Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever tried juggling a newborn baby, unpacking boxes in a foreign country, and building an online business—all at once?

Yeah… me neither.

Because when I immigrated from Israel to Canada in 2017, I didn’t have to.
My business was already printing cash without me having to lift a finger. And it wasn’t because I built some revolutionary tech startup or cracked the crypto code.

I was just smart enough not to build anything at all.

Let me explain.

While the rest of the world was busy glamorizing startups and glorifying hustle porn, I quietly latched onto a little thing called affiliate marketing.

I promoted tools like LeadPages—tools I didn’t create, didn’t support, didn’t update, and wouldn’t know how to code even if my life depended on it.

And yet…

I still got paid. Over and over again.

Every month, commissions rolled in—like magic.
LeadPages (bless their nerdy souls) paid me upfront and recurring income, just for sending them traffic.

No customer support.
No refunds.
No 3 a.m. “your software crashed” emails.
Just sweet, delicious passive income.

Now here’s the kicker...

While most people treat their income like a job—“you work, you eat”—affiliate marketing flips the script.
You set up a system once, and it pays you whether you’re grinding or ghosting.

And that’s exactly what saved my butt when I moved across the world.
I barely touched my laptop for two months.
Guess what happened to my income?

Absolutely nothing.
It didn’t drop.
Didn’t grow either—but staying steady while doing zero is still a massive win in my book.

That’s the real power of affiliate marketing:
It rewards leverage, not labor.

And look—I didn’t always have systems in place.
Back when I was clawing my way to my first $10K month, I was a one-man band.
No team.
No automation.
Just raw ambition and Red Bull-fueled hustle.

But as soon as I learned to automate the boring stuff and delegate the mind-numbing tasks, the game changed.

$10K/month became $40K.
Then my daughter was born in 2012…
And that same month?

Boom—$80K.

Because by then, I wasn’t trading time for money.
I was building engines. Systems. Income machines.

So no, I’m not smarter than you.
I just finally stopped trying to reinvent the wheel.

Affiliate marketing is the wheel.
You just need to bolt it onto your business.

I don’t throw birthday parties. But this year? I’m doing something better.

I’m handing you 50% OFF the Club that’s already changed thousands of lives, helping people break free from the grind and never answer to a BOSS again.

If you’re tired of chasing shiny objects…sick of strategies that burn out faster than a firecracker… and ready to build something that actually lasts…

Then this is your moment. Because freedom doesn’t show up wrapped in a bow. It shows up in offers like this: real, rare, and ready to move.

Use coupon code: MOONPIE at checkout

(Yeah, it sounds like a snack. But it works like a freedom machine.).

Let me guess…

You either set goals so small they wouldn’t motivate a toddler…
Or so massive they might as well be carved into the moon.

And then—shocker—you either don’t move the needle at all, or you sprint for five minutes and collapse in a puddle of overwhelm.

Look, I’ve been there.

Back when I was starting out, I told myself I’d make $1,000 a day online.
Why not, right? Sounds sexy. Six figures in three months. Laptop lifestyle.

Except I didn’t make squat.

Not because I was lazy. Not because I lacked strategy.
But because deep down, I didn’t believe that goal was even possible.

It was too abstract. Too far away. Too unreal.

So I scaled it back.
To $33.33 a day.

Why?
Because that felt real. I could see it. I could feel it. I could taste the ramen noodles I’d buy with it.

And the craziest thing?
As soon as I adjusted my target to something tangible, I started hitting it. Consistently. Then exceeding it.

Here’s the truth no guru wants to tell you:

Your brain doesn’t work off inspiration. It works off belief.

If your goal feels like a fairy tale, your subconscious will sabotage you faster than you can say “vision board.”

So what do you do?

Easy.
Get a taste of what you want.

Rent the supercar.
Book a night at that 5-star resort.
Step into the life you want—even if only for a moment.

Why? Because once you feel it, your brain says:
“Ohhhh... this is real. This is possible. Let’s get to work.”

But here’s the final piece of the puzzle—the one that separates wishful thinkers from income assassins:

Deadlines.

Without them, your goals are just dreams with no GPS.
With them, they become projects with pressure—and pressure is what gets sh*t DONE.

And here’s the wildest part...

Even if you know your deadline is fake—even if it’s some arbitrary date you pulled out of thin air—it still works.

That’s how our brains are wired. We need urgency. We need a ticking clock.
Otherwise, we default to Netflix, nachos, and "I'll do it tomorrow."

So here’s your mindset makeover:

Set a believable goal. Make it feel real. Then slap a deadline on it.
Even if it’s total BS.

Because guess what?
That fake deadline might just be the most real thing you've ever done.

Co-author of “No BS Direct Marketing for Non-Direct Marketers” with Dan Kennedy is here to share powerful marketing principles and real-life success stories.

Darcy Juarez is a marketing expert with over 18 years of experience, working closely with the legendary Dan Kennedy. As Chief Marketer at Magnetic Marketing, she has helped many businesses grow using direct response strategies. 

In this episode, we explore the 10 Commandments of direct marketing, the message-market-media triangle, and how to effectively follow up with your customers. We’ll also discuss how small business owners can get a free copy of the book and use these tactics to improve their businesses. Stay tuned for actionable insights and strategies to elevate your marketing game!

If you’ve ever cursed the universe for throwing one too many curveballs your way, Ryan Holiday’s The Obstacle Is the Way will feel like a spiritual slap—and you’ll thank him for it.

This isn’t your typical "feel good" self-help fluff.
It’s stoic wisdom served raw, marinated in real-world grit, and plated with stories of emperors, generals, and entrepreneurs who turned absolute disaster into domination.

Here’s the premise in a nutshell:
That thing you think is blocking you? That’s your path. That’s your gift. That’s the damn way.

Holiday doesn't just teach mindset—he injects it straight into your bloodstream.
If you’re building an online business, fighting self-doubt, facing tech headaches, or just wondering if you’ll ever crack your first $10K month—this book will become your war manual.

Personally, I revisit it whenever life decides to kick me in the shins.
Every time, it reminds me that setbacks aren’t signs to quit…
They’re invitations to level up.

I move without moving, I send without hands,

I nurture your leads through digital lands.

I don’t get tired, don’t take a break,

Just feed me logic—I'll do what it takes.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!