Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Obama didn’t eat the same breakfast and wear the same suits because he was boring. He did it because every decision costs energy, and he wanted to save his brainpower for things that actually mattered.

Steven Pressfield did the same thing in a messier way. When he finally decided to finish his book, The War of Art, he disappeared. No phone, no news, or conversations. He wrote every day until the book was done and missed the entire Watergate scandal without noticing. That wasn’t ignorance; it was priority.

Different worlds. Same rule.

I operate closer to that than most people realize. I don’t wake up and figure out what I’m working on. I decide the night before what the first two hours of my day are for. When morning comes, there’s nothing to negotiate. I sit down and work.

That habit came from Craig Ballantyne, but it stuck because it removed friction. Those two hours go to the most important thing on my plate. New offer, strategic decision, or something that actually changes outcomes. Not emails or calls.

Calls drain me, meetings drain me, even friendly conversations drain me. So I don’t touch the phone in the morning. Everything that drains me gets pushed to the afternoon, when my energy is already gone, and nothing valuable is being sacrificed.

Food works the same way; eggs slow me down, and lunch wipes me out. I learned that by paying attention. For a long time, sometimes back, I didn’t eat until noon. Just espresso and focus. My brain stayed clear: not perfect, but effective.

I refuse to waste decisions on nonsense. Lunch? Coin flip. Dinner? Coin flip. Salmon or pizza doesn’t change my life. Those decisions don’t deserve thinking time.

What deserves my attention is knowing my numbers. Leads yesterday, cost per lead, monthly revenue: I know all of it. Clarity beats motivation every time.

Most people don’t struggle with laziness. They struggle because they leak their best energy into trivial choices and distractions.

Obama protected his energy. Pressfield disappeared to keep his. You don’t need to copy either one.

Just decide what tomorrow morning is for. Then defend it like it matters.

Most people waste years chasing the latest trend.

New platform launches and everyone rushes in. ..

Then the algorithm changes, and income disappears overnight.

Protocol 108 is different.

It's been working the same way for decades without the need to please algorithms or rely on platforms that can shut you down.

It’s just a simple system that generates income on demand.

Stay-at-home parents are using it to finally breathe financially. Burned-out employees are walking away from jobs they hate. People with zero experience are building real freedom.

I stumbled onto Protocol 108 after years of failure, and it's the only thing that actually worked. Dead-end jobs became a distant memory thanks to it.

I wrote a special report that reveals what Protocol 108 actually is, why it's so much more reliable than anything you've tried, and how ordinary people are using it right now to build income that doesn't vanish when trends change.

Most people think the opposite of productivity is laziness, sitting around, and doing nothing.

That’s not the problem; the real problem is drifting.

Drifting looks responsible. You’re listening to podcasts, watching webinars, testing tools, staying “in motion.” You feel busy, but nothing meaningful gets finished.

I see this constantly with AI. People open a tool with no goal and start clicking because it’s new and interesting. They explore features, generate stuff, fall down rabbit holes, and then wonder why their business didn’t move an inch.

Here’s the truth. Successful people don’t drift.

They may explore briefly after finishing something, but it doesn’t last. Within days or weeks, they lock onto the next outcome, and everything else fades out. Noise stops mattering because it doesn’t serve the goal.

That’s why I only use AI when I have something specific to build. AI isn’t entertainment, it’s a tool, and tools only matter when there’s a problem to solve.

Goals act like filters in a noisy world. When you know what you’re trying to create, distractions lose their grip. Not because you’re disciplined, but because they’re irrelevant.

Most people procrastinate by staying entertained. They avoid hard, unclear decisions by filling their time with activity that feels productive. Productivity is making decisions in the gray areas.

Pick one outcome you want right now. One.

If what you’re doing doesn’t help create it, you’re not stuck. You’re unproductively busy.

I sat down with Les Brown and expected motivation. What I got instead was structure, rituals,  and discipline disguised as belief.

He talked about starting the day with intention before the world gets a vote. Seven things you’re grateful for, seven things you want out of the day, and an agenda for your life, not just your calendar. Miss that step, and you’re automatically working off someone else’s priorities.

One line stuck with me: you earn within a few thousand dollars of the people you spend the most time with. That’s not inspiration. That’s math.

We also got into books, focus, and why most people stay stuck doing “secondary activities” that feel urgent but don’t matter. Les has been doing this for decades, and the through-line is simple. Noise is optional, direction isn’t.

Listen to this episode when you want your fire back—but more importantly, when you want something solid to point it at.

I used to think people resisted because they were stubborn. This book proved me wrong. Not because it teaches persuasion tricks, but because it explains why change stalls even when the logic is obvious.

What hit me is how often resistance isn’t defiance but friction, fear, and bad timing—the wrong obstacle in the wrong place. Push harder, and people dig in. Remove the friction, and they start moving on their own.

This matters if you sell, teach, or lead anyone—including yourself. Because once you see what actually gets people unstuck, you stop arguing with reality and start working with it.

It’ll change how you pitch, coach, and decide.

I don’t sell, yet I persuade.
I don’t promise, yet I prove.
I speak with many voices,
But I’m never the one talking.

What am I?

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