Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever been to a dinner party where someone drops the “T” word?

No, not “taxes”… I’m talking about Trump.

Boom. The room splits like Moses just waved his staff.

Some folks nod, others clutch their wine glasses like they’re about to swing 'em. And suddenly, it’s like you’re in a reality show reunion episode.

Now, whether you love or loathe the man is irrelevant. Because this isn’t about politics—it’s about power.

The power of clarity.

See, Trump doesn’t stutter when he speaks. He doesn’t hedge. He doesn’t say, “Well, on one hand…” No. The dude plants his flag and says, “This is what I believe. Deal with it.”

That kind of certainty—that clarity—is magnetic. Polarizing? Sure. But magnetic nonetheless.

And in a world where people are more fragmented than a $2 iPhone screen, that kind of clarity builds trust.

We crave people who know what the hell they stand for.
Not fence-sitters. Not “let me cater to everyone” chameleons.

That’s why your email list doesn’t care if you give away 97 lead magnets or deliver 8 value-packed webinars a month.
They care about who you are.
What do you believe?
What hill you die on?

Because if I know that you and I see eye to eye on something that matters—like, say, that flipping crypto is a joke and providing real value is the way to wealth—then we’ve got a foundation.

We don’t have to agree on everything.
But if we agree on something meaningful, now we’ve got a connection. And connection is the bedrock of trust.
And trust, my friend, is what prints money.

So here’s the deal:

If you’re in a “safe” market and you’re scared of ruffling feathers—stop it. Every market has its controversies. Even health and wellness. Especially health and wellness.

Take a stand. On something. Anything.

Because clarity doesn’t just build relationships.

It builds tribes.

And if you’re in the business of influence, selling, or simply being heard…
You'd better stop playing it safe and start being clear.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Let me hit you with a hard truth most folks don’t wanna hear:

The middle of the road is where people get run over.

And yet, that’s where so many entrepreneurs love to camp out.

You’ve seen it. Maybe you’ve done it. The whole, “I don’t wanna offend anyone… I’ll just sorta kinda maybe say something vague and safe.”

You know what that makes you?

Forgettable.

Look, vanilla might be the world’s most “popular” flavor—but that’s because nobody gets mad at vanilla. Nobody remembers it either. Vanilla doesn’t win loyalty. Vanilla doesn’t move people. Vanilla doesn’t sell.

Now, let me tell you a little story…

There I was, chatting with a few dads from my kid’s school. Nothing deep. Then one guy drops the ol’ spiritual grenade: “Do you believe in God?”

One guy says yes. Another guy says yes.
I say no—and I explain why, clearly and respectfully.
Then it’s the asker’s turn. And he goes… “Well, I think there’s something, but I’m not sure…”

Boom. Respect evaporated.

Not because of his beliefs—but because he refused to take a position.

And that, right there, is a mindset killer. That “don’t rock the boat” disease.

In life—and especially in business—people follow leaders, not fence-sitters. If you’re too scared to plant a flag, you’ll never build a tribe. You’ll just be background noise.

And here's the kicker: when you do take a stand, you will alienate people. But for every hater, ten fans will lean in and say, “Hell yes.”

That’s how trust is built. Not by trying to please everyone, but by being honest, consistent, and crystal freaking clear.

And please, for the love of open rates, don’t just stop at having an opinion—make it relevant.

If you’re talking to golfers, don’t preach about the short game when their long game is the real pain point.
If you're selling productivity hacks, don't bore them with a “you’ve-heard-this-before” bullet list—tell a damn story. Compare ideas. Use contrast. Be memorable.

And always, always answer the WHIFM question:
“What’s in it for me?”
That’s the frequency your audience is tuned into 24/7. Tap into that—and your emails stop being background noise and start being gospel.

Bottom line?

Stop being lukewarm. Stop being safe. Stop being vanilla.

Be bold. Be relevant. Be worth remembering.

What if you could turn spare bedrooms and empty homes into steady income without owning any property?

In this episode, James Svetec, Airbnb expert and co-author of Airbnb for Dummies, reveals how to turn short-term rentals into passive income powerhouses. From co-hosting strategies to optimizing listings, James shares actionable steps to help anyone build a profitable Airbnb business. Whether you’re a complete beginner or looking to refine your strategy, this conversation is packed with tips to boost revenue, reduce hassle, and navigate the Airbnb landscape like a pro.

Get ready to discover how to earn from Airbnb, even if you don’t own property, and create a business that works for you. 

Here’s a dirty little secret most gurus won’t admit:

Originality is overrated.

There, I said it.

You’re not Mozart. I’m not da Vinci. And that’s totally fine, because you don’t need to reinvent the wheel to win big. You just need to know how to remix it better than the next guy.

That’s why Steal Like an Artist by Austin Kleon is one of those rare books that punches you in the gut—in a good way.

It’s a short read, but don’t let the page count fool you. It’ll blow up every lie you’ve been fed about creativity, especially if you’ve ever thought, “I’m not creative enough,” or “I don’t have any original ideas.”

This book will show you how to embrace the theft of inspiration, how to swipe smart, and how to turn other people’s genius into your unique voice and vision. Not by copying, but by transforming.

So if you’ve been waiting for permission to borrow brilliance and make it your own, this is it.

Now steal like a damn artist.

I’m not pushy, I don’t shout,

I let the curious seek me out.

I educate, solve, and earn your trust—

In today’s world, that’s a must.

What am I?

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