Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Most people think the best clients are hiding somewhere. Like there’s some secret, ultra-exclusive club where all the high-ticket buyers hang out, sipping champagne and deciding where to spend their money.

I used to believe that too.

I thought there was some magic place where all the “good” leads gathered, and if I could just find it, my business would explode overnight.

Turns out that’s a total myth.

The inspiration for this realization? A little story about a whale—Moby Dick.

A few years ago, a movie came out called In the Heart of the Sea. It’s supposedly the true story that inspired Moby Dick. The film follows a crew of whalers desperate to fill their ship with precious whale oil—the 19th-century equivalent of black gold.

After months of failure, they finally meet a broken, half-mad sailor who whispers the ultimate insider tip: 

They take the risk, find the bay, and sure enough—whales as far as the eye can see. A whaler’s paradise.

Until Moby Dick himself shows up and wrecks their ship.

Now, what does this have to do with marketing?

Everything.

Because most marketers chase whales the same way. They think big buyers are hiding somewhere, just waiting to be “discovered.” But the truth is, the best buyers aren’t in some secret location. They’re hiding in plain sight—often disguised as desperate people.

Yep, you heard me right.

Some of the most serious, action-taking buyers aren’t the ones rolling in cash. They’re the ones who need a change so badly, they’ll do whatever it takes to make it happen.

Think about it:

People won’t save for retirement, but they’ll scramble to figure it out when they hit 65. They won’t invest in their health until a doctor gives them a terrifying diagnosis.

And in the make money online world?

The bus driver who’s sick of working 60-hour weeks, the single mom drowning in debt, the restaurant manager who’s one paycheck away from disaster—these are your best buyers. Not because they’re rich, but because they’re motivated.

And if someone is truly motivated to change their life, they’ll find the money. They’ll sell their old car, max out a credit card, borrow from family—because the pain of staying where they are is worse than the risk of investing in a solution.

So stop looking for a magic lead source. Stop assuming that your best buyers have a six-figure income.

Your “whales” are already swimming around you. You just have to attract them with the right message.

And that’s the real secret to landing high-ticket clients.

Attend a free workshop to see and understand the 3-step system to getting 500 quality leads a day to any website, offer, or affiliate link, even if you’re brand new.

No technical skills are required.

Discover a traffic source 20X more profitable than Facebook and Social Media.

Ever notice how two people can do the same thing—run the same traffic, promote the same offer—yet one rakes in cash while the other struggles?

It’s not luck. It’s not talent. It’s posture.

See, most people think success is all about tactics—funnels, email sequences, traffic sources. But the biggest factor in your success isn’t what you do—it’s how you show up.

Let’s get real:

People follow leaders. Not experts. Not information hoarders. Leaders.

Leadership starts with a decision.

You don’t need a big following or a fat bank account. You don’t need 10 years of experience. You simply need to decide:

That’s it.

Because when you see yourself as a leader, everything shifts. Your emails sound different. Your calls feel different. Your presence commands attention.

And people will follow you—not because of what you know but because of how you make them feel.

So stop waiting for permission. Stop thinking you need to “earn” the right to lead.

Decide. Own it. And watch what happens.

Are you tired of feeling stuck in your career? 

Do you have a burning desire to start your own business but have no idea where to start?

Well, get ready to be inspired because in this episode, we have the incredible Marissa Romero sharing her journey from being a bridge engineer to becoming a successful entrepreneur and YouTube content creator. 

She'll share her secrets to finding success on YouTube, her thoughts on AI-generated content, and her tips for creating contrarian content that stands out. 

So grab a pen and paper because this is an episode you won't want to miss!

Ever wonder what it’s like to control millions of dollars in cash with a single phone call?

To be treated like royalty just for showing up?

To have entire casino floors bending over backward to keep you happy?

That’s exactly what Whale Hunt in the Desert by Deke Castleman reveals—a behind-the-scenes look at the mysterious world of high rollers, where the rich gamble like it’s a sport and the casinos play a game of their own: keeping the whales hooked.

This book isn’t just about gambling—it’s about psychology, persuasion, and the insane lengths businesses will go to to attract their dream clients.

Sound familiar?

That’s because every marketer should think like a casino—offering irresistible experiences that make your audience feel like VIPs.

If you want to learn how high-ticket players think and how to apply those principles to your business, this book is a goldmine.

Read it. Study it. Apply it. Because the whales aren’t just in Vegas… they’re in your market too.

I sneak into the spotlight, but it's not my show,

A trending event helps me grow.

Brands use me to gain some fame,

Jumping on trends to boost their name.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!