Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let me tell you a little secret that separates the marketers who make it rain from those who are just… praying for rain.

It’s not the funnel, the ad, nor the product.

It’s tracking.

Yeah, I know. Not sexy. Not “fun.” But here’s the thing: whatever you don’t track, you can’t improve.
And whatever you’re not improving… you’re probably losing money on.

When I say “track,” I don’t just mean affiliate sales. I mean everything.
Your clicks, open rates, front-end profits, upsells, approvals, cost per subscriber—everything that matters.

Now, I’ll be honest. I hate spreadsheets. They make me want to bash my head against the wall.
But here’s the thing—I still know my numbers. If you woke me up at 3 a.m. and asked, “Hey, Igor, what’s your cost per subscriber?”
I’d grumble, maybe swear under my breath… but I’d give you the number.

Because that number is the heartbeat of my business.

If you don’t know how much it costs you to get a lead—or how long it takes to make your money back—you’re flying blind.
And blind flying in marketing usually ends with your wallet on fire.

Let me give you an example. A buddy of mine runs ads for an offer that takes him nine months—yes, nine months—to break even.
When he first told me that, I almost choked on my coffee.
A human baby could be conceived, grown, and born in less time… and this guy still hadn’t seen a dime of profit.

But here’s the thing: once he tracked it, he could finally ask the right question:
“How do I make this number smaller?”
“Can I go from 9 months to 6? From 6 to 3? From 3 to 30 days?”

If you’re not tracking, you don’t even get to ask those questions. You just keep guessing.

And guessing is not a business strategy—it’s a lottery ticket.

So do yourself a favor: Track everything.
Know your numbers like your kids’ birthdays.
Because the day you start tracking is the day your business starts growing.

 I've been watching affiliate marketers struggle for the past year. Their traffic's dropping, their conversions are in the toilet, and they have no idea why.

Meanwhile, my buddies Donothan Gamble and Jason Calouri are having their best year ever using what they call "interactive pages" that actually engage visitors instead of putting them to sleep.

Their students are going from zero to 3,000-10,000 per month in commissions without paid ads, without email lists, and without any prior experience.

This Thursday, I convinced them to host a live training just for my audience where they'll reveal their complete system, including the free traffic source they use, how these interactive pages work, and the tools that let anyone build them in under an hour.

If you've been struggling to make affiliate marketing work, or you're watching your earnings disappear while the internet floods with AI garbage, you need to see this.

There’s a silent killer in entrepreneurship called “Almost Ready.”
You know the symptoms: “Just one more tweak.” “I’ll launch when it’s perfect.”

I’ve got a friend in Canada who’s been “almost ready” for five years.
He built an incredible DJ panel: lights, buttons, everything. 

But every time I ask,
“Did you file the patent? Did you launch it?”
Same answer: “Not yet. It’s not ready.”

That’s where most people live—polishing a dream that never leaves the garage.
They’re scared to launch because they think the world’s watching.

Newsflash: nobody cares.

The world’s too busy scrolling cat videos.
And until you launch, you’ll never learn what actually works.

I spent six months just picking my first domain name because I was scared, too. When I finally launched and failed.

I learned more in a week than in half a year of “thinking about it.”

So stop babying your ideas. They don’t need perfection; they need oxygen.

Launch it. Learn. Adjust. Repeat. Because going from zero to one isn’t just the hardest move… It’s the only one that matters.

What do you get when you mix nine-figure marketing budgets, 1.2 billion pieces of direct mail, and the wisdom of the greatest copywriters who ever lived?

You get Brian Kurtz. The man who worked shoulder-to-shoulder with legends like Eugene Schwartz, Gary Bencivenga, Dan Kennedy, and Jay Abraham, and still managed to carve his own name into the hall of marketing fame.

In this episode of The List Building Lifestyle Show, I sit down with Brian to talk about what really makes marketing timeless — and why “Overdelivering” isn’t just the title of his book, it’s his entire philosophy.

We dig into:

Listen now and learn why “old-school” principles might just be your unfair advantage in today’s digital world.

Most people think success happens overnight. It doesn’t. It’s built slowly — one small decision at a time. Jeff Olson calls this The Slight Edge: the idea that everything you do, no matter how small, is either moving you closer to your goals or further away.

It’s not sexy. It’s not instant. But it works.
Because in the end, the winners aren’t the smartest — they’re just the ones who kept doing the small things long enough for them to compound.

A must-read if you’ve ever felt stuck, inconsistent, or one step away from giving up.

I exist before your first product,
I fade after your first sale.
Everyone meets me, but only the brave defeat me.

What am I?

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