Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

A couple of scientists ran a simple experiment.

They placed two cookie jars in front of a group of people—one jar was overflowing with cookies, and the other had only two left. Then they asked:

“Which cookie do you want?”

And, surprise, surprise—most people wanted the cookie from the nearly empty jar.

Then they took it a step further…

They let people watch as the full jar got emptied, one cookie at a time, until it also had only two left.

And guess what? People still wanted the cookie from the now-empty jar more.

Why?

Because of scarcity.

As humans, we are wired to want what’s running out. It’s in our DNA. Thousands of years ago, food and shelter were scarce, and safety was scarce. Our ancestors had to grab what they could before it was gone forever.

And guess what? That instinct never went away.

That’s why marketers who use genuine scarcity always make more sales. I’m talking about:

The key word here? Genuine.

People can smell fake scarcity from a mile away. If you’re selling a digital product and claim you “only have 10 copies left,”… yeah, no one’s buying that.

But if you say, “This special price disappears in 48 hours,” and then actually remove the discount when the timer runs out? That’s real. That’s scarcity done right.

In my own business, I use scarcity all the time. On bizopemails.com, customers get seven days to grab a done-for-you email service with a special bonus—after that, the bonus vanishes. On leads.igor.soloads.com, customers get 48 hours to grab leads at a lower price—after that, the deal is gone.

And guess what? People act fast because they know they’ll miss out if they don’t.

So here’s my challenge to you:

Look at your offer. Does it have real scarcity?

If not, you’re leaving a ton of money on the table.

Unlock $100/day income with e-farming.

Claim free instant access to a 5-part training series exposing Igor’s 3-step e-Farming income system to fire your boss.

Start making money on the side with e-Farming without taking on big risks or special skills.

Ever wonder why some people explode to six figures in months while others grind for years with nothing to show for it?

It’s not just luck. It’s not intelligence. It’s not even “working harder.”

It comes down to three mindset shifts:

Most people say they believe in their success, but deep down, they don’t.

They hesitate. They second-guess. They tell themselves, "I’ll try it and see what happens," instead of "I will make this work, no matter what."

And here’s the thing: if you don’t have absolute conviction in what you’re doing, you’ll fold at the first obstacle.

Think about it—would you fight for something if you weren’t 100% sure it was worth it?

No. You’d hesitate. You’d hold back.

And that’s exactly why so many people fail.

Big, vague dreams don’t work.

Saying, "I want to be rich," means nothing. But saying, "I want to make $10,000 per month online, and I need 10 sales a week to do that," gives you a clear target.

When you have a precise goal, you can break it down into daily actions. You stop wandering and start executing.

And here’s the secret: small wins create momentum.

Ever tried to quit sugar? Instead of going cold turkey, just cut down from 3 teaspoons to 2. Then 2 to 1. Then none.

It’s the same with business—set a goal that feels just out of reach but not impossible, and stack small wins until you’re unstoppable.

Your brain is a filter.

When you buy a new car, suddenly, you see that same model everywhere. It was always there—you just never noticed.

Your brain works the same way with opportunities.

If you focus on why "the market is too hard" or "everyone is ahead of me," guess what? You’ll find proof that you’re right.

But if you train yourself to look for paths to success, you’ll start seeing them everywhere.

Successful people program their brains to notice money-making opportunities—while everyone else is busy looking for reasons they can’t succeed.

So ask yourself—what are you training your brain to see?

Because your reality follows your focus.

Most people know these ideas. But few apply them.

Which group are you in?

Everybody wants to become an entrepreneur to make money. 

But all that glitters is not gold, and success has a dark side to it. 

Join us as Tom reveals the secrets behind his success and offers invaluable insights on how to succeed in the world of e-commerce. 

Whether you're an aspiring entrepreneur or a seasoned business owner, you won't want to miss this episode.

Ever feel like life is just a never-ending series of distractions, stress, and nonsense?

The ancient Stoic philosopher, Epictetus, would probably laugh and say, “Yep. And that’s exactly why you need to get your mind right.”

The Art of Living is a modern interpretation of Epictetus’ teachings, offering timeless wisdom on how to stay unshakable no matter what life throws at you.

This isn’t just some dusty old philosophy book. It’s a tactical guide for handling problems, people, and your own emotions like a pro.

Inside, you’ll learn:

If you ever feel like the world is against you or you struggle to focus on what matters, this book is your antidote.

Read it once, and you’ll carry its lessons for life.

I’m the moment of truth, the ultimate test, 

When visitors decide if they like me best. 

If I’m too low, marketers fret, 

If I’m too high, they pop the champagne—yet! 

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!