Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever feel like you’re hustling your face off… for pennies?

Let me tell you about my buddy in Israel. Guy’s a machine. Owns a deli—big one. Then, because that wasn’t painful enough, he opened a sushi joint next door. Now he’s running both like some kind of culinary masochist.

Ten years in, he’s still glued to the counter, juggling employees who steal from him, city inspectors who shut him down for storing ground beef “the wrong way,” and a fridge repair bill that could fund a small island vacation.

The kicker? On a good month, he clears a 3% profit margin. That’s not a typo. Three. Freaking. Percent.

Meanwhile, I once got offered a high-paying gig consulting for a baby product company. I’d be schmoozing with executives, commuting to downtown Toronto, glued to my phone, chasing million-dollar deals that take years to close.

My answer?

“Why would I do that when I can send one email and make $50K from my living room—wearing slippers?”

See, the difference is leverage.

That word is the reason I turned down cushy corporate partnerships. It’s why I’m not breaking my back over inventory, theft, or zoning issues. And it’s why affiliate marketing is, hands down, one of the most underrated, misunderstood, and wildly profitable business models out there.

Because you can build an entire business…

And yet, people still cling to traditional businesses like it’s 1995. Why? Because it’s what they know. It’s “safe.” But safety, in business, is often just another word for settling.

So here’s the real question:

Do you want a business that makes you look busy... or one that makes you rich?

There’s a window in every online entrepreneur’s life where they ask:

“Why the hell am I working so hard… and still not making real money?”

I hit that wall years ago. Then I built something that flipped the script.

I wrote this short book to show you exactly what I did — the system I still use today to turn emails into income, without chasing trends or dancing for clicks.

And yeah — it costs less than gas to get to work.

But don’t let the price fool you.

This isn’t a book you buy. It’s a fork in the road.

There’s a little switch in your brain.

And if you don’t know how to control it, it could be robbing you blind.

It’s called the Bozo Bit.

Here’s how it works: you meet someone, they say something stupid, or maybe you just don’t like their vibe, their politics, their voice, whatever.

Click.
You mentally flip the switch.
You label them a bozo.

And from that moment on?
You stop listening.
You stop learning.
You shut down the chance to extract anything useful from them.

Now, that might make your ego feel all warm and fuzzy inside.
But your bank account? Not so much.

Because the real killers in this game—the ones who build empires from email campaigns and turn tiny ideas into marketing monsters—they know something most people don’t:

You can learn something valuable from anyone, especially those with whom you disagree.

You don’t have to like them.
You don’t have to hang out with them.
But if you’re willing to learn from them…
You win.

And that’s the difference between the marketers who grow…
…and the ones who stay broke, bitter, and busy being “right.”

So here’s your challenge:

Find someone you’ve written off as a clown—and figure out what they’re doing right.

Yeah, it’ll sting your pride a little.
But it might just unlock your next breakthrough.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. 

In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump’s media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. 

Whether you love or hate the guy, there’s a lot to learn, and Jack breaks it down with sharp insight and zero fluff.

Get ready to discover how to earn from Airbnb, even if you don’t own property, and create a business that works for you.

If you're still dreaming of striking it rich with the next Uber-for-dog-yoga app… Codie Sanchez is here to slap that fantasy right outta your skull.

And I mean that with love.

Because in Main Street Millionaire, Codie flips the script on everything Silicon Valley told you about building wealth. No venture capital. No tech IPOs. No viral TikToks. Just boring, predictable, cash-generating businesses—like laundromats, vending machines, and car washes.

Sexy? Nope.
Smart? Damn right.

She breaks down exactly how regular people can acquire these overlooked cash cows, optimize the hell out of them, and build generational wealth without selling their soul—or even working that hard.

Reading this book feels like being let in on a money-making secret that everyone else is too distracted to notice.

If you want to build freedom with leverage, not labor—this one’s a must.

I make you stop mid-scroll,

With curiosity as my toll.

Sometimes I scream, sometimes I tease,

But I always aim to sell with ease.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!