Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

If I had a dollar for every time someone asked me, “Igor, what’s the best practice for this?”—I’d probably still ignore the question.

Let me break it to you gently (okay, not really):
“Best practices” are a glorified form of groupthink trap.

Seriously, when everyone starts doing something, that’s when I run the other way. Like a kid who hears “broccoli is good for you” and immediately suspects it’s poison.

Why? Because crowds are rarely right.
They're emotional. Reactive. Delusional.
And when it comes to business, they’re usually broke.

Let’s talk email marketing.
Best practice says your welcome email should sound like a letter to Santa.
“Hi! I’m Igor, here’s my dog, my baby pics, a hug, and maybe we can braid each other’s hair someday!”

Yeah… no.

My welcome email barks.
“You opted in to solve a problem?
Here’s your damn solution. Right now.
Oh—and act fast or lose the bonus.”

That’s not rude. That’s respect for the reader’s time and pain.
They’re in pain. They want out.
You either give them the medicine… or you sing Kumbaya while they suffer.

The same goes for school.
Best practice: send your kid to kindergarten.
Reality: pay thousands so your kid can learn to color inside the lines while Karen supervises snack time.
Useful? Maybe if they’re training for nap marathons.

Look, I’m not saying every “best practice” is evil.
If a top performer—someone crushing it in your field—shares what works for them?
Listen up. That’s earned wisdom, not committee-approved fluff.

But if it came from a committee, a consensus, or a government whitepaper?

Toss it. Shred it. Burn it.
You weren’t born to be average.

You were born to zag when they zig.

And that, my friend, is how you build a lifestyle.

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

Have you ever noticed how your vibe starts to shift when you spend time with certain people?

Like, one minute you’re talking business goals…
Next thing you know, you’re knee-deep in a debate about whether pineapple belongs on pizza—with folks who haven’t made a dollar online.

That’s not a conversation. That’s a trap.

Your environment works on you 24/7. Whether you like it or not, it’s shaping your thoughts, your habits, and—yep—even your bank balance.

If your daily circle thinks “crushing it” means finishing a Netflix season in one sitting, guess what you’ll be doing next weekend?

But get around people who obsess over email open rates, ad conversions, or tripwire funnels... and suddenly, your whole world shifts.

It’s not about finding a “guru” to bow down to.
It’s about plugging into a community that lives and breathes the thing you want to get great at.

Want to win? Immerse yourself.
Every day. Not just a Zoom call once a quarter.

If the people around you aren’t building, improving, or leveling up—you’re not in a community. You’re in your comfort zone.

And comfort zones are graveyards for ambition.

So find your tribe. Show up. Soak it in.
Before you know it, you’ll start doing the things winners do—without needing to hype yourself up first.

Because when everyone around you plays at a higher level, mediocrity becomes... uncomfortable.

And that’s the kind of discomfort that changes everything.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. 

In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump’s media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. 

Whether you love or hate the guy, there’s a lot to learn, and Jack breaks it down with sharp insight and zero fluff.

Let’s be honest—most people walk around in soldier mode.

They defend their beliefs like it’s a battlefield.
Facts? Optional.
Nuance? Overrated.
Admitting they’re wrong? Never gonna happen.

But what if that’s exactly why they stay stuck?

In The Scout Mindset, Julia Galef flips the script. She shows you how to think like a scout—not a soldier. That means seeking truth over victory. Clarity over ego. Reality over wishful thinking.

This book is a full-blown mental detox.
No more doubling down on bad ideas just to protect your pride.
No more lying to yourself just to feel good.

Instead, you learn how to:

Whether you’re building a business, managing money, or just trying to stop self-sabotaging your goals—this mindset shift is a cheat code.

Read it if you’re tired of defending dead-end ideas.
Read it if you’re ready to actually win.

Just don’t read it if you’re married to your excuses.

I pull you in with viral spice,
Then sell you fluff, not solid advice.
I’m flashy, catchy, rarely true—
What marketing mischief fits that shoe?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!