Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever heard the saying, “More money, more problems”? Well… they weren’t kidding.

See, when you're broke and hungry, it’s easy to stay focused. There’s no buffet of opportunity calling your name—just one plate: survival.

But once you start making serious money? Time? Freedom?

That's when things get dangerous.

Suddenly, every shiny object looks like a golden goose.
Crypto? You’re in. AI SaaS? Sign me up. Tiny home rentals? Why the hell not?!

You start saying “yes” to everything… just because you can.

And that’s when you step into what I call the Winner’s Curse.

It’s that twisted logic where, because you got one big win, you now believe you’re Midas. That everything you touch turns to gold. Except, what you don’t realize is…

You’re not smarter than the market. You just got lucky once — and that ego trip will bankrupt you.

Happened to the guy who turned $300 million into $1.8 billion with Gatorade.
Next thing you know, he bought Snapple for $1.2 billion.
Sold it for $300 million.

Ouch…

That kind of burn isn’t just financial—it’s psychological. Imagine being the guy who lost $900 million because he thought his taste in sugary drinks was a superpower.

And here’s the kicker…

This happens to online marketers, too. I’ve seen folks pulling $5M, $10M per year suddenly jump ship to chase some new niche, launch five side projects, split their energy five ways—and boom, they’re back at zero.

Back to square one… only this time, they know it was their fault.
Nothing stings more than watching yourself fall.

So why haven’t I fallen into that same trap?

Simple: I’ve learned to say "Hell No."

If it doesn’t fit my flywheel… if it doesn’t push the ONE machine that runs my empire—I don’t touch it.

Yeah, maybe it means missing out on the next hot thing.

But what I’ve built? It grows. Consistently.
Sure, there are dips. I’m not some Instagram fake guru promising endless uptrend charts. But my line? It moves up.

And I sleep better at night knowing I’m not gambling my empire on Snapple vibes.

So here's the question:

Are you saying "yes" to success… or are you saying "yes" to sabotage?

Think hard. Your future depends on it.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Have you ever grown up around some weird superstitions?

I did. In my house, if a fork hit the floor, guests were coming. If you and a friend walked around a pole on opposite sides—get ready to fight. Total nonsense… but when you're a kid, you absorb it. You believe the world is this giant machine rigged against you.

That’s cute when you're six.
It’s tragic when you're thirty-six… and still blaming Mercury in retrograde for your crappy launch.

Look, I’m gonna say something that might hurt:
Bad luck isn’t real. Bad decisions are.

When you believe life just happens to you, you give up the steering wheel. You surrender your power. And the worst part? You don’t even realize it.

See, most people secretly love the idea of being victims.
Because victims don’t have to try.
Victims don’t have to change.
Victims get to say, “It wasn’t me—it was fate!”

But here’s the truth no one wants to admit:

Nothing changes until you call BS on your own excuses.

I had to unlearn decades of garbage beliefs—cultural, religious, superstitious, whatever. I replaced them with one simple, liberating truth:

My life is under my control.

Sure, I can’t stop a meteor from crashing into my car. I can’t control political chaos or pandemics or whether the IRS suddenly decides I’m public enemy number one. But you know what I can control?

How I react.
What I choose.
What do I do next?

That tiny slice of control?
It’s everything.

And if you’re clinging to old stories—if you're still saying “I’m just unlucky” or “the universe has it out for me”—you’re not just lying to yourself…

You’re throwing your future in the trash.

Let the fork fall. Walk around the pole. Hell, spill the salt. Just don’t blame your business failure on ghosts, gods, or gremlins.

Because success doesn’t come to the lucky.

It comes to the ones who take control.

Ever feel like you’re posting non-stop but no one’s buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid.

We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image.

If you’re ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.

If you think building a business is just about slapping a logo on a Shopify store and watching the cash roll in, this book will wake you up harder than a double espresso at 6 am.

John Kay isn’t here to sell you hype. He dives into the soul of what a corporation really is—and more importantly, what it should be in today’s chaotic, cutthroat, algorithm-driven world.

This isn’t your average MBA jargon-fest. Kay gets into the messy truth behind how companies are run, why short-term profit obsession is a disease, and how the smartest businesses are shifting their focus back to purpose — without going broke in the process.

You’ll walk away seeing the business world through a new lens. Especially if you're building something for the long haul and not just chasing the next dopamine hit from Stripe notifications.

Read it if:
You want to grow a real business… not just a cash grab.
You care about legacy, not just Lambos.
You’re ready to build with brains and balls.

I’m what you want when money’s on the line,
A cold, clear number that says, “This is fine.”
Too low, you pivot. Too high, you grin.
I’m the scoreboard that tells if you win.
What am I?

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