Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever hired someone just to avoid doing something you hate…
And then end up hating your day even more?

Yeah. That was me.

See, I’ve always sucked at two things: tech and management.
Like, really sucked.

I’m talking—can’t-read-a-Trello-board, still-scared-of-Zoom-buttons, allergic-to-Google-Drive kind of suck.
And managing people? Ha!
Let’s just say if micromanagement was a martial art, I’d have a black belt.

There was this one time I got this “brilliant” idea to rent an office and bring my whole team under one roof.

Big mistake.

What started as an attempt to “boost productivity” turned into a scene from The Office—except no one was funny, and I was Dwight with a clipboard and a caffeine-fueled temper.

Half the team was on their fifth coffee break.
The other half was chain-smoking on the balcony.
Meanwhile, I’m losing my mind, wondering why nobody is actually working.

And worst of all?
I stopped doing the thing I actually love—creating.

I wasn’t writing emails.
Wasn’t building campaigns.
Wasn’t launching anything.
I was babysitting grown adults with Wi-Fi.

So one day I snapped.

Fired a few people.
Shut down the office.
Went back to my happy place—working from coffee shops with noise-canceling headphones and a double espresso.

But here’s the real shift:
I realized that doing what you suck at will drain you faster than a funnel with no follow-up.
But doing what you love? That sh*t gives you wings.

Now I only do what I’m good at:
Kicking off new projects.
Creating new offers.
Writing those zinger emails you secretly forward to your marketing buddies.

The moment something’s off the ground, I pass it to someone better suited to manage it.

Because great businesses aren’t built by one person doing everything.
They’re built by people doing what they do best—and nothing else.

So, if you’re grinding through tasks that make you wanna punch your laptop…
If you keep saying “I’ll hire help when I’m making more money”...
Flip it.

Outsource the hell you hate—even if it’s just a few hours a week.
Or better yet, partner with someone who LOVES what you can’t stand.

That’s when the magic happens.

That’s when one plus one doesn’t equal two…

It equals five.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Have you ever spent 3 hours writing an email…
Only to delete it because “it wasn’t quite right”?

Yeah. Been there and danced with that neurotic little devil way too many times.

But let me tell you something I wish I had learned earlier:

Perfectionism is just procrastination in a Gucci suit.

Sounds fancy. Feels productive. But it kills your progress.

Here’s the deal…

There’s a copywriter who challenged himself to publish 100 unedited videos, breaking down legendary sales letters.
Raw. No filters. No takes. No polished editing. Just one man, one mic, and one scary idea: “What if I’m not good enough to talk about the greats?”

He did it anyway.

He showed up. Day after day.
Blanked out in the middle of sentences.
Stumbled over words.
Published anyway.

What happened?

He didn’t get laughed off the internet.

He became an authority.

Because showing up imperfectly beats hiding perfectly. Every. Single. Time.

The moment he ditched his need for “perfect,” everything changed:

No waiting. No “someday.” No permission slip from the Internet Police.

And look, this mindset doesn’t just apply to videos.
It applies to that email you’re not sending.
That lead magnet you’re “still working on.”
That offer you haven’t launched because it’s “not ready yet.”

Screw ready. Publish anyway.

Microsoft shipped buggy software for decades and still made billions.
Blackberry dominated despite being clunky.
Hell, most cars on the road aren’t perfect—and yet people buy them every single day.

You want to win?
Release version 1.0—flaws and all.
Because guess what? Nobody trusts a robot. But people fall in love with real.

And trust… is the ultimate conversion trigger.

So next time you feel that little perfectionist gremlin telling you “this isn’t good enough”...

Tell him to shut up and hit send anyway.

What if the fastest path to authority isn’t years of experience, but the willingness to ship what others are too afraid to publish? Today I’m sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted.

We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his “Belief Shifting Emails” that rewire subscriber brains.

Plus, the truth about AI copywriting that most experts won’t reveal, and how Csaba leverages it without losing his human edge.

This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let’s go.

Ever crushed it in practice...
Only to completely freeze when it actually mattered?

Yeah. That was me.

Whether it was launching a new offer, going live on a webinar, or just sending a damn email—I’d suddenly start hearing that insecure little gremlin whispering,

“You’re gonna screw this up.”
“Who do you think you are?”
“They’re gonna laugh at you…”

And that’s exactly why I devoured The Confident Mind by Dr. Nate Zinsser.

This ain’t your typical fluffy “believe in yourself” trash.
Dr. Zinsser has trained Olympic athletes, West Point cadets, and elite performers to silence self-doubt and build unshakable confidence—on command.

He doesn’t just teach confidence.
He engineers it.

You'll learn:

If you’re building a business and your brain is your #1 tool…
This book is like adding rocket fuel to it.

Highly, highly recommend.

I’m not a billboard, I’m not a tweet,

Yet I get your neighbors off their seat.

I live where your coffee shop knows your name,

And I make your business local fame.

What am I?

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