Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

You ever notice how some people crumble when life throws a curveball... while others just shrug, reinvent themselves, and somehow come out ahead?

I’m not talking about dabblers — the “today I’m a coach, tomorrow I’m an AI consultant” type. I’m talking about the real-life phoenixes. The ones who burn down an entire chapter of their life and then rise from the ashes, stronger, sharper, cooler.

I used to think I had that in me. Turns out, I’m way too attached to outcomes.
I like to think I’m chill, but truth is… I’m stubborn as hell.
When I want something to unfold a certain way and it doesn’t — it eats at me.

Meanwhile, I have this friend — let’s call him “The Reinventor.”
This dude went from med school reject… to car dealer… to real estate investor… to jeweler… to ship owner… to vape mogul.
Each time, something crashed — market collapse, regulation change, boredom — and he just… pivoted. No drama, no midlife crisis, no pity party.

He’d say, “Okay, that’s done. What’s next?”
Like hitting “refresh” on life was no big deal.

Another buddy had his whole event business wiped out by COVID. Instead of sulking, he dove into SEO and found this bizarre, insanely profitable niche building phone-number websites for government resources. The guy makes a fortune off it.

And the craziest part? He never flinched. Never complained. Never mourned what he lost.
He just moved on.

I envy that. Deeply. Because there’s power in being able to let go — in being unattached to how things “should” go.

That same energy is what makes copywriting so intoxicating for me.
It’s alchemy. You take words — literally nothing — and turn them into money, opportunity, transformation.
You build something from nothing.

So maybe that’s the common thread between great copywriters and great reinventors:
They both create new realities… out of thin air.

And that, my friend, is a skill worth admiring — and developing — no matter what business you’re in.

You’ve seen AI write, draw, and talk. Now you’ll see it earn.

That’s what Manus does — it finds the niches already proven to pay, builds the pages, writes the follow-ups, and then runs the whole system 24/7, turning clicks into commissions.

This Wednesday, October 29th, at 12 PM EST, we’re pulling back the curtain in a private VIP session. You’ll watch Manus go from a blank screen to a live, money-ready system right in front of you.

Don’t miss this start-to-finish demo that proves how simple online income becomes when AI finally does the heavy lifting.

We love to lie to ourselves.

We tell ourselves, “I’ll start when I’m ready.”
When I have more money.
When I have more time.
When I’m more confident.

But let me ask you something — when exactly does that happen?

The truth?
Never.

Readiness is the biggest scam your brain ever sold you. It’s your mind’s way of disguising fear as logic.
“I’m just not ready yet” sounds a lot better than “I’m terrified.”

But here’s the thing: courage doesn’t live in the “ready” zone.
It’s born in chaos.
In motion.
In doing the thing before you think you can.

You don’t find confidence in preparation — you earn it through action.
You don’t wake up fearless — you become fearless by acting while afraid.

Most people spend their whole lives waiting for a feeling that never comes.
Winners? They start messy.
They start scared.
They start unprepared — but they start.

Because “ready” isn’t a state of mind.
It’s a result.

So the next time your brain says, “Wait till you’re ready,” remember:
That’s fear trying to sound smart.

And the cure?
Move anyway.

In this episode, I’m joined by the “World’s Most Disciplined Man,” Craig Ballantyne, a performance coach, bestselling author, and the guy who’s helped thousands of entrepreneurs cut through the noise and take back control of their lives. Craig is here to flip the script on everything you think you know about discipline, productivity, and focus. We dig into why most people stay stuck, even when they’re grinding hard. 

From chasing trends to falling for distraction traps, Craig breaks down how we lose sight of what truly matters, and how to get it back. He offers a new lens on what real success and freedom actually look like. 

If you’re tired of doing “all the right things” and still feeling stuck, this is mentorship at its finest, and you won’t want to miss it.

Let me save you a few years of frustration and five figures in ad spend.

If you’re struggling to get consistent leads — if it feels like every “strategy” online is either too complicated or too outdated — this book will slap you awake in the best way possible.

In $100M Leads, Alex Hormozi breaks down how to generate high-quality leads without relying on fancy funnels, luck, or an army of virtual assistants. The guy strips marketing down to raw, first principles — human psychology, irresistible offers, and brutal clarity.

This isn’t another “bro-marketing” manual. It’s a playbook for turning attention into appointments… and appointments into cash.

What I love most? Hormozi doesn’t waste a single word. Every page feels like a direct punch to the excuses that keep entrepreneurs broke.

By the time you’re done reading, you’ll stop wondering where your next lead is coming from — and start engineering it.

So if your list has gone cold or your DMs are quieter than a library on a Friday night, grab this book. Study it. Dog-ear it. Apply it.

Because in business, whoever controls the leads… controls the future.

I’m a prioritized pile of everything you’d do,

New ideas at the top, old ones pushed through.

Triage me daily — I turn chaos into focus.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!