Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Have you ever felt like you’re doing everything right... yet somehow staying stuck in the same damn place?

That was me... For YEARS.
Every time life kicked me in the teeth—and trust me, it happened often—I’d go running to my journal, pouring my guts out. Scribbling my anxiety, my guilt, my self-doubt onto paper, like it was some magical cure.

Spoiler alert: it wasn’t.

Journaling helped me survive, no doubt about it. It was like opening a pressure valve so my brain wouldn’t explode.
But solving my problems?
Not even close.

I was basically documenting my misery like a historian on crack, reliving every heartbreak and setback... without doing a thing about it.
It took me years—YEARS—to figure out that just describing pain isn’t the same as fixing it.

The real breakthrough?
Problem-solving.
Not journaling more. Not getting in touch with my feelings. Not finding a prettier leather notebook.

Nope.
It was learning to ask better questions.
Because better questions lead to better answers—and better answers lead to actual freaking results.

Instead of "Why am I such a loser?"
I started asking, "What specific skill do I need to fix this mess?"

Instead of "Why does everyone hate me?"

I asked, "How can I become a better communicator?"

Massive shift.
Life-changing.
Bank-account-changing.

And here’s a little secret for my fellow email marketers:
If you get good at journaling—not the emo, sad-boy kind, but the honest, analytical kind—you’ll also get damn good at writing copy.
Because of storytelling, labeling emotions, and connecting with people?
It’s the same freaking skill.

So, yeah—journaling ain’t worthless.
But don’t worship it like it’s gonna solve your life.
It’s a tool. Use it wisely. Then move the hell on and solve the damn problem.

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller, List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online, even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

If there’s one thing that separates winners from wannabes in the online business world, it’s this:

How seriously you take your assets.

Specifically, your email list.

Most people treat their email list like a big, boring block of cheddar they toss in the fridge and forget about.
No seasoning. No slicing. No attention.
Just a massive lump of wasted potential slowly rotting away.

Here’s the brutal truth most people don’t want to hear:
If you don’t use your email list, you lose your email list.
Period. Full stop. No exceptions.

Your list isn’t just a number on a dashboard.
It’s a living, breathing army of real people—people who chose to hear from you.
If you ghost them, even for a few weeks, it’s like abandoning a first date mid-dinner and expecting a second one. Spoiler: it ain't happening.

Worse yet, most marketers think sending one email a week makes them a badass.
Reality check: if you’re not consistently communicating, connecting, and segmenting, you’re basically flushing money—and trust—down the toilet.

Consistency is king.
Personalization is queen.
And laziness is the silent assassin that’s killing your business.

Smart marketers slice their list like fine prosciutto—targeting hyper-specific interests, behaviors, and passions.
They don’t just hit "send" and pray.
They craft campaigns like sculptors carve statues—carefully, intentionally, strategically.

The moral of the story?
Your email list is either an ATM or a coffin.
You get to choose which.

Ditch the cubicle and join the affiliate revolution. 

Say goodbye to your miserable job and hello to a life of financial freedom and unlimited possibilities. 

Tune in now and start your journey toward a happier, more fulfilling career with Sven Platte!

Look, if you’re still swinging away in a blood-soaked market, slashing prices, undercutting competitors, and clawing for scraps like it’s "The Hunger Games" — you're doing it WRONG.

Blue Ocean Strategy teaches you to get the hell out of the fight.
Instead of battling it out in a bloody "red ocean" of competition, it shows you how to create your own "blue ocean" — an uncontested market space where you're the king, queen, and entire royal court.

No competitors. No price wars. No desperation.

Just you, your audience, and your unmatched, untouchable offer.

This book isn't just theory, either. It’s packed with real-world case studies showing how companies like Cirque du Soleil and Nintendo Wii skipped the fight... and built empires while everyone else was still punching each other in the face.

If you’re sick of fighting for attention...
If you’re tired of being one of many instead of the only one...
This book will rewire your brain for domination.

I break all the rules but get celebrated for it.

I move faster than tradition allows.

I’m not about working harder, but about thinking smarter.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!