Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

When I first got into online marketing, giveaways were the rage.
You’d see these flashy pages with smiling “gurus” offering software, books, templates— everything short of a pony. All free. One click, instant access.

Sounds like a dream, right? Well, it’s not. It’s a nightmare wrapped in a shiny bow.

Here’s what actually happens: that one “opt-in” doesn’t just grab you a gift. It signs you up for every marketer in the lineup. If there are ten contributors, congrats, you just joined ten lists. That’s ten marketers pounding your inbox faster than a toddler on a toy piano.

From the user’s side, it’s chaos. From the marketer’s side, it’s worse. Your subscribers aren’t curious anymore—they’re annoyed. They scroll, delete, and unsubscribe. Which means your open rates drop, your spam rates skyrocket, and your goodwill evaporates.

And then there’s the second gut punch: the word “giveaway.” You attract freebie hunters, not buyers. 

Build a list of 10,000 “grab-and-go” subscribers and ask yourself what it’s worth. Not much. Because they don’t care about you—they care about free stuff. They’re coupon-cutting ghosts.

But Igor, how can I get subscribers if I don't have the budget for solo ads? Skip the circus and swap with equals. 

Find one marketer with a real list—say 5,000 people—and trade a single email drop. Do it weekly or biweekly. You both get exposure, your audience stays sane, and your list stays yours. 

Cleaner. Cheaper. Smarter.

 I've been watching affiliate marketers struggle for the past year. Their traffic's dropping, their conversions are in the toilet, and they have no idea why.

Meanwhile, my buddies Donothan Gamble and Jason Calouri are having their best year ever using what they call "interactive pages" that actually engage visitors instead of putting them to sleep.

Their students are going from zero to 3,000-10,000 per month in commissions without paid ads, without email lists, and without any prior experience.

This Thursday, I convinced them to host a live training just for my audience where they'll reveal their complete system, including the free traffic source they use, how these interactive pages work, and the tools that let anyone build them in under an hour.

If you've been struggling to make affiliate marketing work, or you're watching your earnings disappear while the internet floods with AI garbage, you need to see this.

Most people think rich folks are just lucky. Or worse, that money itself is dirty. They’ll quote “money is the root of all evil,” then turn around and spend every dollar they make. It’s not evil they fear. It’s responsibility.

Easy money scares people because it exposes how hard work isn’t the only path to wealth.

Truth is, money doesn’t care where it comes from. 

A dollar earned through smart leverage buys the same groceries as a dollar earned through sweat. The rent doesn’t change. The landlord doesn’t ask how you got it. 

So when someone says “easy come, easy go,” what they’re really saying is “I don’t trust myself to keep it.”

Now, of course, if you’re making money by scamming people, that’s not what we’re talking about. But if you’re earning it honestly, just efficiently, don’t let guilt or old programming sabotage your success.

Because that’s what most people do: they find ways to lose it, to match their comfort zone. 

Money has no conscience, but it will mirror yours.

When Anthony Morrison’s dad lost his savings, Anthony was barely twenty. Most people would’ve panicked. He built an online auto-parts business instead—and turned it into millions. That first success snowballed into books, funnels, and a life built entirely from the internet.

In our chat, he reveals the real secret behind his so-called “Midas click.” It isn’t magic. It’s refusing to fear what you don’t yet know—and acting before you feel ready. As Anthony puts it, “I’ve never asked if I can. I just ask how I’m going to.”

This episode will shake your comfort zone and show you why standing still costs more than failing fast. Listen in and see how a college kid turned family disaster into an eight-figure formula.

Listen now, then come back and tell me which takeaway you want turned into an email swipe or mini-lesson.

If you’ve ever caught yourself blaming a bad ad, a lazy VA, or the algorithm gods for why things aren’t working… this book will slap that excuse clean out of your mouth (in the most productive way possible).

Extreme Ownership is written by two former Navy SEAL commanders who led missions in the most chaotic, high-stakes environments imaginable — and then realized the same principles apply in business and life.

Their message is simple: everything is your responsibility.
If your team fails, it’s on you.
If your campaign tanks, it’s on you.
If your funnel’s leaking… You guessed! It’s on you.

It’s not about blame — it’s about control.
Because the second you own everything in your world, you gain the power to change everything in your world.

You’ll walk away from this book with a mindset that screams: “No one’s coming to save me… and that’s the best news ever.”

Perfect for marketers, business owners, and anyone tired of waiting for the perfect circumstance to win.

I grow when you fail,
I shrink when you quit,
And I die when you blame.

What am I?

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