Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.
If you want to help someone else make money while they sleep, forward this email to them.
In today's issue:
My Wet Sponge Conversion Rate (& Why I Celebrate It)
What’s $3.99 Worth to You?
Your Decaf Lattes Messaging?
Optimize Your Business Taxes and Credit With Tommy Thornburg
“Financial Freedom” by Grant Sabatier

FROM MY WORLD
My Wet Sponge Conversion Rate (& Why I Celebrate It)
So there I was…
Knees-deep in books. Podcasts. Courses.
I knew everything about online business.
Or so I thought.
I could explain a sales funnel in my sleep. I could tell you what a good subject line looks like and even dissect a webinar better than most gurus.
But there was one tiny problem…
I hadn’t actually DONE any of it.
Zero campaigns.
Zero offers.
Zero cash flow.
(Unless you count imaginary clients in my head.)
I was like that guy who’s read 47 books on parenting and thinks he’s ready for twins.
Spoiler alert: the moment the diapers hit the fan, all that “book knowledge” goes out the window.
That’s what I realized about business, too.
You can’t out-study your way into success.
You’ve got to do the thing.
And yeah, you’ll mess it up.
Your first emails? Trash.
Your landing page? Converts like a wet sponge.
Your first $10 ad campaign? Might as well set it on fire.
But guess what?
Unlike being a brain surgeon or an architect—where mistakes can land you in jail or on the news—in this business, mistakes are not just allowed…
They’re practically required.
You’re not risking lives.
You’re risking a few clicks and some ego bruises.
Big deal.
Every failure you rack up is a win in disguise—a rep that gets you stronger, sharper, and closer to cash flow.
I know guys making $50K/month who still break stuff all the time.
Why? Because they’re in the game.
While others are still reading the damn manual.
So here’s the truth bomb I want to drop on you today:
You’ll make money faster by making mistakes faster.
Study less.
Execute more.
Fail forward and fall into profits.
Because knowledge is nice,
But action is income.

MY GIFT FOR YOU
What’s $3.99 Worth to You?
There’s a window in every online entrepreneur’s life where they ask:
“Why the hell am I working so hard… and still not making real money?”
I hit that wall years ago. Then I built something that flipped the script.
I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.
And yeah — it costs less than gas to get to work.
But don’t let the price fool you.
This isn’t a book you buy. It’s a fork in the road.

MINDSET MAKEOVER
Your Decaf Lattes Messaging?
Let me ask you something:
If you never told anyone what you really believe, do they even know who you are?
We live in a time where saying anything strong feels like walking a tightrope over a pit of Twitter trolls.
But here’s the thing…
No one trusts a fence-sitter.
People are starving for clarity. Not perfection. No agreement. Just clarity.
They want to know what you stand for—so they know whether they can stand with you.
And that’s why lukewarm messaging makes you forgettable.
If your emails sound like they were written by a PR team high on decaf lattes, your audience will yawn, scroll, and forget you existed.
But the moment you say something real—like, “I’m a proud capitalist,” or “Big Pharma’s hiding the cure”—you stop being a ghost and become someone they remember.
Here’s the magic of having a stance:
Even if people don’t agree with you on everything, they start to trust you because they know where you stand.
They’re not just following a brand.
They’re following a human.
A bold one.
And in case you think controversy has no place in “safe” markets like health or healing, think again.
Want to stir a health crowd? Say the words “seed oil,” “keto,” or “anti-vax” and watch the fireworks.
Controversy isn’t the enemy.
Ambiguity is.
So here’s your mindset shift for the week:
If you want connection, don’t play it safe—play it real.
Pick a side.
Speak your truth.
Draw your line in the sand.
Because when people know what you believe, they stop scrolling and start listening.

FOR YOUR LISTENING PLEASURE
Paying Off Huge IRS Debt With Online Marketing With Winter Valko
In this riveting episode, we peel back the layers of Winter Valko’s extraordinary journey from overcoming personal adversities to establishing himself as the founder and CEO of www.aevent.com.
Dive into the heart of Winter’s story, where he confronts the profound loss of his parents, battles a daunting $1.5 million IRS debt, and challenges the conventional wisdom that equates wealth with happiness. Witness the birth of www.aevent.com, a groundbreaking solution born from Winter’s relentless pursuit of innovation and his desire to blend personal fulfillment with professional success.
This is a tale of resilience, visionary entrepreneurship, and the relentless quest for a meaningful legacy in the digital age.

CURATED READS
"The Automatic Millionaire" by David Bach
Have you ever read a book and thought,
“Damn… how did I not figure this out 10 years ago?”
That’s The Automatic Millionaire by David Bach.
Simple. Smart. And stupidly effective.
This book doesn’t throw Wall Street jargon at you. It doesn’t demand you budget every penny like a neurotic squirrel.
Instead, it gives you one bold idea:
Get rich automatically.
No, not from crypto.
Not from dropshipping some crap from Alibaba.
But from building systems that pay you whether you’re hustling or hungover.
David breaks down how ordinary people—teachers, baristas, janitors—ended up millionaires without winning the lottery or starting the next Uber.
They just set it and forgot it.
Automatic savings. Automatic investing.
No stress. No spreadsheets. No sudden urge to sell your organs to pay rent.
It’s not sexy.
But it works.
And if you want financial peace without becoming a Wall Street wolf, this book should be glued to your nightstand.
Go grab it. Then set your wealth on autopilot.

RIDDLE ME THIS
Can You Crack The Code?
I’m short and sweet but pack a punch,
I turn browsers into buyers in a crunch.
I say: “Here’s why we’re the ones to trust!”
Ignore me, and your leads collect dust.
What am I?
Think you've cracked the code? Reply to this email with your guess, and see if you're right!
I’m not a door, but I open pathways. I speak many tongues, but never say a word. I let systems talk, even if they’ve never met. Without me, your app just sits and waits. What am I?
The answer is: API (Application Programming Interface)
