Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

The funny thing about goals is that people love making them poetic. Dream big, shoot for the stars, and land on the moon. Meanwhile, I’m standing there with a notebook asking, “Okay, but what’s the target?” That’s the Air Force in me. You don’t launch a missile without coordinates. You pick a point, you move, and you correct mid-flight.

I learned this the hard way. Whenever I let myself get excited about something, I’d hype it to the ceiling. Expectations through the roof. And nine times out of ten, the outcome never matched the picture in my head. So eventually I stopped glamorizing the finish line and started tightening the aim. A goal, milestone, or step. Hit it or course-correct. Nothing mystical about it.

And the more I leaned into it, the more I saw the pattern everywhere. Even Sam Walton — the guy behind Walmart and my so-called “mechanic” personality twin — didn’t build an empire by chasing big wins. He stacked tiny ones: store by store, deal by deal, habit by habit. 

His book, Made in America, isn’t about perfection. It’s about precision disguised as persistence.

Now here’s the truth: most people fail not because they lack drive, but because their target is a cloud. You can’t hit a cloud, and you can’t fix your aim if you never pick a point.

Precision beats perfection because perfection doesn’t move. And nothing improves until you move it.

I’m about to hand you something that could make every list-building “struggle” you’ve ever had instantly irrelevant.

It’s called the 1-Click List Machine, and it gives complete beginners the ability to generate leads and sales on autopilot without

❌ Building funnels, ❌ Writing copy, ❌ Wrestling with tech, ❌ Or knowing a thing about list building

One click! That’s the whole learning curve.

If that sounds impossible, that’s exactly why you need to see it now, before the window closes or before someone blocks the loophole.

Use the Coupon code “INSIDER” to get 15% Off.

Most people think they’re afraid of failure. They’re not. They’re afraid of looking stupid while failing. That tiny ego bruise? It stops more progress than lack of talent ever will.

I grew up in a school system where a crossed-out math line earned you a lower grade, even if you fixed it yourself. The message was simple: mistakes = shame. So, no wonder adults freeze. They’d rather buy another shiny course than risk being seen as wrong for five seconds.

Here’s the truth: perfection is just fear wearing a fancy outfit.

Because once you strip the fear of embarrassment, action becomes mechanical. You try, miss, and correct, then you move. Just like John Carlton told me when I started out: fail fast. Not because failing is noble. Because failing is data, and data is precision.

The people making real money aren’t braver or smarter. They’re just willing to look dumb longer.

Make one move today that has a real chance of making you look like an amateur. Send the email, publish the page, and ask for the sale. Let someone see the rough draft.

Precision comes from corrections; corrections come only from doing; and doing only happens when you stop protecting your image.

Michelle Terpstra has done 25,000 sales calls, which means she’s earned the right to say what most sales coaches won’t: if you don’t enjoy the work even a little, you won’t survive long enough to get scarily good.

The moment that slapped me was her take on “tiny corrections.” Not reinvention or burning your script. Just nudging one line in your pitch, bumping your price a bit, or catching that sneaky belief that keeps punching holes in your confidence.

Here’s why you should listen: most people try to fix sales with a smoke bomb. Michelle fixes it with a blade.

If your calls feel clunky or your confidence flickers, this episode gives you the kind of adjustments that actually move the needle, not the theatrical ones that waste your week.

If your funnel, website, or sales page feels like a Rubik’s Cube wrapped in duct tape… Donald Miller wrote this book for you.

Marketing Made Simple delivers a clear, no-fluff roadmap for crafting a message your prospects actually understand. No buzzwords or theory marathons. Just simple steps that fix confused messaging fast — and confused messaging is the #1 silent killer of conversions.

Miller’s whole philosophy boils down to this: If people are confused, they don’t buy. And he shows you exactly how to stop confusing them.

This book will sharpen your message, streamline your funnel, and help you sound like someone who deserves to be paid.

I gather people without a net,
I turn curiosity into debt.
You can build me slow or light the fuse;
I’m measured, nudged, and often abused.

What am I?

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