Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Picture this: you’re raking in half the profit from a sale, without ever dealing with a single customer complaint, refund request, or product hiccup. That’s the magic of affiliate marketing.

Take LeadPages, for instance. They offer juicy commissions and recurring payouts. Every time I send someone their way, I’m not just earning a one-time bonus—I’m cashing in month after month for as long as they stick around. 

It’s like owning a slice of a money machine, without ever needing to build it.

Let’s be real: creating something like LeadPages is way beyond anything I’d ever sign up for. The coding, the architecture, the team management… pass. 

But here’s the kicker: I still get to profit off their genius.

Affiliate marketing is like running a high-end electronics store. You don’t manufacture the smartphones or laptops—you just sell them. 

Except with affiliate marketing, there’s no rent, no licenses, and no inventory to manage. 

All you need is a laptop and Wi-Fi, and you can make more than the shop owner while sipping mojitos on a beach.

When I immigrated from Israel to Canada in December 2017, life hit pause. 

For two months, it was all about setting up my new life—driver’s licenses, insurance, a place to live. I barely touched my laptop. And you know what happened? Nothing. 

My income stayed the same. 

Why? Because of the passive income streams I’d built. Systems don’t care if you’re busy—they just keep churning out cash.

This is the power of systems over skills. Even the most highly paid professionals can’t scale their hours. But with affiliate marketing, I can scale my income without working more. 

And I’ve done it. From $10k per month as a solo operator to $80k the month my daughter was born in November 2012, all because I learned to automate and delegate.

Affiliate marketing isn’t just a business—it’s freedom.

Freedom to scale. Freedom to move. Freedom to reclaim your time. And if you’re ready to stop trading hours for dollars, you’re looking at the golden ticket.

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

My stuff used to be ugly. 

And I don’t mean “quirky and charming” ugly—I mean “how-is-this-even-making-money” ugly. 

My landing pages looked like they were built on Windows 95. 

My emails were plain text, no images, no logos—just black text on a white background. But here’s the kicker: I still made my first million dollars.

If I had waited for everything to look perfect, I’d still be waiting to launch. And that’s the trap so many people fall into. We think success comes from looking polished and professional when, in reality, it’s the message that does the heavy lifting.

The Message Matters, Not the Makeup

Your audience isn’t sitting there critiquing your fonts or nitpicking your color scheme. They’re asking themselves one thing: “Can this solve my problem?” If the answer is yes, they’ll buy—even if your page looks like it’s stuck in the Stone Age.

For instance, I’ve seen plain, single-color landing pages with no fancy animations or flashy images convert better than elaborate, professionally designed pages. 

Why? Because they’re simple. They keep the reader focused on the message.

Proof That Ugly Sells

I remember showing one of my early landing pages to a potential customer. You know what they said? “This is making you money?!”

Yup, it was. And lots of it. Because at the end of the day, people care about the solution you’re offering, not the aesthetic of your website.

Even today, some of the highest-performing campaigns in evergreen markets—like the infamous “get your ex back” niche—still use the same ugly headlines and templates they did 10 years ago.

Why? Because human psychology hasn’t changed. The pain points and desires are the same, and if you hit those, your design doesn’t matter.

One example? A friend of mine is crushing it with a campaign in the women’s relationship niche. 

The headline he’s using? The same one that’s been around for over a decade. It’s not flashy, but it works. And that’s the point.

Stop Obsessing, Start Selling

When I started out, I wasted hours trying to make things “perfect.” I’d stress over the right shade of blue or whether my logo was centered. Looking back, I realize none of that mattered. What mattered was my ability to make my audience feel understood and offer them a solution they couldn’t ignore.

Think about it: would you rather have a beautiful page that gets zero sales or an “ugly” one that pays your bills?

Ugly that sells beats pretty that sits—every. Single. Time.

So here’s my advice: stop stressing over the little details. Use tools like Canva if you need a quick design fix, pick a template, and move on. Focus your energy where it matters—on your message, your offer, and connecting with your audience.

Perfection can wait. Profit can’t.

What stops you from being successful in your business? How come you can’t generate sign ups, people often ignore your emails and your phone calls and you feel like crap most of the time, questioning whether or not starting an online business was a good idea in the first place? I mean, what gives, right? 

What do you need to do to finally be successful? I decided to ask Ben Glinsky.

He’s the founder and CEO of SkinnyBodyCare – one of the fastest growing network marketing companies on the planet. And he went through so much trial and error, your head would spin if you heard the story. Ben shares what separates losers from winners in his companies. He also talks about how to turn your weaknesses into strengths and even unfair advantages.

In short, it’s a sick episode. And you got to check it!

Why do some people see opportunities clearly while others stumble in the fog? 

Julia Galef’s The Scout Mindset answers that question by teaching you how to think objectively, avoid self-deception, and make smarter decisions.

Most of us operate in "soldier mode," defending our beliefs and sticking to what feels safe. The “scout mindset,” however, is about curiosity and seeing things as they are—not as we wish they’d be. For entrepreneurs and marketers, this perspective is a superpower. It cuts through biases, sharpens strategy, and helps you spot opportunities others miss.

Packed with real-world examples and practical insights, this book is a must-read for anyone who wants to stop fooling themselves and start seeing clearly.

I give you the tools, you do it all,

Create your message, big or small.

No need for help, it’s all in your hands,

Publish your voice, in many lands.

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