Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let’s talk about the most socially acceptable form of procrastination on the planet.

It’s not Netflix.
It’s not video games.
It’s not even scrolling through your ex’s Instagram feed at 2 a.m.

It’s learning.

Yep — that “productive” habit of reading another business book, joining another challenge, or binge-watching marketing webinars while telling yourself, “I’m doing research.”

Newsflash: you’re not doing research — you’re hiding.

Every time you consume more information without applying it, you’re doing mental pushups without ever getting off the couch. You feel the burn, but you don’t actually move.

I’ve seen people build entire identities around “learning.”
They’ve got 300 hours of YouTube history, 27 online courses bookmarked, and a bookshelf full of $20 “business bibles” they never opened twice.

But when it comes to launching something — crickets.

Here’s the truth: consumption feels safe. Production feels risky.
When you’re consuming, you can’t fail. Nobody will judge you for reading a book or watching a webinar.
But when you produce — when you write an email, record a video, launch a funnel — now you’re exposed. You’re vulnerable.

And that’s where the growth happens.

The other piece no one likes to talk about? Decisions.
Every major leap forward in business (and in life) starts with a decision. Not a course. Not a book. Not a webinar.
A decision.

But most people treat decision-making like it’s radioactive.
They avoid it. They delay it. They research it to death — hoping someone else will eventually make the choice for them.

And that’s how you end up at 30 with three degrees, no business, and a mountain of student debt.

You want to move forward? Start producing. Start deciding.
Track your numbers.
Cut deadweight relationships.
Do the hard thinking that burns your brain but makes you sharper.

Because every minute you spend consuming is a minute you’re not creating the life you actually want.

Stop mistaking motion for progress.
Stop learning. Start deciding. Start producing.

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Let me tell you something most “success junkies” don’t want to hear:
You’re not losing because you’re not smart enough.
You’re losing because you’re not failing enough.

We live in a world where everyone’s obsessed with winning —
but the real secret sauce is getting really, really good at failing.

Here’s what most people don’t get:
The best in the game aren’t born smarter.
They’ve just crashed and burned more times than everyone else combined.

They’ve launched offers that bombed.
Sent emails that tanked.
Built funnels that flopped.
And instead of curling up and crying about it —
They took notes, tested again, and moved on.

Every failure is like a rep at the gym.
Do it enough times and you build the muscle memory of mastery.
That’s how you develop what looks like “instinct.”
It’s not intuition — it’s experience disguised as magic.

But here’s the part almost nobody does:
They keep studying.
They stay students even after they start winning.

While others binge podcasts and feel good about “learning,”
The top dogs are reverse-engineering —
breaking down what actually works, testing, tweaking, and breaking it again.
They treat their competition like textbooks.
Every ad, every funnel, every launch — dissected like a frog in biology class.

So if you ever catch yourself stuck in analysis paralysis,
waiting for the “perfect strategy,” remember this:
There’s no perfect strategy.
There’s only perfect execution through imperfection.

Fail.
Learn.
Adjust.
Repeat until the world calls you a genius.

That’s not luck.
That’s the grind behind greatness.

Ever met someone who turned their bruises into breakthroughs?
Patrick Stiles did exactly that.

He’s the founder and CEO of Vidalytics — a platform that’s changing the game in video hosting and analytics — but his path there wasn’t smooth sailing.

In this episode, Patrick opens up about how failure, frustration, and a few brutal lessons shaped the empire he’s running today. We dig into the truth about VSLs (video sales letters) — how long they should really be, what actually converts, and how to build video funnels that print money.

If you’ve ever been knocked down in business and wondered whether it was all worth it — this episode will show you exactly how to turn that pain into profit.

Most entrepreneurs talk too much… and say nothing that actually matters.

They write web pages that sound like résumés, create funnels that feel like obstacle courses, and send emails that could put an insomniac to sleep.

That’s where Building a StoryBrand comes in.

Donald Miller breaks down the one skill that separates businesses people remember from the ones they scroll past — storytelling that makes your customer the hero.

He shows you how to turn your marketing message into a clear, irresistible narrative your audience actually cares about.

No fancy words. No fluff. Just a step-by-step method to clarify your message and make people say, “That’s exactly what I need.”

If you’ve ever struggled to explain what you do without losing people halfway through… this book will fix that forever.

Grab it, read it, and rewrite your next sales page or email through the StoryBrand lens.
You’ll wonder how you ever sold anything without it.

I start as a stranger,

Become a friend,

And if you treat me right,

I’ll pay you in the end.

What am I?

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