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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

A while back, my dad’s car started having problems. Nothing dramatic, no smoke or anything, but it just stopped feeling reliable. It still worked. It still got him where he needed to go. But it felt old, unpredictable, and annoying.

So instead of fixing it, he bought a new one.

Not brand new. Just new enough to be a stretch. It was a $20,000 car, which was about as much as the bank would let him borrow, and honestly, more than he could really afford without worrying. He asked me to help. I said no. Not because I was upset. Just calmly. I looked at the numbers. Insurance. Repairs. Maintenance. The reality.

He nodded. Then he went to the bank anyway.

Most people miss this part in stories like this. My dad didn’t just act on impulse. He didn’t ignore the numbers. He checked everything—monthly payments, interest, loan limits. On paper, it looked like he could handle it. That’s what made it risky.

Because the decision wasn’t logical, it was emotional. The logic only came in later to justify it.

The next day, he called me again. He hadn’t thought about the insurance costs. The lender wanted a tracking chip. There were extra fees as soon as he drove off the lot. Suddenly, what looked manageable felt heavy. He was overwhelmed. He didn’t understand how it all happened so quickly.

That moment right there isn’t just about money. That’s marketing. That’s business. That’s human behavior.

Most people think they’re being rational. But they’re not. They make decisions based on emotion, and then use logic to make it sound like a smart choice. That’s what happens when someone buys a car. Or joins a business. Or ignores an opportunity for years, and then suddenly decides now is the right time.

If you try to sell to logic, you’re speaking the wrong language.

I see this mistake all the time. People pack their offers with features. They send emails full of explanations. They build pages trying to prove value, as if the person reading is doing math instead of feeling that knot in their stomach. But the real reason people buy is about something else—fear, boredom, frustration, hope, or just that quiet panic that nothing is changing.

I once sent a client a podcast episode. He was stuck. Twenty minutes later, his emails sounded different. It wasn’t because he learned a new trick. It was because something clicked for him emotionally. He went from anxious and stuck to clear and ready to move, just because he felt understood.

Here’s the uncomfortable truth most marketers avoid.

So before your next email, pitch, or decision, ask yourself this— Are you talking to the spreadsheet, or to the person?

I run multiple income streams, but they all depend on one thing.

My email list.

Without quality leads flowing in every day, none of it works. And for years, I watched people waste thousands of dollars and countless hours chasing "free" traffic that never delivered results.

I stopped doing that a long time ago.

I found an automated traffic source that delivers quality leads at the push of a button. It's 20X more profitable than Facebook or Instagram, and most people have no idea it exists.

And I just put together a session showing the complete 3-step system.

You'll see the exact traffic source I use to generate thousands of visitors every day. Plus, the one small tweak that lets me break even on virtually every campaign. And how to set this up so leads flow in on autopilot for any offer, product, or niche.

But be warned, this method isn't for freebie seekers. This is for people willing to take small, calculated risks using the right source and strategy.

Most people think they decide with logic and then feel good about it. That sounds nice, but it’s actually the other way around.

What really happens is simpler, but messier. You feel something first—pressure, frustration, relief, fear. Then you look for reasons to make that feeling sound smart. The brain doesn’t ask if it’s true. It asks how to justify it.

You see this everywhere once you notice it. Someone says they’re still researching, but really, they’re just not ready to commit. Someone says the offer isn’t the right fit, but the truth is, staying where they are feels safer than making a change. Logic just comes in later to make the delay sound reasonable.

Here’s the truth most people don’t like admitting.
If logic actually drove behavior, everyone would be healthy, wealthy, and disciplined by now.

They’re not because emotion runs the show.

That’s where most people mess up—in business and in marketing. They keep piling on proof, features, comparisons, and explanations, hoping the extra logic will finally push someone over the edge. It won’t. Logic doesn’t move people. It permits movement once the emotional decision is already made.

You don’t get people to act by convincing their mind. You get them to act by helping them deal with the feeling.

That’s not about manipulating anyone. It’s about understanding. It’s about noticing what people are afraid to lose, what they’re tired of putting up with, and what they secretly want to fix but don’t talk about. Those are the real reasons people act. Everything else is just extra.

Here’s something you can try today. Take your next email, pitch, or offer, and cut out half the explanations. Instead, add one honest sentence that says the feeling your reader already has but hasn’t said out loud.

If it feels a bit uncomfortable to write, you’re probably getting closer to the truth.

So the real question isn’t if your offer makes sense. The question is whether it feels resolved.

This conversation hit me in a quiet way. I sat down with Dean Jackson—the guy who invented the squeeze page—and instead of talking funnels or conversions, he flipped the entire success equation on its head. He doesn’t build businesses to someday have a life. He defines the life first, then builds only what supports it.

One line stopped me cold. He said he measures success by asking, “How will I know I’m being successful today?”

From there, we went deep—passive income that covers life before lifestyle upgrades, why most people chase fame when getting rich is cheaper, and how small “incremental” wins distract from real exponential breakthroughs. He even broke down why a $100K car can make you just as happy as a $400K one—and why most people never stop to test that assumption.

If you’ve ever built something impressive and still felt oddly unsatisfied, this episode will mess with you in a good way.

Listen with an open mind. You may redefine what you’re actually building.

This book isn’t about manipulation the way most people think. It’s about something far more uncomfortable—how rarely people do what they say they value, and how consistently they move toward what makes them feel understood.

What hit me wasn’t the historical stories or the characters. It was the reminder that influence has almost nothing to do with convincing and everything to do with timing, framing, and emotional permission. People lean in when they feel seen, not when they’re presented with a perfect argument.

This book ruined my ability to believe that clarity alone creates action. It doesn’t. Connection does.

Read it if you want to understand why some people effortlessly pull others toward them—and why most marketing fails before it even gets a chance.

You won’t look at persuasion the same way again.

I look impressive in reports.
People celebrate me while ignoring what matters.
I go up even when nothing improves.

What am I?

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