Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Some days ago, a message popped into my inbox: “I wrote a book about how not to let gurus scam you — selling for $20. Thoughts?” I typed, “No one’s going to buy it.” Because they weren’t selling relief or status or a measurable win, they were selling reassurance to people who already avoided spending money. That’s the mistake I keep seeing.

It’s like opening a snow cone stand in Antarctica, where they already have their freezer.

Here’s the turn: beginners pick niches that feed their soul, not their bank account. So you make a course on an obscure hobby, or you market to 13–17-year-olds who don’t control the wallet, and you wonder why revenue stalled. 

I saw it with my friend from Moldova — ex-pro footballer, national-team bona fides — who aimed at teenage wannabes for two years and got nowhere. Because the buyers weren’t the players, the buyers were parents who didn’t pay for dreams. Shift the target to semi-pros and professionals, and the promise suddenly matters: faster, stronger, picked for the first team. That’s where money follows belief.

Then there’s the other twist: the thing you nearly finished but never released. I met a builder-turned-DJ who sketched a game-changing controller, contacted suppliers, and froze because he feared theft. Three years later, the blueprints collect dust. Fear delays launches; launches test markets, and tests reveal what scales. When you delay, you lose momentum, and the only thing you prove is your avoidance.

Here’s the truth: your first idea is a hypothesis, not destiny. So treat every launch like a lab. 

Ship fast, learn fast, and reclassify markets that can actually pay. 

I stopped chasing traffic years ago. Instead, I built something simple. An email list.

Every time I click "send", I collect payments.  Sometimes hundreds, sometimes thousands, sometimes even tens of thousands.

I do it all without trying to become social media famous, dancing on TikTok, or getting on the 24/7 content grinder.

My list has been laying golden eggs day after day, year after year. Only they've grown bigger in size, because my list has grown larger every year.

This email list funded my 8-figure lifestyle, and now I'm giving away the entire blueprint in a book that normally sells for $24.95.

But you can grab it today for just $3.99 using the coupon code “CLICKGOLD” at checkout (saves you $20.96) until November 20.

You'll get the complete Email ATM Blueprint plus a bonus case study showing exactly how I generated $100,000 in 7 days from a single campaign (every email, every landing page, every conversion tactic).

Most people think they’re “being polite” when they avoid making offers. They’re not. They’re scared — the same way I was when I looked at my list for a whole year and mailed nothing, then got slammed with spam complaints the moment I finally pressed send. That silence cost me an entire account. That’s the tax I had to pay for being a ghost marketer.

Suddenly, I stopped pretending that selling was some kind of moral crime. People buy what they need the same way they buy potatoes — they go get it. So if you have a solution and you hide it, you’re not being considerate; you’re being unclear. And unclear marketers stay broke because they treat every “no” like a personal verdict instead of feedback from a busy human.

Now, here’s why that matters: fear of rejection quietly controls everything. It keeps you pitching only freebies, it trains your list to expect handouts, and it turns a simple email into a week-long emotional negotiation in your head. 

So start small. Send one honest offer today — nothing fancy, just a real solution with a real price — and watch how fast the world keeps spinning.  

I never expected Dr. Joe Vitale to say yes. This is the guy I first saw in The Secret when I was barely sixteen — one of the people who nudged my life onto a completely different track. And here he was on my show, telling me he was building lists before the internet was even called the internet.

There’s a moment you’ll love: Joe talks about buying cold lists in the 90s… and getting burned because nobody knew him, liked him, or respected him. Then he drops the line that stuck with me: people buy when they feel connected, not when you shout louder. Coming from a guy who used bulletin boards, phone lines, and literal dial-up chaos — that hits different.

If you’ve ever doubted your authority, your story, or your right to show up in someone’s inbox, this episode cracks that open. 

Listen in and judge for yourself whether we really have limits or just excuses.

This book’s title might scream “beginner”, but don’t let that fool you. It is basically the Swiss Army knife of online marketing… minus the part where you accidentally cut your finger while trying to open the email section.

Ryan Deiss and Russ Henneberry break down the fundamentals of digital marketing in a way that even your goldfish could follow — but here’s the sneaky part:
The fundamentals are exactly what most struggling marketers are missing.

If you’re building an online business, this book will shave years off your learning curve.

I’m what your audience hands you when they stop scrolling.
Worth more than hype, quieter than trolling.
You can waste me in a tweet or invest me in a piece.

What am I?

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