Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

You know what Microsoft and that half-finished funnel of yours have in common?

They both launched with bugs.

Seriously—have you ever used Windows without it crashing, freezing, or making you want to throw your PC out the window? And yet, Bill Gates became one of the richest people on the planet with that.

That’s the dirty little secret behind every success story you admire: they all started ugly.
Flawed. Half-baked. Not perfect.

Same with Elon. You think Tesla’s Model X launched without a flood of complaints? (Spoiler: It didn’t.)
Yet here he is, launching rockets and building flamethrowers while you’re still stuck tweaking your headline.

And yeah, I’m not just pointing fingers. My first 5,000 emails? Cringe.
My first funnel? Yikes.
Even the List Building Lifestyle podcast itself? When I launched it, it was held together with duct tape and audacity.

But guess what?

That’s how you win.

Imperfect action is the launchpad of every winner. Waiting for perfection? That’s the VIP pass to Nowhere-ville—population: everyone who almost made it.

Here’s the truth they don’t tell you in those overpriced masterminds:

Success doesn’t come to the most perfect. It comes to the most persistent.

So if you’re still sitting on that product, email, ad, or funnel because it’s “not ready”—wake up.
Ship it. Break it. Learn. Fix it. Then ship it again.

Because nobody ever got rich building castles in their drafts folder.

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller, List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online, even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Wanna know something ridiculous?

For a while, I thought my name—Igor—was holding me back.

I mean, let’s be real. In the West, “Igor” doesn’t exactly scream “email marketing millionaire.” It’s more like a mad scientist’s assistant in a low-budget horror flick.

But then something wild happened…

It made me unforgettable.

Turns out, when people in the industry said “Igor,” there was only one they meant.
No branding agency. No fancy logo. Just my weird, unforgettable name.

And here’s the real kicker: what I once saw as a liability became my personal brand’s biggest asset.

That’s the mindset shift I want to hammer home today:

The thing you’re most self-conscious about? That might just be your secret weapon.

People aren’t looking for polished, perfect robots.
They want stories. They want real. They want you.

But only if you’re brave enough to show up and tell that story… again and again.

Just look at Batman.
You think the world doesn’t know how his parents died in that alley? Of course they do.
But every new movie, every reboot, they tell it again. Because the origin story matters.
It gives meaning to the mask.

Your story is your mask. Your bat signal.
Tell it. Then tell it again. And again. Until people roll their eyes… and buy from you anyway.

Because that’s when they start trusting you.
That’s when they start following you.
That’s when the magic happens.

Unlock the keys to effective business structuring, master tax optimization, and learn how to build solid business credit in this enlightening discussion. 

Gain crucial insights into protecting your assets and enhancing profitability, whether you’re starting fresh or scaling up. 

Dive into this episode for practical advice and essential strategies that every entrepreneur needs to thrive in today’s competitive business landscape.

If you’ve ever wondered why people do dumb stuff (including yourself)—this book is your answer.

Kahneman takes you on a ride through the two systems that run your brain:

Now, why does this matter for YOU, the ambitious online entrepreneur?

Because your customers make buying decisions with System 1… and then use System 2 to justify it.

Translation?

Emotions drive sales. Logic comes later.

Whether you’re writing emails, crafting offers, or building funnels—understanding this book will help you sell more, persuade better, and stop falling for your own mental traps.

It’s dense, yeah. But it’s gold.
And once you see how people really think… you’ll never look at marketing (or your own decisions) the same way again.

You won’t see me sprint, I don’t chase fast.

But stack my wins, and they will last.

Small steps feed me, I need the grind—

Eventually, I leave slow behind. 

What am I?

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