in a specific world.

Here’s what most people miss. Emotion is what opens wallets, not logic. When a niche is tied to identity, decisions get faster and less analytical. That’s why markets like golf, astrology, or manifestation keep selling year after year, even when outsiders dismiss them as silly or irrational.

Now, passion by itself isn’t enough, and this is where people get hurt. You can love a niche and still go broke if there’s no money flowing through it. I’ve seen people do incredible work in small, polite markets where nobody actually buys anything. Passion fades quickly when the math doesn’t work.

The real advantage shows up at the overlap. A niche where people already spend money and something you’d still talk about even if nobody forced you to. You might like several markets, but there’s usually only one you’re genuinely obsessed with, the one you keep coming back to without effort.

So stop asking which market is the biggest. Ask where people care enough to pay and argue about details.

That’s where leverage lives.

I sat down with Mike Martin, and about five minutes in, you realize he doesn’t buy the polite version of entrepreneurship. At all. This is a guy who went from breaking into cars as a locksmith to building systems that let him leave the office by two every afternoon.

One moment stuck with me. He talked about how society trains people to follow rules, memorize answers, and trade time for money, then acts surprised when most people never build anything of their own. His take is blunt, sometimes uncomfortable, and very hard to unhear once it lands.

We get into why most people chase effort instead of leverage, why shortcuts aren’t lazy when they’re done right, and how fear of being broke never really leaves, even after the first million. Fifteen years of mistakes, compressed into one honest conversation.

If you’ve ever felt like the game was designed for someone else to win, this episode will either annoy you or light a fire. Possibly both.

Listen with an open mind. Or a closed one. Either way, it’ll make you think.

This one hit me because it doesn’t romanticize entrepreneurship at all. It lays out the rules Mike learned the hard way, through losing money, messing things up, and sticking around long enough to see patterns most people miss.

What matters right now is how practical it is. You don’t need to “believe” anything. You just move through it while building something real, chapter by chapter, without pretending passion replaces systems.

It’s not polished. It’s not gentle. And that’s exactly why it works.

I feel productive when you avoid me, 
Impressive when you talk about me, 
But profitable only when you commit to me.

What am I?

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