Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • My Million-Dollar CTA

  • If I Had To Build A 10,000 Person Email List From Scratch, This Is The Only Tool I'd Use

  • What You Don't Know You "Don't Know”

  • The Neuroscience of Persuasive Copy with Csaba Borzási

  • Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

FROM MY WORLD

My Million-Dollar CTA

Ever looked back and thought, “Man… I almost missed THAT?”

Yeah, me too.

In my case, that “almost missed” opportunity turned into over $10 million in revenue — and it all started with something I was terrified to do: webinars.

Back in the day, webinars felt like public speaking in front of 1,000 strangers… in your underwear. The idea of sitting there, camera on, lights on, heart pounding while people judged my every word? No thanks.

So, I ignored webinars for years. Years.

Then, one day, a JV partner invited me to co-host a session with him. I had no slides, no script, no clue. I just showed up and talked about what I knew — solo ads, traffic generation, the mistakes to avoid, and the stuff that actually works.

It was raw. It was ugly. It was definitely not strategic.

And yet… that one “accidental” webinar turned into a money-making, list-building machine that kept bringing in leads and buyers for eight years straight.

Eight. Freaking. Years.

No fancy funnel. No email capture page. Just me, talking, teaching, and saying, “If you want to buy a solo ad, email me.”
(Yeah, that was my CTA — email me. No website. No automation. Nothing.)

And somehow, it worked.

That one webinar grew my agency bigger than anyone else in the niche — and made me realize I had stumbled onto something massive.

So, naturally, I ignored it again for a few more years. Because apparently, I like learning lessons the hard way.

When I finally doubled down and started doing webinars seriously, one of them made a million dollars in a year. Then I got bold, automated them, and before I knew it — those same webinars had generated over $10 million in total revenue.

Crazy part? I almost skipped the whole thing because I didn’t “feel ready.”

Here’s the truth no one tells you:
Most of your biggest breakthroughs won’t come wrapped in shiny opportunity paper. They’ll look uncomfortable. Scary. Inconvenient.

That’s how you know they matter.

So if there’s something in your business right now that feels like “too much work”… you might just be staring at your next $10 million move.

MY GIFT FOR YOU

If I Had To Build A 10,000 Person Email List From Scratch, This Is The Only Tool I'd Use

Building a list is a nightmare if you don't have a system. But what if the system was already built for you? I've created a "1-Click List Machine" that's like buying a business that's already running. It's a complete, ready-to-deploy system pre-loaded with income streams and done-for-you pages. All you do is plug in your details and hit "go." You skip the work and go straight to collecting leads.

To protect the integrity and power of this system, access is strictly limited to 50 units. This ensures it doesn't get saturated. 50 people will get the shortcut. The rest will have to do it the hard way.

MINDSET MAKEOVER

What You Don't Know You “Don't Know”

Ever wondered why you keep hitting the same wall… even though you swear you’re doing everything right?

You change your habits.
You read the books.
You listen to the podcasts.
You even start waking up at 5 AM because apparently that’s what successful people do.

And yet — life feels like a rerun.

The tricky part most people miss is this:

Most of what holds you back isn’t the stuff you know is in your way. It’s the stuff you don’t even realize is there.

See, there are three levels of knowing:

  • What you know you know (like how to make coffee).

  • What you know you don’t know (like how to build a rocket).

  • And what you don’t know you don’t know.

That last one? That’s where your limiting beliefs live.

They’re sneaky. They run your life without ever asking for permission.
They make you settle for less, sabotage opportunities, and second-guess every bold idea — all while staying invisible.

You can’t fight what you can’t see.
So, instead of “fighting” your beliefs, start seeing them.

Because once you spot a belief — once you realize when it started and why it took root — it begins to lose its power.

Most of these beliefs were born in childhood.
Someone said something.
You felt something.
And your mind stamped that emotion into your identity — “I’m not good enough,” “I can’t have that,” “I’ll never be rich.”

The secret isn’t to battle that memory. It’s to accept it.
Let it go.

It sounds simple, but it’s one of the hardest — and most freeing — things you’ll ever do.

Because once you do, life stops feeling like a constant tug-of-war…
and starts feeling like a calm walk in the direction of what you actually want.

So here’s a challenge for this week:
Don’t work harder — look deeper.
Find one belief that’s been steering your ship from the shadows. Bring it into the light.
You’ll be amazed at how much power you get back when you stop fighting ghosts.

FOR YOUR LISTENING PLEASURE

The Neuroscience of Persuasive Copy with Csaba Borzási

What if authority isn’t earned over years… but claimed in a moment of courage?

That’s exactly what Csaba Borzási did — transforming from student to sought-after copywriter by publicly dissecting legendary sales letters and sharing his insights in real time.

In this episode, we dive into how Csaba’s fearless consistency built his reputation, how one bold book replaced dozens of lead magnets, and the neuroscience behind his “Belief Shifting Emails” that literally change how subscribers think.

We’re also exposing what no one’s admitting about AI copywriting — and how Csaba uses it without losing his human touch.

If you’ve ever held back from publishing because it “wasn’t ready,” this one’s your wake-up call.

CURATED READS

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

You ever wonder why some ideas spread like wildfire while others die faster than a bad tweet?

Jonah Berger cracked that code in Contagious.

This book is like a backstage pass to the psychology of virality — why people share, talk, and rave about certain ideas, products, and messages while ignoring everything else.

Berger breaks it down into six principles that make things go viral — and no, it’s not about luck or a bigger ad budget. It’s about triggers, emotion, social currency, and creating moments people can’t help but talk about.

What I love about this book is how instantly practical it is.
You’ll start looking at every email, offer, or social post differently — asking: “Would I share this if I saw it?”

If you’re in marketing, online business, or just want to understand why some people dominate attention while others stay invisible, this is mandatory reading.

Pro tip: Don’t just read it — apply it. Pick one campaign you’re working on and inject one “contagious” principle. You’ll be shocked at how quickly people start talking.

RIDDLE ME THIS

Can You Crack The Code?

I’m not your whole audience,

but your chosen few.

I hold the names and numbers

of those most likely to buy from you.

I’m not a list for blasting—

I’m a list for precision hits.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

I measure what matters, I’m not just a trend, From marketing to sales, I help them blend. Forecasts, conversions, I show what’s amiss, Decode my name—it’s “revenue performance” bliss.

The answer is: RevOps — revenue operations

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